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Ranked

Poll complete
50 people answered in 17 minutes.
50 US-based respondentsDecember 2, 2019Public
December 2, 2019Public

Q: Which name name appeals to you most for a beer ice pack brand?

Ranked poll

2nd place
Refreeze
A
14 votes

38%
3rd place
Koolaroo
B
11 votes

22%
PickFu winner
Swill Chill
C
25 votes

62%

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Response flags
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Keywords
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19
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17


Options
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Gender identity
33
16
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Age range
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19
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A
14 responses
A
B
C

Refreeze is easy to remember and easy to say. Name recognition is the best. The others while they are different and cute aren't as easy to remember.

A
B
C

I think my first choice is the most original. Choice is two is fairly catchy as well. I don't like my third choice much at all.

A
C
B

The name says it all. It's name is what the product does.

A
C
B

I really like option A. I think that "Refreeze" would be a big hit.

A
C
B

I picked the name i thought rolled off my tongue the easiest. I liked all the names. but felt my 1st choice was easiest to remember and flowed when spoken.

A
B
C

I like that the function of the ice pack is apparent by the name of my first choice. The second choice is cute. The third is a little tacky.

A
B
C

A is the best choice because the name says what it is. It makes the most sense of the three! I would pick A to be the best!

A
B
C

Refreeze sounds reusable, which indicates values. Koolaroo sounds fun to say. Swill Chills sounds like pig food.

A
B
C

None of these names are great, but Refreeze is the nicest of a bad bunch.

A
B
C

An ice pack need to be put in the freezer over and over again so Refreeze seems to be the most appropriate name. Koolaroo makes me think of Kool-aid and we are looking for a BEER ice pack. Swill Chill makes me think of Swiss Cheese and not so compatible with beer

A
B
C

refreeze sounds more geared towards keeping the beer cold

A
C
B

the first two are more memorable

A
C
B

I like A and C the most due to their ability to be remember off hand by consumer.

A
B
C

refreeze seems like a great name for a cooling product. koolaroo is a catchy name for the same type of product.. didn't care for the name swill chill

B
11 responses
B
C
A

Koolaroo seems like the most unique and memorable name. Refreeze is too generic of a word. So that's why my preference is in the order: B, C, A.

B
C
A

The first is the most memorable. The second is just OK and the 3rd is boring

B
C
A

Refreeze doesn't sound appealing because it's too plain and not creative.

B
A
C

koolaroo is a name that people will be able to remember and associate with the product. The other two choices could be used in lots of other products.

B
C
A

I like option B the best because it has the most unique name and a name I haven't heard before. I have heard of option A before.

B
A
C

Koolaroo sounds more relevant to a beer ice pack brand and it is more catchy.

B
A
C

Choice B is a great name, it is creative and memorable, the others not as much

B
A
C

B is a clever take on the word kangaroo. The animal is mostly represented by it's pouch, so a product that sounds like the animal is symbolic of comfort and protection. The product would infer the same attributes. A is second for its utilitarianism. It tells you what the product is for. C is last because it uses the word swill which has a negative connotation. Swill is the worst liquor available, not top shelf.

B
C
A

Choice B is easy to say and sounds like exactly what it is. Choice C is just not as easy to say. And Choice A is not something I want to do - Refreeze.

B
A
C

I THINK THAT KOOLAROO IS A CATCHING NAME

B
C
A

Option B is cool and unique, followed by Option C. Option A is too boring and plain.

C
25 responses
C
B
A

"Swill Chill" is fun and cute.

C
A
B

A sounds the best to me. I also think the rhyming would have the added benefit of it being easier to remember. Refreeze is good but too generic. I dont like B at all.

C
A
B

Swill chill has a pretty nice ring to it I think

C
B
A

Refreeze sounds like a chemical for your car or something. Swill Chill makes me think of a chilled beer and Koolaroo is an okay name, albeit a little weird.

C
B
A

I don't like refreezing beers so that was definitely last choice. The first one is most memorable to me.

