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Which of the following slogans makes you feel a stronger connection to the Brand ShowerMaxx? ShowerMaxx sells premium shower heads under a luxury spa series on Amazon.
Option C won this Ranked poll with a final tally of 56 votes after 4 rounds of votes counting.
In a Ranked poll, respondents rank every option in order of preference. For example, when you test 6 options, each respondent orders their choices from first to sixth place.
PickFu requires a majority to win a Ranked poll. A majority winner differs from a plurality winner. A majority winner earns over 50% of the votes, whereas a plurality winner earns the most votes, regardless of winning percentage.
If an option does not earn a majority of votes, PickFu eliminates the option with the lowest number of votes. The votes from the eliminated option are reassigned based on each respondent’s next choice. This process continues in rounds until a majority winner emerges.
Scores reflect the percentage of total votes an option receives during the vote counting and indicate the relative preference of the respondents. If there is no majority winner, look to the scores to see how the options fared relative to one another.
Option | Round 1 | Round 2 | Round 3 | Round 4 |
---|---|---|---|---|
C | 26% 26 votes | 29% 29 votes +3 | 39% 39 votes +10 | 56% 56 votes +17 |
A | 28% 28 votes | 28% 28 votes | 31% 31 votes +3 | 44% 44 votes +13 |
D | 24% 24 votes | 25% 25 votes +1 | 30% 30 votes +5 | Eliminated 30 votes reassigned |
E | 15% 15 votes | 18% 18 votes +3 | Eliminated 18 votes reassigned | |
B | 7% 7 votes | Eliminated 7 votes reassigned |
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28 Responses to Option A
I picked the ones that sound the most natural and things that appeal to milenials like myself. didn't try to sound to hip or too mature. just plain and normal, for normal people.
I liked choice A since the statement is simple and direct about what is being offered. I also liked how choice A is easy to remember and positive compared to choice D which sounds too negative.
A I like A the best because I love to go to the spa but I don't have a lot of time and its expensive. This is telling me that I can turn my own shower into my own private spa just by changing my shower head. It makes me feel like this shower head is better than the one that I have and it's worth me it to me to buy this one. Luxury makes me feel like I will be pampered and spoiled like a rich person. I also like how the other choices said that I could enjoy this shower head everyday. That reminds me that I can use this all the time even when I am busy and getting ready for work. It is very convenient for me and it doesn't take up any extra space in my house.
After carefully studying and comparing all five slogans for a shower head company displayed above, I selected Option A as my first preference and the one that I would definitely click on to learn more about before purchasing for myself. I felt that SHOWERMAXX: ELEVATE YOUR SHOWER INTO A LUXURY SPA as a slogan has a certain special "ring" to it that made me very curious about this product. Option D was my second choice followed by Option C, Option E and finally Option B with all five rankings based on my own personal opinion of the relative attractiveness of each slogan.
Makes your shower a luxury spa. Spa is the keyword that evokes a feeling of privledge and wealth. Upgrade shower upgrade life does not make sense. Deserve luxury in B/E seems too self-indulgent as does indulge in C
Being told that I am experiencing a luxury experience vs just some claims to obtain a luxury experience is a big plus!
Choice A was stating a transformation that would happen with this shower head while the rest of the B-E phrases sounded gimmicky, corny and unoriginal.
I connect most to A because I have little luxury in my life, and I work hard and earn what I have, not just deserve it. D is the last pick because I hate slogans like this, oversimplifying complex issues like how to improve your life.
Option a makes me as a buyer feel like an ordinary shower is being taken to a whole new amazing level because I am having my shower elevated to a spa quality,the brand name and phrase draws me in immediately
I like choice A because it sounds more enticing to upgrade a shower into a luxury spa. The other slogans are more generic and don't give the same feeling of purpose
Prefer Option A. Phrase that includes the word "elevate" subtly implies that the product is on a superior level, like a luxury spa. I'd rather not be told I need to "indulge" or that I "deserve" luxury.
Option A is my first choice because it gives me something I can do now to upgrade my shower into a luxury spa. Who doesn't want that? Option D is a close at second place because it empowers me to be able to upgrade both my shower and my life. Option E is third because yes, I deserve luxury everyday. Option C is okay, I just really don't resonate with the word indulge. Option B is my last choice because it's too cliche...everyone deserves luxury, by why be so obvious in the wording?
