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Open-ended

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100 people answered in 41 minutes.
100 US-based respondentsApril 5, 2022Public
April 5, 2022Public

Q: What comes to mind when viewing this image?

Open-ended poll

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Responses100

The first thing that comes to mind is that's a lot of vowels and how do you pronounce that

This image reminds me of a luxury product logo.

The first thing that cines to my mind is makeup.

Seems to be related to the teaching of a language.

Reminds me of a jewelry brand or a watch logo.

When I see this image I think about some sort of fashion or shoe brand over anything else.

This looks like a home interior brand.

It seems some like pretentious company, I don't think I would like it

I think of the word "desire". Second thought that came to me was "distress". Then "aeration"

This looks like a logo to a product that is very expensive and something that I am unlikely to buy.

I think it's a logo for a company or some sort of organization. It looks like it might be a modern day organization. It looks as if it might be anything. I can't tell what sort of organization it could be. It sounds somewhat foreign. Maybe it is a clothing company.

I see it as a logo for a company.

I think of a fancy clothing line. Something that would only be for the elite and rich. It looks comparable to Gucci or something similar

It feels like the logo for a moderately priced clothing brand.

I think about that it is a logo for clothing especially men's shirts.

I don't know why, but an airline. Or maybe something for the home, like an air purifier - those kinds of home products?? Maybe a company that makes stuff like Dyson? Those are the things that I think of when I see this. I know air isn't in it, but that's what popped in there.

I think of the @ sign, expanded and sort of dissected. I worry that I cannot say and maybe understand the word aesir though.

A clothing brand comes to mind when viewing this image.

The first thing that comes to mind when viewing this image is "American Eagle" because that is the first thing I think of when I see the letters "AE".

I see a touch of elegance. I like the small a together with the small e above the company name.

It is close to "desire" and the curved letters are almost sensual. I guess a spa is what I would associate this with, without any other information.

AE makes me think of American eagle, however the fonts are clearly different. Aesir makes it clear it isn't the clothing brand.

first that comes to mind is that this looks like the logo of a insurance broker or something.

Computer technology mainly that used with typing.

My first impression makes me think of a clothing company for young people.

It makes me feel happy and reminds me of spanish charactors

This brings to mind grammar as I think the ae combination is used in grammar but I don't remember what it means.

again viking mythology, but this time with a touch of intellect. the ae conveys this for some reason, im not sure.

i think of a multimedia brand. It could be something to do with technology

A sense of unity with the two letters merged or finding one's other half.

This image makes me think about company that provides hospitality services

High end clothing or other fashion.

It looks like it is a company logo, thought it doesn't tell me anything about the company or what they do.

I reminds me of American Eagle.

I thought the logo looked sleek and nice

I think of a slightly upscale clothing brand when I look at this logo.

The immediate thing that comes to mind is how it's the same word for the Nordic gods pantheon. I immediately associate this with some kind of high end Scandinavian brand, probably fashion or clothing.

It seems like a bond or connection that embraces diversity. The design is warm and abstract.

I like the font type used and the bold, dark text. I do wish it was capitalized though, I don't like the way it looks with lowercase letters.

I think of a publishing company.

It reminds me of a clothing company or an ad agency.

I don't like the logo. I'd rather have shapes or something else as the logo. I also don't know how to pronounce the organization name. It just does not look anything special to me.

I think of a luxury clothing brand

European air flight or educational company.

This logo feels fancy. Not sure what it conjures in the mind. It feels like a high quality brand and not exactly sure what it would be selling. Good ae design there in the logo.

It looks like a clothing brand

It looks like hey high end furniture logo

My curiosity to know what it means comes to mind. Is this a new brand?

This seems like a more literary company, maybe clothing as well, I could see this being a nice, more "rustic" style company.

When I was viewing the image or logo, I first thought of clothing right away. I thought of a very expensive men's suit or a retailer that sells expensive suits. To me, the company looks extremely luxurious where I can only assume that the clothing would be made for special occasions and would probably be very expensive.

I'm reminded of a dictionary or wikipedia because of the font and "ae" logo.

"Ey yi yi yi, in China they never grow chile" (sorry, I am very odd). I do really like the font/logo, the two merged letters are very attractive.

I looks like the logo of a new and luxurious clothing brand.

I think it is a clothing brand. It looks original enough.

It makes me think of a logo from a clothing brand. I'm not sure why it is exactly that I think that, but it's immediately what comes to my mind. Probably because it's so minimalist, and a lot of those logos tend to be too.

The first thought that popped into my mind when viewing this image was an apparel company due to the artistic flair of the combined two letters.

Designer clothing, luxury, style, fashion.

It reminds me of the A&E logo for the TV station/network. I do like the look of it how they connect together.

It kind of looks like the American Eagle logo, so it reminds me of clothing for teens!

It looks like a logo for a brand that is positioned in the high end range of business. It assumes a certain level of distinction will be ascribed to that fancy logo.

I'm thinking that this brand does a lot of clothing that I can shop for.

A pharmaceutical company.

This image reminds me of American Eagle since the AE looks fun and flirty.

It probably has something to do with print media.

This reminds me of the American Eagle logo brand.

This one seems to be like a fancy clothing company to me

Something European, quality, elegance. Desire.

This looks like a luxury brand or maybe a journalism company because of the neat lettering on the initials

It makes me think of a high fashion brand

The font is very fun and modern, perhaps it's a fashion brand.

That ae combined symbol makes me think of a dictionary. So I dictionary publishing company would be my first guess for this logo

I think of a really high end clothing and accessory company. That is the first thing that comes to mind for me. They would be a high end brand that would target women selling clothes, shoes, purses and more.

I'd like it more, probably, if I knew what it was for. I could see it for sure working well as a logo. Fancy calligraphy, I guess.

I think of a classy brand, it reminds me of a pharmacy logo

This logo makes me think of a fashion line or an art gallery, something artsy.

I think of a unisex clothing brand as that stands out to me the most

greek gods come t omind

When i see that logo the first thing that comes to my mind its a perfume brand or a brand related to expensive bags or wallets.

It looks very nice, familiar but still innovative! super cool!

It looks like the logo of a designer clothing brand

This logo makes me think of the periodic table or elements due to the two letters. It also brings to mind mathematics. It appears to be scientific.

It looks like a logo for a women's clothing brand

That it is a company sells products that are made great

I think if some clothing designer and this is the logo. I think mostly of this being on the front of a hat.

Logo is okay. I like the name and it's font. I don't care so much for the logo itself. It's an A and E squished together awkwardly.

ONe of the things that immediately go through my mind is how is it pronounced?

A logo of some sort. Not sure where to place this, maybe financial but that's a guess.

It looks like some kind of clothing company judging by the style

I think of classy, elegance and quality

When viewing this image, I think of a prestigious and luxurious company that sells high-end fashion clothing and related items online and in a store.

I look at this image and think of american eagle because they are also AE.

When I see this my first reaction is confusion. The AE symbol looks out of place and too big compared to the words below so it feels inauthentic to me. More like a reproduction or knockoff company trying to imitate something versus a company or brand that is innovative. It just feels fake and unpleasant.

I think of academic research and textbooks when viewing this logo. It looks quite sophisticated and ideal for a line of reading materials.

This reminds me of the AE television station.

This brand is fashionable

It's a logo, maybe for clothing or accessories.

Honestly, nothing. Whether a different language, abbreviation, or company logo the pronounced graphical use of the "AE" as a part of the overall word does not help.

An interesting and creative company to work for

nice design but can't define to bussines

I find the image to be of a symbol of a company

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users