{"id":"9494","date":"2021-09-01T07:00:00","date_gmt":"2021-09-01T14:00:00","guid":{"rendered":"https:\/\/blog.pickfu.com\/?p=9494"},"modified":"2023-11-03T16:29:56","modified_gmt":"2023-11-03T23:29:56","slug":"hemp-gummy-label-split-test","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/hemp-gummy-label-split-test\/","title":{"rendered":"Choosing a label to match the mood of a hemp gummy supplement"},"content":{"rendered":"\n

As much as we\u2019re told not to judge a book by its cover, when it\u2019s time to shop, we tend to make decisions based on how a product looks. <\/p>\n\n\n\n

Even details like the color of a product’s label can mean the difference between winning and losing a sale, as this PickFu split test<\/a> suggests.<\/p>\n\n\n\n

Gummimi, a maker of hemp gummy supplements, asked 100 Amazon Prime shoppers who occasionally take nutritional supplements which of two images of a jar of bear-shaped gummies they would click on. <\/p>\n\n\n\n

Option A’s label features a red cartoon bear on a purple label with text that reads “60 sweet bears” above 100% organic<\/em> and Made in USA <\/em>seals. <\/p>\n\n\n\n

In Option B, the background of the label is bright blue, with “60 sweet bears” set below the seals.<\/p>\n\n\n\n

Can you guess which one won?<\/p>\n\n\n\n

\n
\"\"<\/a>
Option A<\/figcaption><\/figure>\n\n\n\n
\"\"<\/a>
Option B<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
<\/div>\n\n\n\n

And the winner is…Option B<\/strong>, the blue label, with a score of 61 to Option A’s 39. <\/p>\n\n\n\n

What is it about the color blue that people find appealing? Why did nearly 40 percent of respondents vote for Option A? Let\u2019s look at their comments to find out.  <\/p>\n\n\n

True blue<\/h2>\n\n\n

There were a few subtle differences between Options A and B, such as the placement of the numbers and badges. <\/p>\n\n\n\n

But for nearly all the respondents, it boiled down to the color of the label: purple<\/a> vs. blue<\/a>. <\/p>\n\n\n\n

Some mentioned the visibility of the numbers and text, while others said the red bear<\/a> looks better on one background or the other. <\/p>\n\n\n\n

A significant chunk of respondents voted according to personal preference (“I like the color blue over purple”). <\/p>\n\n\n\n

The core of the purple vs. blue argument, however, was how well the color fits the mood of a product like hemp gummies, which blur the line between recreation and health. <\/p>\n\n\n\n

\u201cThis looks more fun and in line with the product,\u201d said a respondent about Option A’s purple design. <\/p>\n\n\n\n

\u201cThe color is more calming and makes me feel like I’m getting a product that will be healthy,\u201d said one person who voted for Option B. <\/p>\n\n\n\n

Another respondent who preferred Option B put it bluntly: “This image looks a bit less stoner-like. Which I think would give you a larger audience.”<\/p>\n\n\n\n

\"Ocean<\/a>
Ahh, blue. Most would agree it has a calming effect. <\/figcaption><\/figure>\n\n\n

Other highlights<\/h2>\n\n\n