{"app_id":"fyv2a0qw"}

Head-to-head

Poll complete
50 people answered in about 3 hours.
50 US-based respondentsPeople 25-34 years old $61-100k earnersFebruary 23, 2019Public
February 23, 2019Public

Q: Which headline for a home cooking-related service would make you want to learn more? Why?

Head-to-head poll

Statistically significant
2nd place
A option image
A
15 votes

30%
PickFu winner
B option image
B
35 votes

70%

AI Summary

We’re still gathering data. Your AI summary will be automatically generated after your poll completes, please check back in a few minutes.

Ask PickFu

Ask natural language questions about your poll to our custom AI engine. Don’t worry, it’s friendly.

Log in as poll owner to use Ask PickFu.
Response flags
0
Keywords
23
22
21
13


Gender identity
27
23
Age range
5
27
18
A
15 responses
A

A is a little more catchy.

A

I like the use of the word "Rad", "Cooking's Fun Again" doesnt flow well to me. "Make Cooking Fun Again" would flow better but I think people would draw a correlation to MAGA

A

I like Choice A because "rad" is a fun, lighthearted word. I think this company doesn't take itself too seriously and might actually make cooking fun.

A

At first blush, the term "Rad" feels slightly condescending. That said, I feel myself drawn to it despite myself. Option B is something I will forget as soon as I see it, it simply doesn't keep my attention and slips from the brain much to easily. Option A is something I will remember, even if it is not entirely in a positive way. Still, the more time spent dwelling on an image the more likely a person is to click it to seek more information.

A

I don't feel strongly between the two, but a lot of cooking isn't fun, no matter what you do, so I am less inclined to pick B. As a result I picked A.

A

I get a kick out of the retro wording in this option. It makes me giggle and think about the 80s. I would click on this one because of my amusement at the headline.

A

Rad sounds like more fun than plain old fun. I am more interested in something that much better than the ordinary.

A

Option A appeals more to me. "Make Cooking Rad" catches my interest because I find cooking to be tedious and boring. If I could make cooking fun then I may be interested in purchasing a subscription.

A

The first on suggest it wasn't fun once before

A

This headline sounds edgy and fun with cooking

A

A is better because it can be a pun on radishes

A

I first I didn't like Choice A but it has grown on me. Rad is a rad word and although it seems to be trying a bit too hard it does stand out and stick in your mind

A

That is a funny headline.

A

Cooking was never fun. i think they are looking for a different audience than me in B.

A

This one is more active...I am doing the making. Option B has passive language, which is less appealing. That said, I don't particularly like either.

B
35 responses
B

Fun is a long lasting term

B

I used to like cooking, but anymore I find I am stuck on what to cook and it becomes too time consuming. So, the title "cooking's FUN again" really appeals to me.

B

This selection is trying less and that's just fine as the other is reaching for too much

B

No one says rad anymore

B

Choice B sounds more fun and less kid like. Choice A sounds lame and from the 90s. Choice B gets my attention and makes the message clear.

B

I don't understand the phrase on Option A.

B

prefer this language best.

B

Option B has a clear message and draws your interest more.

B

easy to remember. for option A I initially red 'making cooking Bad', which may be an issue

B

I selected my answer because it seems more honest. It states its mission simply-make cooking fun. The other option tries to be too hip using slang language like the word "rad" just seems somewhat disingenuous.

B

I prefer the idea of cooking being fun instead of being "rad" because rad just sounds antiquated to me.

B

I would change it to "Cooking Is". Otherwise, A seems like you are trying too hard to use "lingo" but that word hasn't been popular for decades.

B

I picked B because A sounded really dumb. Rad sounds like someone trying too hard to copy 1980s speech.

B

I generally don't like cutesy language, and the "rad" in the other one just sounds like someone trying to be cool who really isn't. I'd instantly click away from it, so I chose the other one which is just normal, plain language.

B

The other slogan seems like it's trying too hard.

B

I think this one sounds more catchy than the other one. I don't think people use the word rad these days.

B

I would like to have fun cooking. Rad is a stupid term

B

I like the headline "Cooking's Fun Again" because many people do like cooking but will get bored of the same recipes. A home cooking-related service that can invigorate someone's love for cooking again would be great and making it "fun" rather than just "rad" sounds better.

B

As a professional adult, I would not use the word "rad", nor would I subscribe to a service that used the word "rad" in their tagline. I would never use the word rad to describe cooking. Choice A seems like something for a college student.

B

Making cooking rad just sounds stupid, that said I dont really like making cooking fun again either but it is better.

B

This name is something that can appeal to many age groups. The alternative is dated, and some people do not even know what "rad' means.

B

Option "A" is too hip. Cooking can be a chore so "FUN" is more appropriate.

B

At all i barely could read because the colors!! i just read because i put my laptop in a position to do...Ok about the text i guess option B sounds better because cooking isn't that fun to who does that every day for family. If you could make it fun should be nice.

B

I would 100% prefer choice B. The word "Rad" is cringe-worthy to me, even if it wasn't, this doesn't seem like an appropriate place to use that word. It seems a bit too try-hard in my opinion.

B

I can't stand the use of the word "Rad." It's too dated. And I want to know how cooking can be fun!

B

Rad is very specific to certain geographic areas or those growing up at a certain time.

B

I liked the idea that B presented, of making cooking fun again! Rad is a positive word but nothing something I typically use or say and it's not as clear to me what that means - does that mean more delicious? more interesting? The copy on choice B is very clear what Sharpness is delivering. Otherwisee, it looks like the two options are very similar. I will note that on both choices that I thought this was a cooking video / content site, not a knife site - that might be something to enhance as right now it's only clear from the top black bar and the tiny copy.

B

This looks more intelligent.

B

I would love to learn to cook, and make it fund at the same time.

B

Cooking's Fun Again resonates with me and points to the enjoyable experience. The "Rad" option sounds dated. I like the visuals on both options though.

B

Its catchy and fun

B

I did not like the wording in choice A. Choice B, on the other hand, has a title that makes students/consumers feel like they're being invited to learn or relearn a skill again

B

The slogan on "B" is a lot more attractive to me due to it having the word fun. I wish cooking classes would be fun, so that would be something to look forward to for me.

B

A feels like it's trying to be something it isn't.

B

The other one is too much from the 80s.

Subscribe to PickFu+ to unlock AI highlights on every poll.

Or, unlock AI features for this poll as a one-time $29 add-on.

AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users