Book cover test marketing poll

100 Respondents 35-49 50-64

This is a completed book cover test marketing poll published on Jan 16, 2017.

The author received 100 unbiased responses (votes & explanations) from a targeted (35-49, 50-64) responder pool in about about 2 hours.

Using PickFu, authors are able to choose enticing book titles and covers before publishing.

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Which book would you buy?

Option B

D48356d0c8ba4cb20bd561f30210724f2dd77644


80/100 votes

Full Poll Results

Published Jan 16, 2017
Public

Which book would you buy?

100 Respondents 35-49 50-64

Option A

3f173ce82125c16c00cfe4450ff34fa37bade2d1


20 votes
Option B

D48356d0c8ba4cb20bd561f30210724f2dd77644


80 votes

Responses

Responses to Option A
1
the dude looks scary and would be interesting to read
2
The sword/barbarian cover is cool.
3
The other one kinda looks really cheesy.
4
I think choice A is more eye-catching than B.
5
The other choice [B] immediately reminded me of Game of Thrones, which may not be intentional. I chose A because it was more distinct.
6
the lady looks mysterious
7
Option A adds an element of mystery to the book, and option B looks like standard Viking fare.
8
Because of the picture of the scary looking person I would buy this book.
9
woman more interesting than a weapon
10
looks more ominous and menecing. looks scarier
11
B image didn't show up
12
It looks more like a thriller than the other option.
13
The man's face looks a lot more sinister in option A. I think that gives the book the suggestion of more emotion. I like books to be full of emotion and that cover reflects that. The other one is kind of boring to me.
14
The character photograph in option looks very sinister and makes me believe that the book will have good character development.
15
The character photo on Option A looks intense and interesting. The one for Option B looks more like a costume.
16
Choice A looks more like a thriller and not a viking drama
17
The cover on A is intrigueing. Makes you want to read it to see what the guy is up to.
18
I find the face to be more menacing. The expression is very dark and does not need any accessories to make it riveting. "B" seems to be in the present theme of "Age of Empires" and the like. It is too trendy.
19
Who is this person on the cover? This face makes me want to know more. It has a story to tell.
20
already know it is about Vikings; the sword is superfluous
Responses to Option B
1
I think the guy with the sword implies "Vikings" better than the guy in option A.
2
Cover Option B is much more in keeping with what comes to mind when I think of Vikings.
3
It conveys the title better
4
That face on A is way too creepy. It's too much like the Elf on a Shelf watching me, judging me!
5
I would pick B because the font is easier to read and I like the picture better. It looks more like a viking!
6
I love the outfit in B and the sword which looks much more like a Viking than A
7
I like both of them, but B makes more sense to me.
8
I prefer the image of the warrior
9
This is not my kind of book, but if I have to choose based on the cover, I would choose B over A because the guy in A is just too creepy.
10
The face is too disconcerting.
11
it better reinforces the idea of vikings
12
A person holding a weapon is moe thrilling than the alternative.
13
Option B is more fantasy. Option A is more believable and plain looking.
14
I like the book cover that doesn't include being able to see a face..leaves it to my imagination
15
I didn't like the option showing the aged face as much as the other picture.
16
B -the figure on the cover is more in line when I think of Vikings
17
Chice A looks like a monk
18
The character in the picture fits the "Thriller" description better
19
The image looks apt for the title of the book than the other option.
20
I personally like the picture on cover B better
21
A has a weird guy on the front, I like the guy on B better
22
it looks like a better layout
23
I like the looks of the fighter better. A looks old and frail, B looks strong and masculine
24
I strongly prefer Option B because I like the photo better than Option A. The photo in Option B is very appealing to me because it has a mysterious theme to it.
25
B looks more Viking-ish. The guy in the pic on A looks like the Emperor from Star Wars
26
I don't like the full face photo of A. Looks creepy.
27
I would probably pick up Option B before I would pick up Option A. Only because Option A looks like Emperor Palpatine from Star Wars or some weird druid guy which would be more Celtic. Option B should have an ax or some something a little bit more vikingish but that is the better option of the two.
28
I prefer the image on B a little more than the other, but really they are almost tied. Both are intriguing. B seems to show that it's historical fiction, based on the clothing and weapon, so that would draw me in more.
29
Photo looks like an actual viking
30
B looks more "thrilling" with the sword. A not sure if I like the guy's face and doesn't look as much of a thriller.
31
The person displayed on the cover in B resembles a Viking much more than the person in A.
32
The sword and helmet gleam, which draws my eye. When I think of vikings I think of images like that one. The man in image A gives me the creeps which may well be the intention but I don't want to keep looking at him every time I open the book.