C
B
A

Swill chill sounds hip and cool I like it's flow. It felt like it fit the millennial generation. Choice too is a cool name lol I love it. The choice a though that is more of a boring bland name.

C
B
A

Choice C stood out to me as more of a craft beer type brand, it felt like it was the best wording. My next favorite is Koolaroo because it is catchy!

C
A
B

Fun options and I really like C the best because I think it's the most clever.

C
B
A

I think the first two (c and b) are fun and entertaining. A is OK, but not particularly interesting.

C
B
A

Swill Chill is the most creative out of the trio and doesn't bring to mind a brand that already exists.

C
A
B

I like the name Swill Chill for my beer ice pack brand! The name is fun.I would next choose Refreeze, however I would use Koolaroo as an ice pack for my children's lunch box.

C
B
A

I really don't like any of these names, but at least C sounds like it's related to beer. A sounds too much like the beer is going to be frozen instead of chilled, which is why I picked B before it.

C
A
B

I Swill Chill the best since it refers to beer being cold. It is easy to identify with much more than the other two. In A, it can be anything and in B it sounds like keeping Kool-Aid cold.

C
A
B

Swill Chill is a fantastic name for a beer ice pack. It suggests ice cold temperature which is what we all want when drinking beer. The name makes the mouth water as it sounds tempting, icy and like it is the perfect product

C
B
A

Swill Chill is the only one that reminds me of beer. Koolaroo is cute and I can imagine many fun logos with that. Refreeze is super boring and should not be considered.

C
A
B

C-sounds invigorating and tempting. Something great in the warmer months.A-sounds like something that you can freeze multiple times and that is a plus, especially if you have kids who don't eat everything in one sitting. I am assuming this is about food.B-Sounds like something kid-related, like a popsicle.

C
A
B

These all sound weird. I asked my 47 year old husband and he screwed up his face and said all were weird. An Army soldier said these were useless to him. So, I chose swill chill as first because it was different but it sounded like someone took a drink and spit it back into the bottle. Yuck. Refreeze in option A was odd, you aren't freezing the beer nor do I you want frozen beer. And option b was just not pronouncable or something my 5 year old made up. I think these need work. You are targeting beer drinkers.

C
B
A

I tend to call beer "swill" a lot so this makes sense to me, plus it feels like that name is specifically for beer

C
B
A

I like the rhyming of Swill Chill, and it's a little tongue-in-cheek. The next option is okay, and I really didn't like that last option - it indicated you're refreezing the beer, which would skunk it and make it gross.

C
A
B

Option C was the most unique name. In addition, Option C had more of an adult sound, which tied to the demographics of who would want a beer ice pack. Option A wasn't very original, but I think it spoke to the potential. Option B was too kid sounding and I felt it had to be relegated to third choice.

C
B
A

Swill Chill sounds the least corny out of all of the options. The Koolaroo sounds like a children's toy and nothing that should be associated with beer. The refreeze sounds too much like Febreeze and I can only think of clearning products. The Swill Chill seems like the only thing that may actually be related to beer,

C
B
A

Swill Chill is catchy/Koolaroo reminds me of kangaroos not ice beer/and refreeze is just simply corny to me.

C
B
A

I laughed out loud reading C. That's the best endorsement I can give.

C
A
B

Swill Chill sounds like it would appeal most to people who like beer, like me. I picked refreeze as #2 because Koolaroo sounds like something you would use to keep your 3 year old's juice boxes cold.

C
A
B

I chose swiss chill as the number one because the name sounds the most relevant to the product. The name also flows the best and sounds very clean. Second I chose Refreeze because it sounds nice but it sounds too similar to another company. Doesn't sound very original. Lastly I chose Koolaroo because I didn't really understand the name or the meaning behind it.

Showing 50/50 respondents

OptionRound 1Round 2
C1st

50.00%

25 votes

62.00%

31 votes+6
A2nd

28.00%

14 votes

38.00%

19 votes+5
B3rd

22.00%

11 votes

Eliminated

11 votes reassigned

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users