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Head-to-head

Poll complete
36 people answered in about 6 hours.
50 US-based respondentsThriller and suspense readersJune 9, 2023Public
June 9, 2023Public

Q: Based on the description, which book would you rather buy?

Head-to-head poll

Not statistically significant
PickFu winner
The horror is real. Darwin and team face off against a cult hellbent on resurrecting the world's deadliest disease. When thieves steal holy relics from the Vatican Museums, he suspects the antiquities cartel he shut down is still operating. But something doesn’t add up. As Darwin chases evidence of the saint’s bones from Rome to Kyrgystan and Saint Petersburg, he meets an investigative reporter who links them to a series of devasting attacks on remote Siberian villages. Has someone genetically engineered a bioweapon? But with no government willing to investigate Russia, Darwin must put an end to this doomsday group before it unleashes unspeakable terror upon humanity. As his team closes in on the perpetrators, they realize time is running out - if they don't act fast, humanity will face its greatest threat yet. If you enjoyed Dan Brown's Inferno and watching Contagion, you'll love reading Genesis Plague. Join the adventure today!
A
20 votes

56%
2nd place
Darwin and team face off against a cult hellbent on resurrecting the world's deadliest disease. When thieves steal holy relics from the Vatican Museums, he suspects the antiquities cartel he shut down has returned. But something far more sinister is brewing beyond anyone's comprehension. As Darwin chases evidence from Rome to Kyrgystan and Saint Petersburg, reports surface of devastating attacks on remote Siberian villages. When an investigative reporter links them, Darwin suspects someone in Russia has genetically engineered a bioweapon and a doomsday group is trying to bring about Armageddon But with no government willing to investigate Russia, Darwin, and his cohorts must discover the mysterious force behind these crimes. Can this band of heroes put a stop to them before they unleash a chilling terror? Find out in this heart-pounding race against time! Genesis Plagues is the sixth Darwin Lacroix Adventure, a series of archaeological thrillers with characters you’d invite to dinner, plausible science, and plenty of action. If you enjoyed Dan Brown's Inferno and watching Contagion, then join the adventure today!
B
15 votes

42%

AI Summary

The survey results indicate that Option A was the preferred choice, with 20 out of 35 respondents selecting it. Option A was described as being better written, more concise and easier to follow than Option B. Respondents appreciated the conversational tone and clear descriptions in Option A, which made them excited to read the book. In contrast, some respondents found Option B to be too wordy and repetitive in its descriptions. The winning option stood out for its ability to grab readers' attention with a short but impactful opening sentence that set up an immediate threat.

Across both options, three topics emerged as important considerations for respondents: intrigue/mystery, series continuity/sequels, and descriptive language/suspenseful storytelling. Respondents who chose Option B were drawn in by its intriguing storyline involving a cult, theft of holy relics and genetic engineering that promised an exciting archaeological thriller. Several respondents noted the importance of knowing whether a book is part of a series or not before deciding whether to buy it - this information was provided more clearly in Option B than in option A. Finally, many respondents appreciated descriptive language that helped them visualize the setting and story while building suspense.

Based on these poll results several hypotheses could be tested further: first would be testing how different opening sentences impact readers' interest levels; second would be testing how much detail is needed about previous books or sequels when promoting new books; third would be testing how much descriptive language is necessary for readers to become engaged with a new book's plotline without giving away too much information upfront. Further research could also explore why some people prefer shorter vs longer descriptions or why certain styles of writing are more appealing than others when it comes to promoting books within specific genres like horror novels or archaeological thrillers.

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users