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Head-to-head

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50 people answered in about 1 hour.
50 US-based respondentsJune 11, 2021Public
June 11, 2021Public

Q: Based on the descriptions, which book would you rather read and ultimately buy?

Head-to-head poll

Statistically significant
PickFu winner
Set against the sweeping savannas and deserts of Southern Africa in the mid-80s, Scars of the Leopard follows one man’s struggle to stop a nefarious enemy from plunging the world into complete economic crisis. Dave Old, a disciplined and highly skilled ex-soldier, is undercover, investigating a ruthless crime lord named Vulcan. But getting close to his target comes with an appalling condition. He must ally himself with the evil man, who imprisoned and tortured him in the past. Secretly joining forces with Richard Black, the maverick heading the British contingent of the joint-agency investigation, they discover a sinister plot which threatens a violent and savage takeover of South Africa’s government. Suddenly, Vulcan is on the run. What ensues is a deadly game of cat and mouse with only two possible outcomes: A future dominated by wanton destruction. Or changing the course of history forever.
A
33 votes

66%
2nd place
Set against the sweeping savannas and deserts of Southern Africa amidst the economic crisis of the mid-80s, Scars of the Leopard follows one man’s quest struggling to stop a nefarious operator wreaking havoc on the global financial market. New Zealander Dave Old, an ex-French Foreign Legion soldier, uses his army clearances as a security consultant in Johannesburg. He begins to track a mysterious figure, code named Vulcan after the Roman God of fire, who imprisoned and tortured him in the past. Dave discovers Vulcan, a corporate raider with fierce political ambition, is also being pursued by the CIA, KGB and SIS. Joining forces with Richard Black, the maverick heading the British contingent of the joint-agency investigation, Dave becomes an agent-at-large to expose Vulcan’s planned hostile corporate seizure and eventual coup of South Africa’s government. Richard sets Dave on his trail. Because of his formidable skills, he’s recruited to work for Vulcan to silence Karen de Lout, president of de Lout Investments Vulcan intends to control. Dave appears to do his bidding to get close to him and befriends the would-be target, Karen de Lout. The pair band together to end his wanton destruction and change the course of history.
B
17 votes

34%

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A
33 responses
A

Option B is too long and gives too much awa.

A

I like how A is more direct and to the point. I think B is a bit wordy and the description gets lost a bit.

A

B is far too wordy, and the added detail is really unnecessary for a description of the story. It only adds confusion. A is much more compelling and interesting by getting the ideas across without unnecessary padding.

A

This description is more appealing to me because it's nice and efficient, it sketches out the basics and still paints a good picture without getting too complicated.

A

I chose A. It is more concise and to the point. It is long enough to describe the book well, but is not as long-winded as B.

A

This is an easier description to read and the story seems more compelling for a story about Africa

A

Option B is showing instead of telling, and I don't like that.

A

I would like the briefer version for a summary as it is less confusing.

A

I like option A the best, the description isn't too long so it doesn't give much away. I am interesting in this book, it sounds very interesting and a little bit of a mystery and thriller. I want to know what happens.

A

They are both rather dry but this one is the one I would pick.

A

Option A seems to be highly intense and action packed. As a librarian, I loved the description, and I would definitely add this to my buy list.

A

I like option A because it sounds more interesting and engaging to me. Option B doesn’t sound quite as enticing.

A

I think this one is so has more of interesting one the way it is written is more interesting

A

Option A is shorter and does not spoiler leak too much, want to have more suspense.

A

i like how it get you intised but does not give you to much.

A

I would read option "A". The description seems interesting and unique.

A

I like option A more. It seems like it would hold my attention longer than option B would.

A

I like A because it's short and to the point and it gets my attention first.

A

This book sounds vaguely racist, but if I had to choose, I would prefer Option A as it is more skillfully concise.

A

Option A is shorter and doesn't give away as much of the story.

A

Let the book be wordy, not the description. A is far more intriguing and makes me want to read more. B is longwinded and makes me think the book might be too.

A

This is an easy read. The blurb is informative and descriptive.

A

The details provided here are a bit less wordy than the alternative. Most of these descriptions are appealing to the senses and do an adequate job at attracting potential readers.

A

When you have two big paragraphs, go for the shorter..it's a usual safe bet to assume people have short attention spans.

A

Although I don't necessarily need a synopsis to be shorter to keep me reading, but the minimal information in Option A grabbed my attention and held it. There was just too much detailed in Option B, moving me away from the actual story line of the book and I couldn't concentrate. I would watch this as a movie!

A

i don't like very long book descriptions, sometimes less is more

A

I prefer Option A because it's concise and to the point. It doesn't try to dazzle the reader with too many bits of information, but just gives enough info to make me intrigued enough to read the whole book.

A

I really like A because of a couple things. I really like the conflict of the guy working with the man who caused him pain in the past. I also like that the story gives you key details and makes you want to learn more by reading the book itself. I feel B gives a little bit too much information like being a former french soldier. Keep it short and simple like they did in A.

A

I would vote for A because it makes me want to read more. I think that it leaves more for the brain to think about in order to want to read more and buy the book.

A

I would opt for choice A. Choice A is basically saying the same thing as B, but in more efficient wording.

A

I’m confused in choice B Vulcan tortured him in A he’s aligned with someone who tortured him. That being said, option B seems too confusing and all over the place option A is much easier to follow in looks like something I would read.

A

I think that this text has more feeling and easier to read compared to the other option. I think that this option is just nicer and easier to read.

A

A sounds more suspensful and a more succinct summary

B
17 responses
B

I think that it sounds more interesting and engaging.

B

i would rather read the book in option B based on the description, it is more enticing to read and i want to read more

B

This option had more detail and thus allowed me to better follow along with the motivations of the characters.

B

I chose option B because it provides more detail than option A. It gives you a little more detail on the plot and who the characters are.

B

B helps me to get to know the characters. the use of adjectives is masterfully done.

B

B gives a more detailed and exciting image of the book

B

Option B gives us a lot more information than Option A.

B

I think this one is better because it's more specific to the economic based plot... the other one sounds like it could be anything from a romance to adventure drama at the beginning, but this one uses more words related to finance, economy, etc-- showing the true plot. I think that makes it stand apart and more intriguing. It's an interesting topic and gives the reader idea of what they're going to be reading.

B

I prefer Option B. Just reading the brief paragraph of the two, option B is more entertaining with a better description of the story. It seems clearer and better written especially in describing people and the situation. Option A bored me after a couple of sentences, also had to reread it to make sense of the plot.

B

I picked B as my top choice as it's very simple but easy to understand the book.

B

After reading both, I chose B. I think this is a little more in depth and was really engaged in the story.

B

A seems more interesting and exciting. Definitely a book I would read.

B

I think that option B seems more interesting and is more well-written.

B

the extra details were very interesting and made me feel excited for the book

B

This option seems to have more of a unique story.

B

he more I can read about the better I like the book

B

I think B provides more details in the description. I choose B.

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users