I hunk both A and D are appealing because they focus on upgrading and improving my shower and life. I like how C uses indulge and doesn’t make it sound like high end things are expected like B and E do.
Option "A": This slogan is appealing across all socio-economical demographics providing the reader a way to indulge themselves with a simple household modification.
I like a. Shows the level of upgrade.
makes me feel that it's going to be a good product and have a great shower compared to the other ones
I love the use of the words “elevate” and “luxury”. I feel it gives a classy edge to the product. It makes people want to indulge.
I perfer the slogans that do not state luxury is deserved, it sounds slightly condescending. I choose it. A and C are the best fit as it tells me what product I can choose to make my home better and richer.
A is the only one that does not talk about me. A shower head doesn't elevate my life but it can my shower. All the other options are really second.
The word luxury was the most captivating, and I feel like mentioning that the shower head will elevate your shower into a luxury spa gave a very stark visual. You can quickly imagine in your mind's eye what a luxury spa looks like, so it forms a fast idea of the product itself.
I like the idea that you can easily transform your shower into something better. Without seeing pictures. A and D make me want to learn more.
I chose option A because the slogan makes me think that the power to make this change is in my hands if I would simply upgrade. It makes me believe that this product is a step up from what I am using.
I like choice a. It seems personal and detailed. It seems like it would be customized just for me and would be my best chocie
I like the first one A because it makes me think of turning my own bathroom into a high quality spa.
I felt option A made me think I was getting a premium experience, while options B and E felt a bit too samey to me. Option C didn't really capture my attention, and option D sounded a bit patronizing.
I like A and D best because they double down on the fact that by buying this one shower head, I can make my whole shower experience more relaxing, lush and comfortable. A is my preferred, the phrasing is perfect because a great shower head really does elevate the whole shower, it makes me look forward to getting in the shower.
I really liked A in terms of focusing on elevating the shower and turning it into a spa. That really resonates and makes me think about the value the company is providing. D is similar, I like how it focuses on upgrading the shower. In terms of luxury I think it is implied that would be every day so I didn't like E or C as much. I also didn't like for B, E or C how they didn't note the shower aspect of the product.
I chose A because I like that you will feel like you are in a spa.
7 Responses to Option B
i connected most with option B because everyone deserves luxury. it's a great and captivating slogan
The choice A seems simple and an easily rememberable slogan. The slogans that mention luxury, but are not "over the top," seem the best. Elevating the shower to a luxury spa is also a visual slogan.
B is simple into the point. It’s simply says what you deserve. It tells me very succinctly what the product is all about.
B has the most messageE is the same as B but I prefer the shorter version. The word everyday is not needed.C is also good I like that it includes the word luxuryA includes the word luxury and elevate which I likeD uses the word upgrade twice which I don't like as much as the other options
Option B is the most appealing among the options. It presents the information in an easy to read way, but establishes that its a luxury product. It feels more comfortable, and trustworthy.
My favorite selection is the shortest and most concise slogan, and I like the sound of the two options that start with the word "Because"
Simple and ohhhh so true. Don't we all deserve luxury each day? We sure do!!!
26 Responses to Option C
I Like having the word indulge in the title. I also like the the idea of having luxury on a regular basis. The other two sound like things I've heard before and don't excite me much.
I like the word indulge, it appeals to the idea of giving yourself something, the luxury that you are going to afford yourself. I like the utilitarian statement of D, just upgrade your shower and your life will get better, its a good slogan. E is just kind of meh, and breaks up the flow with the "every day" at the end, I just don't like it.
Option C is my favorite because I like the idea of indulging in luxury every day. The slogan is catchy and to the point, as well as memorable. Option E is a close second because it states a very similar thing but it's not worded as well as Option C is. Option A is ranked last because it's too wordy, long, and awkward sounding in comparison to the first four options.
I like this one the best , I like how it lets me know what I will get when I take shower using ShowerMaxx. I like the way it makes me want to try it out for my self.
You are buying or “Induling” in luxury with this product. It’s a want and not a need.
I like C, it makes me think of just being able to get in the shower and relax at the end of every work day. Just being able to enjoy a great shower but more of a spa experience.
