{"id":"9826","date":"2021-09-22T07:00:00","date_gmt":"2021-09-22T14:00:00","guid":{"rendered":"https:\/\/blog.pickfu.com\/?p=9826"},"modified":"2024-01-19T18:11:53","modified_gmt":"2024-01-20T02:11:53","slug":"product-packaging-amazon","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/product-packaging-amazon\/","title":{"rendered":"Product packaging that catches shoppers’ attention on Amazon and Walmart"},"content":{"rendered":"\n

Product packaging design<\/a> is an art, but like other art forms, it’s subjective. What looks good to a company might underwhelm its customers, especially online. How do you know what your audience will like? You\u2019re free to guess, but the best way to get concrete results is by testing your designs with a target audience. <\/p>\n\n\n\n

Just ask Longevity Botanicals, which ran a PickFu Ranked poll<\/a> to see which packaging design shoppers preferred for a mushroom extract powder. The brand asked 100 people who are Walmart shoppers and Amazon Prime members to rank three designs for a resealable bag. <\/p>\n\n\n\n

Options A and C have a similar color scheme and design, with a dark-colored bag and orange, red, and green accents for the labels and text. Option B features a light golden bag with a white label on a solid-colored mountain-shaped background.<\/p>\n\n\n\n

Can you guess which one won? <\/p>\n\n\n\n

\n
\"\"<\/a>
Option A<\/figcaption><\/figure>\n\n\n\n
\"\"<\/a>
Option B<\/figcaption><\/figure>\n\n\n\n
\"\"<\/a>
Option C<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
<\/div>\n\n\n\n

And the winner is…Option B<\/strong>, with a score of 51, followed by Option A<\/strong> (40) and Option C<\/strong> (9). <\/p>\n\n\n\n

What set Option B apart and why did people connect with it? Let\u2019s look at the results. <\/p>\n\n\n

Down to earth, like mushrooms<\/h2>\n\n\n

Based on the comments from respondents, it seems Option B won because it is the simplest and easiest to read. While the color schemes of Options A and C stand out, for this audience, that isn’t necessarily a good thing. <\/p>\n\n\n\n

\u201cOption B is my favorite of the three because it is very easy to read the label,\u201d said one respondent, adding, \u201cOption A would have been my favorite if it were a different color package.\u201d<\/p>\n\n\n\n

Some respondents saw similarities between Options A and B, but Option B has more clarity and a better balance of “earthy<\/a>” colors, they said.<\/p>\n\n\n\n

“I like to keep it simple with the amount of text to read on a label, and [Options] B & A both do that very well. I think the color scheme in [Option] B is just more inviting than [Option] A,” one person wrote.<\/p>\n\n\n\n

\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n
It was a tight race between Option A (left) and the winning Option B.<\/figcaption><\/figure>\n\n\n\n

Still, Option A came in a close second, showing just how popular its design was. Respondents who ranked it first noted its “professional” design and appealing color contrast. <\/p>\n\n\n\n

Option C, on the other hand, came across as “too busy” and “hard to read,” which explains why only a handful of respondents chose it as their favorite. <\/p>\n\n\n\n

\u201cI don’t care for the design of Option C,\u201d one commenter said bluntly.<\/p>\n\n\n

\n
\"\"<\/a>
Option C scored the lowest. “Just ugly,” one respondent said.<\/figcaption><\/figure><\/div>\n\n

Other highlights<\/h2>\n\n\n