Test marketing poll

 50 Respondents General Population 

The following test marketing poll was conducted online using PickFu.

PickFu collected 50 responses from the general population in 49 minutes.

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Poll results

Which logo is more appealing?

Audience:50 U.S.-based respondents
Option image
Option A14 respondents
Option image
Option B32 respondents
Option image
Option C4 respondents

Option B won this Ranked poll with a final tally of 32 votes after 1 round of vote counting.

See how these votes were counted.

14 Responses to Option A
1
ABC

A definitely looks the sleekest.

2
ACB

The design of logo in the option A is the best.

7
ABC

This logo is easy to read especially with swap and pair together. It really pops on the this black background.

14
ACB

My choice of "Option A" is clearly the logical one as I really like the simplicity of the white text against a black background. On top of that I really like the fonts especially the coming together of the middle letters from the "appa" and the connectivity of the middle of the word.

15
ABC

No doubt about it option a is very sexy. The white letter on top of the black canvas is proffesional, uniqe, and outstanding. Option a looks very sleek and stands out above the rest.

23
ACB

I really like the black background with the white lettering in A. I think it stands out a lot better with white lettering and the black background. I put C next because I think it’s good but I don’t see it standing out as much. I do the shelf test and something with a different color will stand out more to me with a darker backing. I will say I do like A and C and think they both look professional enough. I just believe C works better. I put B last because I don’t like the different colors. I like solid colors and mixing all of them in the wording makes it look less to me.

26
ABC

I chose option A first because I liked the simplicity of the background and how the colors were the same color and boldness. I thought that option B was the second best because the colorful letters made the logo really stand out and it seemed engaging. Option C was my last choice because I did not like that some of the letters had differing levels of boldness. The look did not feel professional, engaging, or classic.

27
ABC

It's better than just looking plain in my opinion so that's the one I would go as compared to the others

28
ABC

The logo of option A is more appealing and creative , the logo of option A is well designed and the logo of option A suits the brand very well

32
ABC

Creative and stands out

35
ABC

I feel that choice A looks most sophisticated because it's a cool black and white logo that is very unassuming but modern at the same time.

44
ABC

because I like it in black the best

47
ABC

I prefer A, with the simple and clean black and white treatment. The typography is cool, modern, and memorable.

49
ACB

black is very modern and futuristic, and the rainbow is just pandering

32 Responses to Option B
3
BAC

I LOVE the colors choices in this first one, it captures my attention and pops out, it is quite beautiful. I then chose the second one because it has the same font.

4
BCA

I like the color in B. Very attractive and something I want to know more about. A is just too dark. Can hardly read it.

5
BCA

I like the colorful logo in B, it makes it stand out. C has nice legible font so it's second. A is last because it looks the most dull of the 3.

6
BCA

I really like option b. The color gradient in the logo was very eye-catching. I think it's fun and modern.

8
BAC

The colorful logo stands out more than the black and white logos. It is more interesting to look at. option A is more unique than option C. There is nothing about option C that makes it stand out to be noticed or remembered.

9
BCA

I think the colors pop out at you and draw the eyes

10
BAC

I like cool colors and gradient.

11
BCA

I liked B the most because it felt fun and creative. I thought it was unique and would stand out. Next I chose C over A by default because I found A too difficult to read. The weaving that connects the a's and p's just didn't work well with the color scheme used in A, so I favored C.

13
BAC

The first one i picked stands out because of the beautiful colors. The next one i chose is bolder than the last logo.

16
BAC

B looks like a good quality logo.

17
BAC

the color makes the name look spot on

18
BAC

I love the colorplay between the letters in B. For A, I like how the letters kind of synergize. C is acceptable but kind of boring.

19
BAC

I like Option B the best because of the rainbow effect in the name. Swappair looks great in the different colored letter as it pops with the white background. Option A is my second choice because the white lettering stands out against the black background. Option C is my least favorite as it is very basic and run of the mill.

20
BAC

The colorful logo is much more attractive. It draws my attention and keeps it. It makes me want to learn more about your company or product!

22
BAC

Option B is visually more appealing because of the multiple colors but it would be harder to print. Option A has impact with the reverse type and is the second choice.

24
BCA

I prefer Option B due to the colors. It reminds me somewhat of a roller coaster. Second I would choose option C because it is simplistic and easy to read. I find Choice A difficult to read, visually it just doesn't work for me.

25
BAC

I really like how the connected curvy line between the two a's and across the p's looks. It is smoother in the black and white, but the color logo is just more eye-catching and appealing. I was drawn to it instantly and could see myself wanting to wear it even.

29
BAC

Option B is my first choice as it has a bit of color against the white background, and pops out. Option A, while dark, has crispness to it and you definitely notice it. Option C is dull and generic, nothing new or interesting.

30
BAC

I prefer option B because it's the most colorful and original. It attracts my attention the most. Option A is also fine beut rather dull in black and white.

33
BAC

The colorful ombre rainbow pattern is so cute!

34
BAC

B, I find the colors very pleasant and fun, they make me feel interested in the product.A, the colors contrast well, and the darker background feels easier on my eyes. I feel the company is modern and forward focused with the subtle detail in the font.C, the colors contrast well, and they stand out very strongly, the design seems slightly old.

37
BCA

I like the colors and I think it adds some measure of color to it. The books one though shows that it's too words because originally I thought that it was sawpp air not swap pair. Not sure what it means to me though.

38
BAC

My preference for B is because of the uniqueness of the logo, the logo really tell about the brand and give some nice impressions about the brand, also A Is a dope idea of logo for this brand and the design really look good for the brand, also C is a nice concept of logo but not really my choice of design for this brand.

39
BAC

I think the colors really make the logo standout. I also like the connectedness of the letters in B & A because it seems to fit better with the company name.

40
BAC

I love B! It pops off of the page. A is like B, but lacks the color inspiration. C is unmemorable.

41
BAC

B is unique, memorable, and colorful. A is cool, but lacks color. C is very boring.

42
BAC

I chose B overall not only because of the vibrant colors that were used throughout the logo but also because of the creative way the words are linked together.

43
BAC

B especially stands out the most. It is very colorful and fun. A is also great because of the design. C is just a little too plain.

45
BAC

I like B the most because it has the most bold and vivid look to it. A is also very good, though I slightly prefer a more colorful logo because it helps it stand out a lot

46
BCA

I Love B the most. It looks interesting with the combination of the color and design. it reminds me of a roller coaster or something fun and makes me want to know more about the company. Even though I like B's design, I like it's combination choice of color and design, but I like C next, rather than A the black and white version of it. I think C is great because its easier to read, more streamlined and to the point. Maybe you could color C the way you did B? Make a best of both worlds logo, with the easier to read streamlined font, yet the coloring of B. I like the coloring in B but the font in C, but I also like the font in B because it's loopy and fun, it's just harder to read fluidly.

48
BCA

I really like the rainbow but it's a bit hard to read. I think something in between the first and second would be perfect.

50
BCA

I chose b because I liked the colors and I chose C becauSe I like the Use of bold font. I didn’t care for the black background of A and the text was boring

4 Responses to Option C
12
CAB

This is simple and easy to read.

21
CBA

Option C is best here. It's easy to read and distinct. I like option B and the color but it's harder to read. Think that is the big difference between the logos here and option C is best because of that.

31
CBA

B IS SIMPLE, EASY TO UNDERSTAND AND READ, AND IS ELEGANT

36
CBA

For the sake of readability I think Option C is the best choice here. It ensures the word is still legible even if it doesn't look quite as fancy as Options B and A here.

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