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Head-to-head

Poll complete
50 people answered in 43 minutes.
50 US-based respondentsDaily nutritional supplement users Occasional nutritional supplement usersFebruary 19, 2022Public
February 19, 2022Public

Q: Which nutritional supplement brand name is better and why?

Head-to-head poll

Statistically significant
PickFu winner
Axiom Nutrition
A
35 votes

70%
2nd place
Raizen Wellness
B
15 votes

30%

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Response flags
0
Keywords
24
14
14
13


Gender identity
20
30
Racial or ethnic identity
3
4
4
38
1
Education level
1
5
10
21
13
Amazon Prime member
46
4
Nutritional supplement use
15
35
Age range
1
9
22
11
3
4
A
35 responses
A

axiom is easier to remember so it's the better choice

A

I like the sound of "Axiom" it sounds like you're trying to bring back something good.

A

the name sounds more dominant and powerful

A

I like the word nutrition better than wellness.

A

I chose A because it specifically references nutrition, which is nice for a brand to be obvious in what it entails, the other option is more vague, and I think 'wellness' is a little tarnished these days.

A

A sounds better to me in my head and spoken outloud

A

A is kind of bland, basic and doesn't excite me, BUT Option B is just strange. Raizen doesn't invoke images of health or wellness. I don't know what kind of supplements would be branded with this, but it does not sound positive, empowering, or healthful. So neither are great names, it's just that B is really bad.

A

I like option A because the name sounds like a brand that is trustworthy.

A

Axiom Nutrition sounds more confident and easy to remember, sounds like a supplement brand.

A

The name makes it sound more technolicagal advance. Plus I like the sound of the name.

A

I like axiom better. It has a better ring

A

I prefer Option A as my first choice. It has a much more melodious ring to it and seems both organic and earthy. The other Option has a "razor" connotation that sounds terrible.

A

I don't understand the first word with either one, by judging the other word that I do know, I prefer nutrition, matching your purpose.

A

I liked choice A since the name sounds very confident and strong which sounds the most appealing. Choice B sounds too fake and not as appealing to see.

A

For poor spellers, they might think that Raizen is Raisin. I don't like raisins personally.

A

I like that option A refers to nutrition, this makes me feel like this supplement is more legit.

A

I selected "Option A" because I feel that Axiom is a high quality supplement brand. I am not familiar with Raizen Wellness so I don't have the information needed to make an accurate comparison.

A

I prefer A because Axiom sounds more scientific and effective.

A

In the brand name Axiom Nutrition is easy to say also remember easily so I choose this option. In the younger generation like this most of this type of the brand name so this also one more reason for pick this option.

A

Axiom is memorable and strong. Raizen sounds like raisin, which is weird.

A

This one has a more professional sound to it, the word has a concrete meaning and its a bit tighter.

A

I like A more because I think that the name sounds more exciting and memorable. I just think A sounds much better than B overall.

A

This one sounds more scientific and is more memorable.

A

because there is nutrition name involve

A

Axiom sounds scientific so I would expect this product to be scientifically based and backed up by studies.

A

nutrition makes me think of wellness and healthiness

A

After carefully studying and comparing both proposed brand names for a nutritional supplement company displayed above, I selected Option A over Option B as my first preference and the one that I would definitey click on to learn more about before purchasing their products. I felt that AXIOM NUTRITION has a certain special "ring" to it that makes be curious about their products.

A

I prefer the name better. Nutrition sounds better for the body.

A

Axiom Nutrition sounds pretty futuristic and scientific.

A

Nutrition is the term I would prefer to hear.

A

I liked that this option sounded a bit more scientific and mathematical.

A

Honestly Axiom nutrition just rolls off the tongue better.

A

"Axoim" sounds classy and sophisticated, which is appealing for sure!

A

As a math teacher, axiom is a word not used enough and it makes me happy to see!

A

I prefer words that actually exist in the dictionary and are not made up brand names

B
15 responses
B

It sounds more like 'Rise' and gets me excited to try a supplement that increases wellness.

B

B is cute and funny.

B

I chose B because this brand name is easier to say and remember.

B

I liked the word wellness personally. It means healthy.

B

I think Wellness is a more positive health focused term.

B

B is more unique and memorable.

B

It sounds more uplifting. I can advance my health in the direction that I want it to.

B

Axiom is related to a given, common sense. I'd stick with Raizen if only because it sounds like you're raising customer's health.

B

I love this option more because it has the word wellness in the title making it more fitting.

B

I prefer the option B product brand name because it has a double meaning with the raisin food and raising wellness brand name.

B

Raizen Wellness. My name is kind of funny and it's pretty original so I would choose that

B

I like this option because it sounds like it is going to increase your wellness.

B

I like Option B because it's an exciting name. It attracts my attention and would be easy to remember.

B

I prefer option B because name sounds more powerful and inclusive talking about wellness overall, like it can accomplish much more.

B

I like the wellness name because that’s more how I think of my supplements. As contributing to my wellness.

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users