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Head-to-head

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50 people answered in about 2 hours.
50 US-based respondentsMystery and crime book readersAugust 9, 2021Public
August 9, 2021Public

Q: Which cover( and corresponding title) would you be more likely to click on? Description: A standalone, new adult mystery novel about broken friendships and the digital life the dead leave behind.

Head-to-head poll

Statistically significant
PickFu winner
A option image
A
33 votes

66%
2nd place
B option image
B
17 votes

34%

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Keywords
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Gender identity
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Age range
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Mystery and crime book reader
50
A
33 responses
A

Well, I understand the concept of a digital echo, but I can't even understand the idea of choice B. What is a Kand?

A

Digital Echoes is the better title to me because that's more intriguing and curious sounding. Hands Free sounds a little dull to me.

A

Digital Echoes fits better with the "digital footprint" one leaves behind upon their death so A

A

I love the title Digital Echoes! Really speaks to what the dead leave behind online - echoes of their former selves.

A

I like the cover in option A with the title "Digital Echoes" better. The video recordings her friend left behind are her digital echoes. The title is quite fitting and symbolic for the story.

A

I selected the cover and corresponding title that most resonated with me and captivated my interest.

A

I prefer option A because it looks its engrossing and interesting to me. Option B does not look as engaging to me overall!

A

I chose option A as the choice that I would most likely to click on because I felt that the title was more closely related to what the book was about.

A

hands free doesnt really tell me what its about, echo is an ominous word which works for horror and suspense

A

i like the title of this book more and i like the cover design too but it's a bit hard to read.

A

the title is more mysterious and doesnt seem to be a book abut bluetooth

A

I like the title of this one. It has a haunting feel to it. It is like you can hear the past calling you but don't know where it is coming from.

A

I like Option A. I think this title fits the description of the book very well. Amelia is digging through digital clues to find out why Zara died. Great title for this story line. Option B title I don't like at all, I connection to the story line is vague.

A

The covers are basically the same - so title-wise, I prefer Digital Echos to Hands Free. Which isn't to say Hands Free is a bad name - it has multiple potential meanings and that's always good for a title. I have to say I don't like the color scheme or the font choice though.

A

I feel the title Digital Echoes is more mysterious and inviting. And the title helps make the cover more menacing and interesting.

A

digital echoes conveys the theme of the digital life the dead leave behind much better.

A

A sounds closer to the actual content. B seems like maybe some magic is happening.

A

digital echos sound more intriging than hands free. Hands free seems too basic.

A

I went with A more on my preference for it's title than anything else. I just think digital echoes sounds more mysterious and interesting than it's counterpart.

A

Title seems related to the book's topic.

A

A better fits what the book is about. Also the title sounds cooler to me. B is boring.

A

I would choose Option A, Digital Echoes. This title sounds interesting and intriguing. I would change the cover. I like the title but not the actual cover.

A

Digital Echos seems more mysterious and dark to me.

A

I chose A because the book is about 'digital life" it would be appropriate to have digital in the title.

A

The cover looks spooky enough, but the title would make me curious as to what the book was about.

A

This is a cooler name, but the red on blue is a really bad look because it's so hard to read. I would suggest a darker blue if you have to make it blue.

A

Option A catches your attention more right off the bat and makes you want to know more about it. It opens up your mind to many different things that the title gets you excited about. You tend to want to know more about it and what it has to offer. It also is more unique and unlike something we have heard before. It makes you think the book will have something new and different to offer. Option A would appeal to a wider audience of people and would make them more likely to want to check deeper into what it has to offer.

A

There is something about the word echoes that can leave an eerie feeling

A

The title is very creative and summarizes the theme well.

A

The title incorporates the fact the story is about digitalization while also referencing the mystery part with the choice of the word echoes.

A

Both descriptions and graphics are identical in Option A & B except for the title. I prefer Option A with the "Digital Echoes" title. It's a cool name, a little murky and misty,and interesting. Option B with "Hands Free" sounds ordinary and not too appealing.

A

TO me, Digital Echoes has a more mysterious and spooky vibe and I would be intrigued enough by the title to pick it up and read the description. After reading the description, I would purchase the book.

A

Hands free sounds like an automated car accident about to happen. Digital Echoes gives me chills.

B
17 responses
B

I would probably click on choice B before the other one just because I feel the title makes more sense.

B

B sounds more mystery than A because of the book title on it.

B

Its a title that would be easily remembered.

B

I like Hands Free the best. It goes well with the handprints on the cover. Also the title makes me think of technology, smartphones, etc. Digital Echoes doesn't really tell me too much.

B

Hands Free sounds like digital era and also kind of eery

B

I like this name better and I also like how it allows the font to be bigger and more noticeable. It makes the cover look better

B

B has a stronger element of design and a brighter color.

B

title is more interesting and i prefer the larger font

B

I voted based on how appealing the images were to me compared to the others and which ones I would click on in the real world.

B

The story looks a little more interesting to me personally, captures my attention better

B

i like hands free because it directly implies it has something to do with technology or phones

B

I feel like this title makes the story seem more appealing and me wanting to find out more about the book.

B

Hands Free is the better title and fits the cover art better.

B

I like the title of option B along with the hand prints. It makes me want to click and buy. The other title seems more "technical" and therefore boring? I think the title of B makes me think the book will be more exciting and worth reading.

B

I prefer the name "Hands Free" more than the name "Digital Eckoes".

B

I chose panel B. I think that "Hands Free" would spark intrigue and I would want to read it.

B

I think option B was more intriguing because "hands free" makes me think of cell phones and how attached to them we all are. Option A's title sounded a little bit too much like a B class sci-fi film.

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users