C is the most appealing for high end shower heads. It sounded the most professional. Using the word indulge made the difference for the title. A is second as elevating in the title sounded like upgrading to a luxury shower. B is third as it sounded like you were upgrading with a simple title. E was next as people would feel they deserve a spa like shower. D is is last as I don't a shower head as a life upgrade and wouldn't be my first pick for a title. C is the one I would prefer and the most likable.
I like that it emphasizes you can have luxury every day not just on special occasions It is important to take care of yourself on a regular basis and this would make that easy
I like Option C because it like something I would want to "work for" or achieve, or receive as a gift, maybe Christmas or birthday, the same for Option A. Unfortunately, for me anyway, Option B and E seem pompous as though I deserve.
I think seeing the "every day" part of C and E really connects with me because I'd use their products every day. I also prefer C over E because it's not about deserving anything but more about making an indulgent purchase.
Option C is enticing as it takes about an every day luxury. As in it's indulgent yet accessible. I appreciate it more than saying I deserve the luxury item, I feel that's a bit of a stretch. Yet, option C is still catching and draws me in to want to experience the luxury it promises.
C is the best option because it is simply a statement about the market segment of the product (luxury) and reminds that a shower is something you use every day so it's important to have something that's the best. A is pretty good, too, but the idea that changing a shower head makes your bath a spa is a bit of a stretch. If it said something like "For a spa-like experience" or something to that effect, it would be more believable. The other 3 are value judgments and sound disingenuous when you say that "you deserve it". That would be a turn-off for me. It would have the opposite effect of sounding like a product for people who feel entitled. Option D is just marketing speak.
I chose C. I like the idea of indulging in luxury everyday. I also picked E because it had a similar feel to choice C. I do like the slogan for D as well. I mean, who doesn't want to upgrade their life.
C seems to be the catchiest of the bunch
Indulging in luxury every day speaks to me. I deserve this. If I can have it by switching showerheads, that would be fantastic. I do not like the word Because in D and A.
I like option c the best. It really conveys being able to enjoy something luxurious whenever you want. I like option d next. A good shower will improve your life. I like option a next. It makes it sound like anyone can have a nice luxurious shower. I like options b and e the least. The slogans don’t really relate to me.
Option c with the word indulge puts me into a somewhat hedonistic frame of mind rather than utilitarian. It syrikes an emotional chord.
The word indulge makes me want to do what it takes to get this item because I deserve it
C is short but gets the point across easily, it's also easy to say and remember, this is NOT unimportant. A also is quite good, It's descriptive and evokes being pampered, which I also like. E though gives a similar message, just omitting the spa idea, which is for sure not as great as A. D is a sort of positive image, it plants an idea in your mind that the effort you might put in is high (upgrades are complex at times). B is too vague though.
I usually prefer the shorter, more to-the-point titles. My top choice reflects that. But I also like the way that my second choice describes the product
I like Options A and C almost equally. But for me the tie-breaker is that Option A does a better job of describing what the product does. Option C describes how the product will make you feel. I amost think those two should be used together somehow. After that, Options D, E and B because they all do good jobs of making the product sound appealing.
I like C the best because it gives makes me feel that I would be really enjoying my luxury item everyday. But it says “indulging” so it’s like you’re being treated to luxury daily. E, B, and A all mention luxury which I think is important here because it gives the idea of prestige and high quailty. D is my least favorite because it doesn’t give me the same sense if luxury or prestige like the other slogans do.
C spoke to me the strongest and made me feel the most connection. I like the luxury in everyday life, it makes this seem achievable. B-A are similar in this message but not as strong. D has the weakest tone and does not mention luxury.
Choices C and A are more declarative statements that make it seem like a guarantee of luxury. The word "because" is not as promising and is more suggestive. Choice D is too presumptuous in thinking it will change my life.
I was immediately drawn to Option C. It is short and to the point while also evoking an immediate feeling of pampering. I feel a connection right away and would click on that. I also like Option D a lot because of the "upgrade your shower" line. That is what I am doing when looking for a showerhead - upgrade not downgrade. The other 3 options just don't catch my attention or evoke the feelings that the other 2 do.
