better selection to displey

i like phrase better

A flows well off the tongue.

I like the use of the word simple, it draws you in.

It sounds like it is speaking to me, i do idependant work and this calls to me

People like having help when they work independently.

It lets you know that it helps make work simple

The message is clearer. Empowering is vague.

Sounds more appealing

"Made Simple" speaks to me more than "Empowering"

It is catchy. It is relevant to the kind of work you are doing.

option A is more appealing

i like how its saying your work is independent but also simple. makes it seem very easy

relating here is the issue

Empowering to me would mean they are going to give me pep talks and networking or something like that. Choice A clearly sounded like business solutions for self employed people.

A is more approachable. Simplicity is key and the empowering line doesn't convey that idea at all.

easier to understand

It shows the concept of indepedent work

Image A is more attractive

The other tag sounds like too much jargon.

I want my work to be simple not empowered

Saying "independent work made simple" makes the website sound more useful. We're always looking for new ways to make our work more efficient and this phrase conveys that well. "Empowered/Empowering" has become an overused phrase.

i like the independence as I work best alone

people will want to work more

Simpler, less confusing title

This phrase makes more sense and implies that this app/site would make your job easier. If you are working independently you should already be "empowered" so to speak.

I chose A because it was more professional in its wording.

I think "Independent work made simple" clearly expresses the company's goal - to simplify a sole proprietor's business by taking care of back office functions allowing the business owner to focus on his customers. Also, I think this phrase just sounds better than "Empowering independent work". Empowering is a word I feel is overused, and I'm not sure one can empower work; empowering workers would make more sense.

I picked b because it makes it feel like the person is the one doing the work and the company is just helping

Empowering is always attractive

The title to B is more sensible and is more clear than A.

I like the word empowering it sounds more positive

I love the use of the work empowering

this firs better cause it means more of a guide for customers to do it themselves

the word empowering makes you feel stronger

be did not dumb down the idea, empowering is always a good word for motivation

I love the word empower, it makes me feel like the power is in my hands!

b sounds more attractive to me

I think both are good, and convey to the viewer that this is a beneficial service to them in their work, but I think it's better to feel empowered in your work than to think your work will be made simple.

I think empowering work is much more effective tagline.

This is easier to understand and not so wordy as the other

I chose option b because i like the word empowered they put on the title it fits better than the title on option a.

I like empowering better, has a better feel

simplifying something just doesn't tell enough. empowering is a much better word since it tells that they are giving something to independent workers

Sounds more appealing and powerful.

Best option in my opinion