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Head-to-head

Poll complete
50 people answered in about 6 hours.
50 US-based respondentsPeople 25-34 years old People 18-24 years oldNovember 12, 2020Public
November 12, 2020Public

Q: Which book title would you rather read and why?

Head-to-head poll

Statistically significant
2nd place
Advice from the Bottom of a Boomer's Heart
A
13 votes

26%
PickFu winner
Back Away from the Cookies: And Other Advice to My Younger Self
B
37 votes

74%

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Response flags
0
Keywords
21
20
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12


Gender identity
50
Racial or ethnic identity
8
5
3
30
4
Education level
3
11
5
20
11
Age range
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23
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A
13 responses
A

I like the term Boomer in it. It is funny and makes me laugh a bit. I like it.

A

I'm tired of being told not to eat cookies. Let me be.

A

This title is much more captivating and interesting than the other option. Its catchy and cute and makes me want to read the book to find out what it is about. It gives off the impression that you would receive valuable life advice yet would have some twists of humor to it.

A

I thought option B, was too wordy of a title, it would work more if it was just the second half. I choose option A, because it was less wordy unlike option B, it had a stronger impact.

A

Advice from the Bottom of a Boomer's Heart I choose to read. Because I did not read the book

A

I would prefer to read A as the title is short, clean and simple, yet contains a lot of unknowns which I want to explore.

A

I guess this doesn't sound as drastic as giving up cookies. I think older people have a lot of good advice to provide. I love to hear what boomer's have to say from the bottom of their heart. I love honesty.

A

I chose A because I find it clever and modern

A

I really like the phrase "from the bottom of the heart". It sounds more interesting and serious. Also, I think the book title should not be too long, thus option A seems like a good length for the title.

A

I picked A over B because it gave a better description of what the book is about. Saying it is written by a boomer adds good context that B does not have.

A

This gives a better idea of what the book could contain and the author that wrote it.

A

This title is more attractive and desirable and I would feel more inclined to purchase this book.

A

B feels very generic and uninteresting, A sounds genuine and self-aware

B
37 responses
B

I like B because it has a more interesting title than B.

B

B has a more playful and chill tone. A might turn people off because of the use of Boomer.

B

Haha, B was really funny and made me laugh since I tell myself to back away / stay away from food all the time when it's just going to be junk in my body. That title really resonated with me.

B

I like this a lot because it seems to be more engaging and it stands out because the first part makes me do a double take right away.

B

This title is funnier than the other one so it would likely grab my attention more.

B

I like choice B because this title on a book would sell more. Everyone likes to listen to advice from their younger self.

B

I like this one better because I feel like it would probably appeal to a much broader audience.

B

Everyone loves cookies and hates boomers

B

I hate the Boomer term. it makes me think of a bitter and bitter old person.

B

I don't want advice from a boomer as suggested by A's title

B

A sounds highly judgmental and nobody is going to by a book, especially the target audience, when they know they are going to get a lecture in the form of a book. B is funny though, and makes me smile.

B

this book title is more interesting and kept me interested. i rather read this one than the one in A since the one in A did not keep me interested

B

I hate the title of option A, it's actually a turn-off. I don't want to listen to a self-proclaimed boomer.

B

Option B has a sense of humor to it and is more appealing to me. Option A doesn't make much sense to me.

B

B seems funnier than A, and I feel like I would reach for it over option A

B

Boomer has a negative stereotype attached to it, so I think that would push people away from picking up this title. For me, it definitely did.

B

A sounds really like a title that would make nobody want to read it so B is automatically the best.

B

I like the idea a lot. It is likeable and more empowering. I will click on

B

I feel that I can relate to Option B a lot more especially since I am not a "Boomer"

B

I chose Option B because it seemed funnier than Option A. Also, Option A implied that the author was a Baby Boomer and that is not an appealing angle for me.

B

It seems like this is a book with life advice to younger generations from an older generation. I think A isn't going to have a lot of younger people picking it up. The sentiment among my friends and family, millennials and Gen z, is that enough advice has been given by the older generation. I like the second title better because it seems funner and not like an older person talking down to you.

B

It is definitely more clever and made me laugh when I looked at it. It doesn't sound as serious as option A.

B

So many people will automatically have a negative reaction to the word Boomer given current social relations

B

Option B has a relatable and funny title. Option A is not interesting because I don't want advice from a boomer, their advice is usually pedantic and not relevant considering recent societal changes.

B

I dislike the word "boomer," so I would be more drawn to Option B as it doesn't use this term.

B

It sounds as much like they're not necessarily telling us what to do.

B

i think i can relate to the statement here (a lot of people can)

B

The book title that I would rather read would be the book title featured in Option B. I would rather read this book title because I would love to hear what others find themselves regretting in their younger years. Confirmation from others of when my own thoughts on the subject would give me a nice feeling. I think all of us like to know that we're not alone in our experiences and regrets.

B

Boomer is a scary term, especially in the wake of this incredibly stressful election, Boomers to me are the reason why Donald Trump has had so much power. I ABSOLUTELY would avoid any books of someoje being proud to be a boomer as I feel it would be condescending. So by default, option B was my only logical choice.

B

I like this title better. It's a little playful and it seems like heartwarming or caring advice will come from the title. I like reading about people reflecting on things personally, so it appeals to me more.

B

I would love to go back in time and give myself advice. maybe reading this book will help me to teach my kid lessons i wish i would have known when i was younger.

B

Boomer just has such a negative connotation these days, I can't see myself wanting advice from a "boomer".

B

B sounds like it relates to everyone. A is just about Boomers and I don't really care about that.

B

I like this title because it is more playful and reads as a more interesting book being that way. It is also relatable because I still need to back away from the cookies. I also don't care too much for boomers advice on things as they are often very outdated.

B

I like Option B because it sounds like it probably has advice I need to hear right now. I don't like Option A because I don't typically want to listen to Baby Boomers.

B

The word Boomer has a negative connotation so I would not want a book written by one

B

I think this title sounds more fun and less exclusive. The Boomer title may exclude some other generations unintentionally.

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users