C - 1st choice - Simple and direct slogan - get the best everyday, doesn't get any better!! Uses action verbs.E - 2nd choice - Similar to "A", just not as good. No action verbs.D - 3rd choice - Uses action verbs, but is kinda passive. Also, didn't use luxury which has a special appeal to me.A - 4th choice - Kinda blasé - simplistic - more of a dream sequence than a real call to buy it...B - last choice - Don't like it. It is what a 2nd grader could come up with. No real call to action. No trigger to the emotions. Just yuck.
24 Responses to Option D
As a person that avoids buying products with the "Luxury" tagline, Option D works for me the best.Option C isn't bad with "Indulge" sticking out.Option E and B are very genericOption A sounds overreaching
I like the emphasis on improving your life because a great shower can really influence your day and make you in a more positive mood.
I chose Option D as #1 because it makes me want to know more - how does ShowerMaxx upgrade my shower, and how will that make my life better? Option A is similar, it makes me wonder how ShowerMaxx turns my shower into a luxury spa. Option C tells me buying ShowerMaxx will help me enjoy luxury. Options E & B were too vague and cliche, making me not want to look further into the product.
I think choice D connects the most as having a luxury showerhead is an upgrade and many people would feel that the slogan is more personable. Not so sure I like the other choices saying I "deserve" luxury, seems a little forced.
D is the best because it at least mentions shower quality.
Most of these slogans contained the phrase "deserve" which I found to be quite tacky. I chose Option D as my first option as it did not talk about "deserving" something and appeared more fact based in phrasing and less forceful in trying to influence. Option B and E were my least favorite and most unappealing slogans as it sounded too much like trying to pressure me into thinking those products were for me...which made me want to run the other direction to see other products.
Upgrade your life includes everything and how the shower will make you feel
D is great, E and B are too pretentious, A anc C are not memorable
D is memorable and makes me feel good about upgrading my shower
These words have so much meaningThey would hit home with everyoneThe goal in one's life is to always upgrade
I picked d as my favorite because it sounds more like something that everyone would want to do for themselves. Then I picked them in order that I thought I sounded the best.
I think linking the fact that the shower impacts your life is the best one for creating an elevated image.
I like option D because a simple thing like having a better shower everyday can make you feel so much better. When you feel better you accomplish more.
I'm not so much into luxury as I would be into upgrading my shower overall. The "upgrade" and "elevate" terms hold much deeper meaning for me.
D. this one, although a little bit copycat, (Seen this type of slogan before), is the best one. perhaps "level up" would be better than upgradeC. Not bad, I like that they use the word indulge which goes with the word "luxury"A. This one is alright, pretty standard but it's goodE. Ok now we're getting to the real standard ones here, "because you deserve" has been used so much in marketing, and it's so obvious that they are going for customer "deserving" someting... B. This one is even worse than E. Enough said.
I like D the most because it's simple and gives me the idea that if I upgrade my shower I'm going to really like it.
I think option D is the most powerful, it combines meaningful words but is also is simply stated but in a catchy way. I think it’s the one I remember the most out of all the options.
You want the slogan to be something relatively simple, and direct. You do not want to have to spend a lot of time reading. It just has to get to the point.
Both D & A were strong choices. D says the most about the product. If you use our product, your life will be better. This is a strong powerful statement which allows me to envision why I want to buy
I chose option D first because I strongly believe a good day starts with a good shower, invariably, a good shower a better life - that's my logic. Let's face it, you can't have a better life when you know you're not enjoying your bathroom life, lol. I'll go for option D over and again because I can relate to the slogan.
D is a strong slogan that easily pulls in the consumer. Good word choice!
I like them in this order. I usually like shortest amount of words in a slogan. But to be honest I think if i was looking for a shower head on amazon I am only looking at price and reviews. Not the slogan of the product
I liked D because it looks like the most memorable tagline. I can think about it and imagine what it would mean.
I like that D is telling me that I can turn my shower into a spa. I feel like A is similar to D. I like E because I do deserve luxury every day. I think that both B and C are weak.
15 Responses to Option E
I like option E, it feels like the brand is giving e a compliment and is offering me an experience I wouldn't otherwise have.
