Book title test marketing poll

100 Respondents General Population

This is a completed book title test marketing poll published on Jan 10, 2017.

The author received 100 unbiased responses (votes & explanations) from the general population in about about 1 hour.

Using PickFu, authors are able to choose enticing book titles and covers before publishing.

Create Your Own Book Title Test Marketing Poll 

Which optin would you give your email for? And is ebook or audio better?

Option A

5 Marketing Mistakes That Killed My First Business


71/100 votes

Full Poll Results

Published Jan 10, 2017
Public

Which optin would you give your email for? And is ebook or audio better?

100 Respondents General Population

Option A

5 Marketing Mistakes That Killed My First Business


71 votes
Option B

5 Marketing Secrets Digital Marketers Don't Want You to Know


29 votes

Responses

Responses to Option A
1
A is more convincing
2
B is so cliche overdone clickbait. Ebook is best
3
I prefer an ebook.
4
Option B sounds like a scam.
5
I don't really like either of these things to give my email up for. But I would prefer A and I would like an ebook.
6
I have hearing issues, prefer ebook. also shorter title is better
7
I prefer A because B has been said before A is fresh. I would prefer audio.
8
Option A sounds more interesting and useful to me. Either audio or ebook would be fine as well.
9
i don't care for the negative connotation in Option B
10
Sounds like first hand experience that could be worthwhile knowing.
11
I like the word "killed" being employed.
12
I chose A because everyone claims to have secrets but it is good to know so one's mistakes so you can learn from the without doing the same thing. Prefer Ebook.
13
Option A sounds less like the usual clickbait that you'd see on the internet. Audio would be better, so I can listen to it while I'm on the go.
14
knowing what not to do sounds more legit. Ebook and audio are different things to me, so, it depends on what is available. Audio first.
15
I don't really like the promise of secrets that will mean success
16
Option A feels more personal, and I would prefer eBook as I don't listen to audiobooks very frequently
17
Option A seems more personal and 'real'.
18
simpler and more to the point
19
I've always thought you learn better from mistakes.
20
It seems more personal. I'd also prefer ebook.
21
Sounds simple, something experienced first hand by the author and therefore more reliable. Ebook is better.
22
A is cleanly put and plainly stated while B feels like something I've seen before.
23
I feel like B is going to tell me I have to buy something to get the secrets, and the secrets will be vey general. A sounds like it would be more specific.
24
The kill part is interesting for me to buy it.
25
Sounds like it would be more to the point. I think ebook is better as it is easier to refer back to and mark spots.
26
I like A because it seems like it would give me real life examples of what someone else did. I prefer E Book by far. I don't like audio books.
27
SHORTER TITLE IS BETTER
28
I'm usually not a fan of clickbait headlines so hard to choose but A has a slight lead over B
29
I fell this would give better advice seeing how they have learned from mistakes.
30
Option A catches my attention better and makes me want to learn more. I prefer ebooks i the form of epub. I can carry thousands with room to spare on my tablet or phone. I don't care to much for audio books they are bulky and often my atten wanders and finding I have to rewind plus half the time I cant understand the speaker. I prefer to read at my own pace with my own voices in my head.
31
I like learning from other people's mistakes.
32
I'd rather learn from someone's mistakes than hear about 'secrets'.
33
The "don't want you to know" meme has been overdone. It's over. The first one sounds more interesting and relevant. And I would vastly prefer to read than to listen. Reading is more interactive and you have to stay with it; when you listen your mind wanders easily and you miss things.
34
Both are clickbaity, but A is less clickbaity than B. Also, Ebook. I hate audio.
35
I like knowing that the person giving the information has learned from previous mistakes and is trying to help others avoid them. I would prefer ebook to audio
36
Much more direct.
37
A sounds like it's coming from personal experience; B sounds like a clickbait link and I would not sign up for it. I prefer eBook.
38
This will likely provide reasons why the business failed.
39
I am interested in learning about other people's mistakes so that I won't do them in the future. Ebook is good enough for me.
40
I would want to hear the negative that killed the business.
41
it caught my eye more i would want to know more about it
42
I do want to hear about your mistakes.
43
This person is sharing a personal experience in the hope we won't fail too! The other title sounds like you want to sell me something.
44
'B' sounds like click bait. Also, 'A' is more personal.
45
Option A gives me a little more information regarding what's going to be included, Option B is just more broad. I prefer e-book so I am able to read at my own pace anywhere, whereas an audiobook requires being in a place where you can listen, and they often don't read at a fast enough pace for me.
46
option B sounds too spammy. Also ebook is better because it's much easier to go back and refer to it when you need to.
47
It seems much more legitimate.
48
sounds more interesting
49
If I were starting a business, I'd want to know about the mistakes that Option A mentions. I would prefer ebook so I can quickly refer to it as I wanted.
50
I hate when books have titles like the secret one, it makes them feel like cheesy infomercial products.
51
audiobook is better
52
This makes it seem urgent.
53
Audio book would be better. Reading this would most likely be boring for me.
54
A is more personal. B sounds like clickbait. Also, either format is fine.
55
I'd rather hear some cautionary advice myself.
56
Not sure I would give my email for either, but at least option is geared towards starting a business. My be more useful over time.
