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Which fitness/gym brand name do you prefer? What does it make you think and feel? Do you not prefer either?
Age range
Education level
Exercise frequency
Gender identity
Hobbies and interests
Options
Personal income range
Racial or ethnic identity
31 Responses to Option A
it gives me a sense of achievement since it's like victory for fitness.
I like this one because it makes me think of having a victory.
I choose A, Because I like the sound of the name it's good and attractive.
I like this better because it makes me feel confident and like I would achieve my goals. It sounds like victorious and I like winning. The other one doesn’t make much sense to me
I understand better the "Victorious" concept than the "Libertas" concept, so it sounds better to me.
Option A has "victor" in it, creates a sense of accomplishing a win.
I liked A because it sounded more strong, powerful and classy. I felt B was more awkward and sounded too similar to some unappealing words.
I prefer Victoris because it sounds like victorious and rolls off the tongue easy. Seems luxurious.
This gym brand name is more cognitively appealing and compelling.
I really don't like either name. They aren't memorable and don't really have unique meanings behind then that are easily seeable
Both aren't bad, but I can easily say I prefer Choice A. It makes me think of victory and strength, as in strength enough to take on challenges and not literal, physical strength since that's agiven. The point is that A makes me feel like this brand will help me achieve my goals and the things I want in life. B just doesn't have that same sort of impact.
I chose Option A as my top choice because I feel like this option is different enough to be memorable. I like that it plays off of the word "victory" which I think for me would make me have the sense of feeling accomplished after leaving from a workout.
I like this name because it makes me feel like a winner and strong. The name is very memorable and has an strong ring to it that sticks with you.
This just flows better and sounds more catchy to me
I like this bc it motivated me more and makes me think of being victorious. I want to be victorious in my fitness goals.
I think Option A sounds more interesting and unique.
i prefer this one over the other. im not a huge fan of it either, but it os better than choice b. i wouldnt want one in spanish. ... even though i am hispanic.
Since fitness is an uphill battle for most people, I like the choice with a name that sounds like the term "victory"
Victoris sounds like victory, and I feel like the concept of winning is good for fitness/gym brand. It calls to mind an athletic achievement.
I think Option A sounds better, but I'm not really a fan of either honestly.
I like that the word has "fitness" in it but victoris sounds weird to say and even weirder to spell. I like it better than option B because it sounds like I am going to conquer a workout but I think it would sound better as victorious instead of being spelled like this.
I slightly prefer A but don't really care for either.
I like option A much more because this makes me feel like some type of victory, whereas option B does not make any sense to me.
A, “victoris” reminds me of victory, which is a good word to associate with working out.
This makes me think of victory or winning something, it feel like triumph and I will win at life by going to this gym
I feel this name has to do with competition and victory, which goes well with the gym or fitness niche.
Option A, Victoris, sounds more stronger and inspiring than the other option. I do like option B since I think the latin spin on the words are cool regardless, but I like Option A the best.
I don't really get how either name makes sense for a fitness place but A sounds like more people would have an easy time pronouncing it.
This seems like more of an active verb and brand that makes me excited about getting fit and working out and becoming the best person I can be, it just rolls off the tounge and works better than some of the other options, it makes me feel like I am taking ownership over my physical fitness.
I prefer Option A because the word is close to victory and this would make me feel like I have achieved my fitness goals, it might even motivate me to work more on my fitness goals.
I prefer option A for the name of a fitness center because I feel like the two words flow together nicely. It sounds catchy and I could picture going to a place named that!
19 Responses to Option B
I think this one has a better ring to it, but both give me a feeling of freedom and strength.
I think that this name sounds more exciting and I like the way it sounds out loud.
I prefer Libertas because it makes me think of freedom. It feels like I can work out the way that I want.
Victoris just looks like someone misspelled Victoria. It just looks wrong. Libertas sounds like liberty so it sounds patriotic.
I liked that this option sounded really freeing since it emphasized liberty.
I am neutral about both of these but I think option B is more catchy. Neither make me feel or think anything. I think logos and marketing impact me more though. These seem like standard ok names but there's nothing that truly stands out about either one.
I like the name of this fitness center / place its memorable and unique all at the same time
option A sounds more like a typo or its incomplete thats why i prefer option B
Option B just feels more free and action-oriented which is perferred.
"Libertas Fitness" makes me think of being free and liberated. "Victoris Fitness" looks like "Victoria's Fitness" or "Victorian" fitness at first glance, which sounds odd and not very appealing.
I think most people will look at the word 'Victoris' and associate it with victory and success, which will drive people towards wanting to utilize their services.
I'm not particularly a fan of the pseudo-Latin usage in either choice but "Victoris" sounds VERY Roman Empire/Fascist whereas "Libertas" doesn't make that much sense as a name for a gym (I suppose you could be 'liberating' yourself through taking control of your health) it has a much more 'free and non-fascist' connotation.
I chose Option B because Libertas sounds like Liberty and it sounds stronger and Victoris. Victoris reminds me of the word clitoris so I don't think it sounds appropriate.
Victoris doesn't really roll off the tongue real well. Libertas does roll off the tongue quite well. The name Libertas feels professional in a sense.
I feel like they are both trying too hard but Libertas sounds better to me than Victoris
Libertas reminds me of the word liberty, which reminds me of freedom, and I just happen to like that better. "victoris" looks like the name victor or victoria
This sounds a lot like liberating which makes me think that this gym will make me feel free and stronger.
I prefer option B because it sounds more gender neutral, and would probably appeal to more people.
I like this name because it is more unique and makes me feel free when I am at this gym
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