Book title test marketing poll

50 Respondents College Grad School

This is a completed book title test marketing poll published on May 5, 2017.

The author received 50 unbiased responses (votes & explanations) from a targeted (College, Grad School) responder pool in about about 2 hours.

Using PickFu, authors are able to choose enticing book titles and covers before publishing.

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Which book title is more appealing?

Option B

Bulletproof: Stress-free Peak Performance Under Pressure


32/50 votes

Full Poll Results

Published May 5, 2017
Public

Which book title is more appealing?

50 Respondents College Grad School

Option A

Buddha In The Trenches: 5 Steps to Serenity, Sanity, and Satisfaction in Your Stressful Workplace


18 votes
Option B

Bulletproof: Stress-free Peak Performance Under Pressure


32 votes

Responses

Responses to Option A
1
I'm amused by the visual of Buddha in the trenches.
2
prefer option A as it is very catchy and different tittle and combination of words you dont see often like "budda in the trenches" making it much more interesting then option B to me.
3
It's more unique and intriguing
4
The title is evocative and mildly funny.
5
This title sounds more creative and more likely to spark curiosity.
6
Because it was 5 steps and told me how to get serenity & sanity
7
I like how the title list how many steps. It doesn't seem too much so it makes me interested in the book.
8
neither sounds that interesting.
9
The words serenity and sanity make it seem a "peaceful" read whereas the word bulletproof sounds quite the opposite.
10
Seems more serene.
11
This book sounds like it would be more enjoyable than a book with the word "bulletproof" in it.
12
I like the Buddha approach because it seems more calming and would indicate more that this because helps teach techniques to relieve stress.
13
this has a more acceptant title this sounds like a better strategy to me
14
Choice A is more convincing and believable. Option B uses absolute words like "stress-free" and "bulletproof" which actually makes it less appealing to me.
15
"Buddha in the Trenches" is very unique and makes me want to read the book.
16
It's close. On one hand, Option A sounds like it has religious tones, and that wouldn't appeal to me as a non-Buddhist. On the other hand, Option B sounds clumsy. It would be a tongue twister to say out loud. Option A is a much smoother title.
17
I like A a little more than B but I think both would interest me. I think the title of A explains a little more that the book is aimed at work place stress which I feel many people will find helpful.
18
Option A seems more calming which makes sense when you are trying to reduce stress.
Responses to Option B
1
Sounds more appealing.
2
I like the wording much better.
3
simple and to the point is better
4
I like B because it's shorter and more to the point. A seems more frilly.
5
I like option B because it is clear as to what the book is about and short to the point.
6
Simple and easy to understand
7
I FIND OPTION B TO BE MORE APPEALING AND ATTENTION GRABBING.
8
The title in B is shorter, but still gives enough information about what the books about.
9
I'm more interested in improving my performance in high-pressure situations than I am in remaining calm and finding zen in the workplace.
10
A is too wordy
11
A has a more religious slant with Buddha in the title. B is easier to remember and more to the point.
12
A seems too much like a cheap self help book.
13
I like the beginning of A, but it's just too long overall
14
Option A is too long and I feel like I don't fully ingest the title because of that
15
i do not like books with starting with buddha
16
The title is easier to read
17
B, unlike A, sounds neither religious nor like hippie BS, instead sounding entirely professional, and thus potentially interesting
18
The title is shorter and to the point.
19
Bulletproof is more eye-catching. It's stark, powerful.
20
B sounds more successful
21
I prefer B, because it's shorter and easier to quickly understand what the book is about.
22
Short and simple is best.
23
I'm not currently into Buddha/Zen/etc, so bulletproof is more appealing to me
24
I prefer this title. Not fond of "buddha in the trenches".
25
B sounds better than A
26
Option B seems tougher. Option A seem hippy. Not something I'd gravitate towards, even though the title is catchy.
27
A is way too long, and I am not interested in Zen type topics.
28
the other option sounds too complex
29
Option B would make me feel much better about my confidence.
30
Option B sounds more like it's for a general audience. I would be less likely to read Option A because I'm not really interested in Buddhism.
31
This title feels less cluttered
32
A better book title.

Demographics

Gender
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Gender for Option A
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Gender for Option B
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age for Option A
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Age for Option B
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income for Option A
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Income for Option B
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity for Option A
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Ethnicity for Option B
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education for Option A
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Education for Option B
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0

A

Votes by demographic segment

B


Gender
29%
Male (31)
70%
47%
Female (19)
52%

Age
-
3-17 (None)
-
28%
18-34 (28)
71%
40%
35-49 (20)
60%
100%
50-64 (2)
0%
-
65+ (None)
-

Income
40%
$0-30k (10)
60%
42%
$30-60k (21)
57%
23%
$60-100k (13)
76%
33%
$100k+ (6)
66%

Ethnicity
30%
White (39)
69%
50%
Black (2)
50%
57%
Asian (7)
42%
100%
Hispanic (1)
0%
0%
Other (1)
100%

Education
-
High School (None)
-
38%
College (36)
61%
28%
Grad School (14)
71%
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