57
This choice is more descriptive of the content. I would prefer ebook
58
Audio is a time saver and the reason I chose the one I did is because I would want to learn from others mistakes so I dont make them
59
This one sounds much more interesting and the title is attention getting. Audio.
60
sounds more like experience than a scam.
61
A because B sounds too much like clickbait.
62
This sounds like someone willing to share his experiences.
63
I think Option A has a stronger title and would grab more people's attention as I think more people are interested in hearing how they can avoid mistakes of the past instead of hearing how other people are successful. I think an eBook is more favorable as people consider that higher than an audio file. I think people would be more likely to download and share their email for an eBook with Option A's title. I think it would attract a wider audience of people and would have more favorable feelings from people.
64
It sounds more dramatic and engaging.
65
Really is all tit for tat in the end
66
Option one is my choice. I want to know what the mistakes are and not be teased. Ebook is better as who really listens to an audio book? Those put me to sleep.
67
This sounds more like the voice of experience. I would prefer an e-book.
68
I think A makes me more likely to give my email. It sounds like it will give advice on things to avoid in order to keep from failing. I did not choose strongly A because I also think the other title sounds like it would have unique strategies. I think in the case of these books, an ebook would be better as it would be easier to reference than an audiobook.
69
A seems real and less 'click-baity'
70
I prefer option A because I am in a marketing business and it would be helpful to know what things to avoid so I don't fail at marketing. I prefer ebook because I pay more attention reading something and can understand it better.
71
Option B is too long and wordy.
Responses to Option B
1
I like the wording better, but the other one is more shocking.
2
B is more professional
3
I want to know what they don't want me to know
4
Ebook is prefered. The "Don't want you to know" seems like there's secrets I need to know. :)
5
I slightly prefer Option B because I think it might give me some information that I need to know. I like an ebook that I can read at my own pace better than audio.
6
Everybody likes getting in on a "secret" and I'm no different. I'd be more willing to give my email for option B. For me audio is better.
7
The other option sounds too exclusive to a personal experience, and it makes me wonder about the relevancy to me. The other is more mysterious and makes you want to know seemingly "inside information". I prefer e-book because I am more of visual than auditory learner.
8
I think audio would be better for a person on the go.
9
I still wouldn't give my email, I would put in a fake one in the hopes I would be taken to the information without it as I am tired of being sold to. If it didnt give me the info I was seeking, I would leave and never come back.
10
Option B does not sound as negative as option A. Ebook is better for me.
11
Its' more positive than option a. option a seems like a downer to read.
12
Option B sounds more positive. I prefer an Ebook.
13
I like the mystery more in option B what they don't want us to know than what killed my first business.
14
I would probably rather an e-book vs. audio, can't absorb as well in audio. I would choose B, "secrets" sound more positive than "Mistakes"
15
While Option A does also seem useful, I believe a more positive direction is the way to go.
16
Option B is more intriguing because of the word "secrets." I prefer the audio option because I avid downloading anything if I don't have to.
17
I think that the secretive tone to this option is more appealing than the doom and gloom approach of the other one.
18
i would want to learn something that I don't already know
19
makes you feel like an exclusive member
20
This title sounds like a secret. It makes me feel like I would be in a small crowd that would know the secret
21
I like both titles, but this one appeals to me a little more. I'd prefer e-book.
22
It feels like insider info
23
I like B because it sounds like you'll learn things the average person won't. definitely prefer ebooks.
24
Option B would hopefully tell me something I don't know that could be successful. ebook is better.
25
I don't like talk of "killing" business.
26
Option B sounds a bit more tame - I don't like the word "killed" in the title of Option A. I would also prefer an ebook.
27
B. I would not give my email for either. I would go with ebook.
28
A sounds like it could only be applicable to his own business, B is more inclusive, more general knowledge
29
B sounds like you would be learning more.

Demographics

Gender
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Gender for Option A
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Gender for Option B
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age for Option A
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Age for Option B
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income for Option A
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Income for Option B
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity for Option A
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Ethnicity for Option B
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education for Option A
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Education for Option B
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0

A

Votes by demographic segment

B


Gender
79%
Male (43)
20%
64%
Female (57)
35%

Age
-
3-17 (None)
-
82%
18-34 (39)
17%
68%
35-49 (38)
31%
50%
50-64 (20)
50%
100%
65+ (3)
0%

Income
78%
$0-30k (28)
21%
65%
$30-60k (47)
34%
64%
$60-100k (17)
35%
87%
$100k+ (8)
12%

Ethnicity
68%
White (85)
31%
100%
Black (2)
0%
75%
Asian (8)
25%
100%
Hispanic (5)
0%
-
Other (None)
-

Education
83%
High School (18)
16%
69%
College (69)
30%
61%
Grad School (13)
38%
Loading