{"id":"9667","date":"2021-08-12T08:00:00","date_gmt":"2021-08-12T15:00:00","guid":{"rendered":"https:\/\/blog.pickfu.com\/?p=9667"},"modified":"2021-08-12T07:59:45","modified_gmt":"2021-08-12T14:59:45","slug":"new-packaging-rebrand-video","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/new-packaging-rebrand-video\/","title":{"rendered":"Video: Kids’ shampoo brand hits ‘Refresh’ on its packaging by testing new designs"},"content":{"rendered":"\n

The project<\/strong>: rebranding Raising Junior, a kids\u2019 bath product.<\/p>\n\n\n\n

Raising Junior wanted to take its kids\u2019 shampoo in a fresh direction: new label, logo, and packaging. With the help of Amazon brand strategist Daniela Bolzmann<\/a> of Mindful Goods, the company got to work.<\/p>\n\n\n\n

First, Raising Junior tested its current packaging against competing products<\/a> to get feedback from parents. One takeaway: parents prefer a bottle with a pump top, which Raising Junior didn’t have.<\/p>\n\n\n\n

Designing a new logo came next. After split testing various iterations<\/a>, the company chose its winner.<\/p>\n\n\n\n

In this video, the third in our four-part Rebrand series, Daniela shows how Raising Junior polished its label and packaging \u2014 now with a pump top! \u2014 to appeal to its core customers.<\/p>\n\n\n\n

Watch below and follow the rest of the Raising Junior Rebrand series on our YouTube channel<\/a>.<\/p>\n\n\n\n

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