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Head-to-head

Poll complete
100 people answered in about 3 hours.
100 US-based respondents Occasional nutritional supplement usersAmazon Prime subscribersJuly 22, 2020Public
July 22, 2020Public

Q: Which brand name for vitamins and supplements do you like more ?

Head-to-head poll

Statistically significant
2nd place
Resulta +
A
39 votes

39%
PickFu winner
Effecta +
B
61 votes

61%

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Response flags
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Keywords
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Gender identity
47
51
2
Racial or ethnic identity
13
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67
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Education level
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13
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Amazon Prime member
98
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Nutritional supplement use
29
71
Age range
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A
39 responses
A

results sounds better than effects

A

Any play off of the word "results" speaks to a user's intent and desire. "Effects" seems just as likely to be bad as good.

A

i think resulta sounds the most new and innovative

A

I liked Option A. I felt the name seemed more powerful and might work better.

A

Would like to pick option A is best name for vitamins which is attractive and great

A

I like A because it sounds unique. B does't make me think of vitamins.

A

Effecta sounds more like a laxative

A

the other one seems like a side effect

A

like the way it rolls off the tongue

A

I would hope to achieve positive results from a product like this, so I think A is the best choice.

A

Effecta reminds me more of side effects and has a negative connotation while Resulta seems more focused on and associated with positive outcomes.

A

A sounds better and rolls off the tongue better. B sounds a little harsh and nasally. A also makes it sound like you will results right away.

A

If I had to pick between both of the names I am going to have to go with resulta because as weird as it sounds I like the idea of having result in the name.

A

I like the idea of getting results from a vitamin, so this name is appealing. Very nice for sure!

A

I chose Option A for the brand name because it has the name "result" in it. The word "effect" in Option B has a negative sound to it. For example, if something is to take "effect", it might not work. But the word "Result" positively reflects the product will most likely work.

A

I think the word Result sounds better than Effect. Result sounds like a good thing and Effect sounds like something bad happened.

A

this reminds me of the word results which is what I want from a product.

A

effecta sounds like effective, which is really the bare minimum expectation, the other choice sounds more positive

A

A is easier to pronounce and spell.

A

Ok, they both sound lame, but I guess if you are really looking for results in a vitamin, so I pick Resulta+

A

People take vitamins / supplements to get a result. I think this name fits what a vitamin should be about to a "T".

A

Resulta sounds like it has tangible results

A

It signifies the idea of "results."

A

Resulta actually sounds like a real name. While is tells the consumer you get results, it doesn't say what kind of results. It's still vague enough.

A

I chose Option A as my favorite because the name "Resulta +" evokes images of obtaining the desired results.

A

I like this one looks alot like the word results

A

I chose A because it sounds more like it focuses on the end result.

A

I chose this option because you want to see the results of your vitamins and that is in the name

A

To be honest I find both to be very cheesy, but Option A is more clear

A

People associate results more with their fitness and supplement regime, so I prefer this version.

A

This choice is easier to say and pronounce.

A

To be honest I really don't like either. They seem just plain and generic and almost cheesy. I wouldn't take a second look at them on a shelf or on a amazon listing. The name doesn't sound very trusting.

A

i dont hear about both the brands, just randomly i seletec

A

People talk about getting "Results" this communicates well that

A

It is very interesting and good...I like the most

A

"Resulta" sounds like "Result", like an end goal that I'd be working for and accomplishing. "Effecta" sounds like effect, so it sounds like something that would only work temporarily.

A

i liked vitamins

A

I like the word resulta over the word effecta. Seems more appropriate. As in you will see results. thanks

A

I understand that both names are essentially the same, Effect and Result. But Resulta just sounds better, its a straight up gut reaction.

B
61 responses
B

I like the Effecta name for the suppliment

B

Effecta + sounds more promising.

B

Because the name conveys that the product will be effective, or that the product will have an effect.

B

Both of these choices are unconventional. But I think Effecta + sounds more professional and trustworthy.

B

Effecta + rolls off the tongue much better than Resulta +.

B

I like results in a name rather than what the effect will be.

B

I like Effecta + slightly better only because I think it flows a bit better than Resulta +.

B

B is clever and memorable.

B

Effecta + really takes it for me here, unique name and carries on the topic well

B

I think the name "Effecta" sounds better than "Resulta".

B

I think the names are both similar and I like them about the same. I chose B because effects are maybe a little more relateable in vitamins than results.