33
it is more appealing to the eye
34
I prefer B due to the graphic design of the male viking. Since the title of the book is about vikings the image of the viking is more interesting than the old woman.
35
The man on the cover looks more like a viking on B than on A. He looks more like a druid or wizard on A, even if it might be more historically accurate.
36
The character on cover B looks more like my idea of a Viking
37
I would choose B because I think it looks more mysterious and interesting.
38
I like the picture of the young man better than looking at an older person.
39
The guy with the sword seems more fitting to the word viking.
40
I prefer B because it looks a bit more mysterious with the sword hiding part of the face
41
The person with the sword looks more like a viking. The other person looks like a native American
42
B actually looks like a viking.
43
The blade on the shoulder image makes me want to learn more about the story.
44
Face is more interesting
45
The man looks more like a true warrior.
46
i like the photo on the book choice "b" best because it looks more to me like a traditional viking and what i would expect to see and is a much less confusing image to go along with this books tittle.
47
Character looks more a like Viking, suggests more action
48
B looks like a more action-oriented story.
49
I don't like the picture on A.
50
The first one looks scary
51
B makes more sense and represents vikings. I do not see the correlation between vikings and book A
52
This best represents the storyline.
53
The picture of the man on the cover screams Viking. Image A seems more occult, less Viking.
54
This cover seems more "Viking" to me.
55
Not a big fan of iehter.
56
The person on the cover looks more viking like than the person on cover A. The sword and furry clothes seem to fit the title more.
57
The picture depicts more to the title of the book.
58
option a looks creepy. I prefer the warrior with the sword in option B. Also the "Day of" implies victory; the warrior appears more victorious than the old guy in a black cowl.
59
The picture on option A looks scary. Not my thing.
60
This is one of the harder book covers to decide on, I would say the face on the right cover doesn't exactly match the title so I chose B
61
illustrations more in line with the tagline... "a thriller"
62
I would buy option B because the cover of option A looks too creepy.
63
Although--That emperor look, does have a nice sheen to it
64
Photo looks more like a viking
65
The face scared me too much.
66
Option B has a photo that better fits with the title and description of the book. I think people would understand the picture in Option B better and would conjure more positive images of what the book would be about. Option B would also grab people's attention more initially and make them more likely to pick the book up and see what it has to offer.
67
The guy on the cover looks more like a viking.
68
I did not like A because the man on the cover is ugly. I realize that it is a thriller but the man on the cover would be appropriate for a horror or a war novel. Cover B is more approprite for the book because the person is more attractive and it represents the title and genre of the book.
69
The illustration of the cover goes perfectly with the book's title.
70
This cover looks like someone who could have been a viking and is ready for battle. Very strong presence.
71
B. I like the more mysterious air of this cover.
72
I like the picture of this person a little bit better.
73
A is just ugly and repelling
74
The sword in front of the face is more effective.
75
I think it depicts a viking more.
76
I like the top half of these books, but neither of the characters featured on the bottom half seem to represent Vikings to me. I'm leaning more towards Option B even though the look seems anachronistic to the Viking age.
77
The sword makes me think there will be action
78
B looks more abstruse
79
something too unnerving about that face
80
Option B is my choice. I'll take the crusader over the hajab. The crusader has more power.

Demographics

Gender
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Gender for Option A
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Gender for Option B
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age for Option A
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Age for Option B
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income for Option A
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Income for Option B
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity for Option A
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Ethnicity for Option B
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education for Option A
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Education for Option B
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0

A

Votes by demographic segment

B


Gender
20%
Male (35)
80%
20%
Female (65)
80%

Age
-
3-17 (None)
-
-
18-34 (None)
-
17%
35-49 (63)
82%
25%
50-64 (36)
75%
0%
65+ (1)
100%

Income
24%
$0-30k (37)
75%
7%
$30-60k (27)
92%
26%
$60-100k (23)
73%
23%
$100k+ (13)
76%

Ethnicity
21%
White (85)
78%
20%
Black (5)
80%
0%
Asian (5)
100%
25%
Hispanic (4)
75%
0%
Other (1)
100%

Education
28%
High School (21)
71%
15%
College (65)
84%
28%
Grad School (14)
71%
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