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Ranked

Poll complete
50 people answered in 17 minutes.
50 US-based respondentsJanuary 20, 2023Public
January 20, 2023Public

Q: Which brand name would give you the most confidence in buying cookware?

Ranked poll

2nd place
Koibii
A
19 votes

38%
PickFu winner
Yumkoi
B
26 votes

52%
3rd place
Fritoo
C
5 votes

10%

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Response flags
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Keywords
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Options
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Gender identity
16
32
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Age range
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A
19 responses
A
B
C

None of them, they all seem like cheap and untrustworthy brands

A
C

I really like Koibii, sounds like high quality, Fritoo is alright. I think B seems more like a food brand.

A
B
C

I don't know that I would base this decision just on the name, but I ranked them on the order that sounds best to me. Maybe more of a description about the name would help or a look at the product?

A
B
C

I chose option A. I l think the name, "Koibii" sounds great. I am always looking for good, sturdy and attractive cookware.

A
B
C

A I like "k" words, maybe because my middle name starts with K. A starts with k. Yumkoi also has a k. C does not.

A
B
C

I like the way this one sounds. It is the most memorable name. It also has a Japanese sound to it so I think it would be some high quality secret ware from there.

A
B
C

Pronouncing option A sounded cooler than the other two

A
B
C

Option A and B seem like they woud offer higher quality products that would be more durable as compared to Option C, but its hard to tell just looking at the names.

A
B
C

personal preference would be A word sounds like a food

A
B
C

A - Koibii reminds me of "Kobe" which is more memorable. Fritoo sounds like "Frito".

A
B
C

A is the best hands down, it makes me think high end Asian style cookware. B is okay just not as good as A. C I do not like it comes off as a cheaper alternative brand

A
B
C

I prefer this name for new cookware because It looks like it could be a name of a great tasting food

A
B
C

Koibii sounds like kobe beef.... fritoo sounds like fritos and yumwhatever sounds like a snack too. Koibii is the only acceptable one.

A
B
C

I like options that sound foreign. I think they made better quality cookware.

A
B
C

A and B sound like family/company names that would be in the cooking industry. The are strong names when you say them out loud. I like A a bit more than B. C, honestly the first thing i think of when I saw it was Frito's chips.

A
B
C

I would be most likely to purchase from option A because I think that it is the most interesting, premium, and overall the most appealing brand name out of the three options above.

A
B
C

I like the name. It sounds more forceful than the other ones

A
B
C

Fritoo sounds a little cheesy to me. Koibii sounds sophisticated.

A
B
C

C looks too much like frito and I hate fritoes, and associate that with junk food not cooking. B sounds professional and expensive. A sounds safe and trustworthy for the every day cook.

B
26 responses
B
A
C

It sounds legit unlike Fritoo.

B
A
C

Yumkoi sounds like 'yum.' The others I am indifferent about.

B
C
A

Option B just looks like a higher end brand name.

B
C
A

I liked B, it sounds Japanese and I trust the quality of that type of cooking tools and equipment

B
C
A

I would have to see the logo to really understand. But B has 'yum" in it so that made me think of food more. C is okay and A doesn't hit me at all

B
A
C

It sounds Japanese and high quality.

B
C
A

Yum sounds like it would make the food taste better. Sounds the most interesting.

B
A
C

I don't love any of them to be honest. They are all difficult to say. My last choice also sounds like a corn chip, that doesn't give me a good feeling about the product.

B
A
C

B and A seem Asian but I have no idea what either means so I ranked hem by gut feeling.

B
A
C

All of these names would give me no confidence at all. Yumkoi at least sounds vaguely Japanese, as does Koibii, but the former is easier to pronounce. Fritoo sounds like some low-class cooking gear inspired by Fritos.

B
A
C

Option B sounds the most like a real brand name to me and so I'd be the most confident in that choice. Option C sounds silly to me so I chose that last.

B
A
C

I like option B because it sounds Japanese and they good products. Option A is okay. Option C doesn't sounds like anything familiar so I trust it the least.

B
C
A

All of the options are a little different to me. They don't necessarily sound like the English language. I think Option B sounds the most like something that would be food related.

B
A
C

I rather prefer the option B cookware brand name because I like the foreign sound of this name and how yum is in the name suggesting the cookware makes tasty food. I chose option A second because I like the short sound of this name. I chose option C last because the long sound of this name is not very appealing and the name sounds too similar to a well known chip brand.

B
A
C

Option B actually sounds vaguely Asian and thus high quality.

B
A
C

I chose B solely because it had the word yum in it. With that, I found it to be more appealing.

B
A
C

I don't know. None of these instills a lot of confidence, to be honest. #B I associate with the word "yum" as a positive reaction to food. Koi is a pet fish? Then Fritoo sounds like Fritos to me.

B
A
C

Option B is the best as it contains the word yum in it.

B
C
A

Yumkoi literally has the word "yum" in it so it seems like the best option for cookware. Both of the other options are hard to say and don't seem relevant to the category.

B
A
C

Yumkoi is a cute name for a food based brand so I would opt to try out this option in choice B

B
C
A

Yumkoi sounds like it was made by a karate master or something I like that.

B
A
C

Yum is already a recognizable word in food and frito is already a brand

B
A
C

I like B, because of "Yum", and I would correlate that to cookware. Koibii actually sounds like it could be a cute line of cookware. Sometime more trendy. I don't like C, because it reminds me of the snack food Fritos.

B
C
A

I like option B because it feels the most professional and capable. Option C and A are alright but don't interest me as much!

B
A
C

C i think sounds too silly and close to fritos the chips. B i think is strong, memorable, and relatable. A i would have to know how its pronounced.

B
A
C

B sounds like a "food item name" so it's my first choice. A sounds Japanese and they have great knives so I'd trust that name also but it's not as compelling as B. C sounds like a cartoon character; I wouldn't look twice at it.

C
5 responses
C
A
B

Option C is the easiest to pronounce and one that is unique, which makes me trust it.

C
B
A

Fritoo sounds very nice and interesting to me.

C
A
B

C-This reminds me of fritos which is a snack I love, thats honestly the only reason i picked it first. choice A and B were both not a brand I would ever purchase from.

C
A
B

I chose option C first because I like the sound of it, it sounds to me more like frito- a deep fry. I'll definitely go with option C.

C
B
A

Fritoo is very uncommon, I think the name makes a good impression of the product

Showing 50/50 respondents

OptionRound 1
B1st

52.00%

26 votes
A2nd

38.00%

19 votes
C3rd

10.00%

5 votes

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users