E. It has a very appealing ring to it. "Because you deserve luxury (comma-pause) every day. To have luxury everyday is swell, especially after a day at work. D. "Upgrade your shower" Most of us have an adequate shower head but nothing special. That caught my attention. A. "Elevate into a luxury Spa" That caught my attention too, how is that possible it causes me to wonder. C. Compared to my first choice of E it is very generic and pedestrian. B. This option does not appeal to me. I can see that on a cheap shampoo bottle.
I think it's important to highlight that your product provides that luxury experience every day. We can all have that luxury experience now and then in a hotel, but having it at our whim is the luxury in itself.
E, b, and c are the simplest, best sounding, and most to-the-point. They communicate the goals of the brand the best.
Option E hit the nail on the shower head, so to speak. Right away the slogan conjures up the image of luxury, as showers have the ability to take us away like Calgon baths used to back in the day. The descend in the rating of slogans is based on how luxurious they made me feel just by reading them.
I picked "ShowerMaxx: Because you deserve luxury, every day" first because, it's right, I do deserve it. We all deserve the little extras and things that make us happy. This wording feels empowering. I think the word "deserve" is the most important here because it's not just that I should want the product, I'm entitled to have it.I picked "ShowerMaxx. Indulge in luxury, every day" second because it's still telling me about luxury and that it's something I should have every day. It's less empowering than the first and the word "Indulge" might make me feel guilty or think that it's only something I'd buy if I had a lot of extra money laying around.I picked "ShowerMaxx: Because you deserve luxury" third because it's missing the "every day" which takes away a lot of the impact. The word "deserve" still helps quite a bit in saying that these are things I don't just need but have to have, but it loses so much punch by not pointing out that this is an item that would be used often/daily.I picked "ShowerMaxx: Elevate your shower into a Luxury Spa" fourth because it seems rather clinical. It's not as personal feeling and doesn't engage me about what I want or need. It does clearly describe the product, which is nice, but there's just not as much push to tell me why I would be interested in the product. I do really like the word "elevate" here because it goes beyond just improving the shower, it implies taking a shower to a whole new level.I picked "ShowerMaxx: Upgrade your shower, upgrade your life" last because it irritated me. A shower isn't going to fix my life so the tagline actually slightly offended me when I first read it. Also, it's far to direct and pushy feeling - instead of "you deserve this" it give off a feeling of "you must do this because we said so". Also, by saying it will "upgrade" someone's life, you're implying that their life isn't good enough now. It just really, really rubs me the wrong way.
I like Option E the most. The slogan is simple but impactful and has a easy charm. Option A is also quite nice and has a simplicity that's pleasing with a lovely tone. The remaining options are perfectly fine but not as eye catching and seem to be just a remix of the same words. The direct and straightforward approach seems the most effective and charming.
Option E is my first choice because it makes sense of a shower head and is short and easy to remember and associate with such a brand.
E makes me feel the connection stronger because it sounds like you care personally about me! I would explore this option further.
I really like the work luxury in E and B. E is even better, because it adds every day. C is ok, but less descriptive that E & B. I don't think the works Elevate and Upgrade in A & B convey they same level of quality or luxury as the others do. It seems like less premium brand.
I don't like choices a and d because you are not upgrading your shower just the shower head. I like option E the most because I like the fact I am getting luxury everyday. It makes me think taking a shower will better my morning which in turn betters my entire day. I also like optons C and B because it talks to me about luxury. I would like something that talks to me about how the shower head is a premium shower head.
A luxrious shower everyday sounds like a great way to start the day- e. I think if you start your day right with an upgraded shower it could upgrade your life- d. Kinda plain and too the point-c. A is only slightly better than b. Don't really care for those 2.
I chose option E because it communicates the idea of luxury but the "everyday" part communicates its for at home. I thought A sounded very awkward to say so I chose it last.
'Luxury' is the key word here - and I think E is the best expression of it. B is good but doesn't include 'every day', and C feels very indulgent. A takes it a bit too far, I think - no one really thinks they'll have a spa simply by replacing their shower head, and D seems too matter of fact. They're selling luxury, a bit of fantasy for your morning shower, and D is just plain and doesn't buy into that fantasy.
E & B are the same (I like the word deserve) but the "every day" is key so gets top spot. A, I like the idea of a luxury spa at home. C is fine but I still prefer the idea that I "deserve" over the idea that I am "indulging". D sounds a little hokey.
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