B

I chose B because I like the name of the product better!

B

Option B sounds like a more powerful name than option A.

B

This option makes it sound like it will be very effective.

B

While i think both are a little skewed, i think Effecta + is a relatively good name and would give the impression that the supplements or vitamins were useful

B

Effecta rolls off the tongue well. I like the notion it suggests "effective".

B

I chose effecta because it sounds like it is effectual. Resulta sounds like you'll get results, however with vitamins I would hope that they work. I don't expect to see results as much as I'd prefer the effectiveness. Hopefully that makes some sense.

B

Effecta sounds better because resulta could mean any kind of result.

B

I like option B. I think that this is a name that would stick with me.

B

I think choice B is more catchy and easier to say. It also seems more upbeat.

B

i like the sound of the name. The other one sounds to "medical" or a food product.

B

I don't particularly like either. but Effecta+ sounds less awkward than Resulta+.

B

B seems like a more vibrant and catchy name for vitamins. I like it.

B

I think Effecta+ sounds more scientific like it'll work. Resulta+ sounds like a phony product.

B

Choice A sounds more like a nonsense word a small child would come up with while trying to say a normal word. B at least sounds like a real name.

B

It sounds catchier, I want the health effects from vitamins, I don't expect results from vitamins

B

I really don't like either.

B

They sound more Effective.

B

I like B more because I think that it sounds more forward thinking and exciting. I think that A is good too but B just sounds better overall.

B

Neither is great but at least Effecta + makes it seem like effective Vitamin C, D or whatever. Resulta makes no sense as vitamins are not the result

B

I like B as it sounds like it has good effects and then some. It just rolls off the tongue smoother.

B

Of-course Vitamins and supplements are providing benefits to our health and boosting our immune system and all the internal organs to get what is necessary and their work is to do good for human body, so the brand name should relate the product that they give for consumers, hence my choice will be "EFFECTA +" that prominently be the name of the brand.

B

Effecta sounds more like a real vitamin and supplement company, though both sound like they're prescription only.

B

I chose B because it seemed like a slightly better name, but not by much. It was close.

B

I prefer the name in option B because it sounds more relevant for supplements.

B

Effecta just makes it sounds like it works.

B

I like this name more because it makes me think of all the positive effects the vitamins would have on my health and how I could feel better about my health and body.

B

I think that B is catchier, easier to remember, and rolls off the tongue better than A does.

B

because it is for vitamins i would pick option b effecta because i want the vitamins to be effective. if it was something like a weight loss pill then a would be the better choice.

B

I prefer option B brand name is interesting and creative than option A.

B

Makes you think of effects which is convincing that there will be results by using the vitamin / supplement.

B

because when i buy vitamins and supplements i always check what is the effect to me of what i take.

B

I like B better because Effecta makes it sound like the product is effective. Resulta (option A) gives me the feeling that I may get results, but they might not be what I want them to be.

B

I think effecta is much more catchy. Resulta is kind lame in my opinion.

B

i chose option b because i think of effective when i see this name. if i am taking vitamins and supplements, i want them to be effective in doing what they are supposed to do.

B

Effecta + sounds better for a brand for vitamins and supplements because it seems like it would be effective.

B

I like the name because it states its effective and produces desired results at the same time

B

Both names are weird and obvious play on words but Option B rolls off the tongue more easily.

B

I like this one a little bit better, but I honestly think that they both sound a little silly. Neither of these names would make me pick up the products.

B

Effecta sounds easier to say and remember.

B

It's easier to remember and fits more with the the product itself.

B

THIS NAME IS MORE POWERFUL THAN RESULTA IN MY OPINION

B

Effecta +/ Resulta doesn't come off my tongue right; it just doesn't sound good.

B

Effecta+ sounds a bit better than resulta+, but I think they're both bad names

B

Effecta makes me think of effectiveness. It's a cool and trendy word. Resulta just sounds like a lame play on the word "result."

B

Effecta sounds more like vitamin or supplement name to me.

B

it is ieasier to remember and effectivness is better than results

B

Effecta implies it's effective. Result in A can be either good or bad result.

B

Effecta sounds better to me as i want to know it will work and that tells me it will. Resulta sounds iffy on what the results will be

B

Instincts to select choice B no other reason

B

This option just sounds better when said out loud and has a great sell-able ring to it.

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users