Test marketing poll

50 Respondents General Population

This is a completed test marketing poll published on Sep 27, 2017.

The entrepreneur received 50 unbiased responses (votes & explanations) from the general population in about 44 minutes.

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Full Poll Results

Published Sep 27, 2017
Public

Which logo/name is more appealing? NegativeZero or Negative0

50 Respondents General Population

Option A

1fe0ee624db01563a1ced942982f0e1e94dbe8a7


25 votes
Option B

C8a9a7ab1b73cd76668431dcc86385d740bf5c8a


25 votes

Responses

Responses to Option A
1
I think this looks cooler.
2
I like the full name Better
3
Can read it better
4
More easily understood than the other logo option.
5
It's more clear to me this way that zero is part of the name and not just an extra logo at the end of the name.
6
I think the Zero has to be explicitly written out. Without recognition I think the company was just called Negative.
7
It's too hard to realize that the zero in Option B is an actual zero.
8
I wouldn't know that Negative0 is supposed to be said like negative zero
9
Just '0' at end seems odd
10
Negative 0 seems like it's missing something and it's not 100% obvious that it is a 0
11
It's hard to tell that the last character in B is a zero.
12
Some people might mistake Negative 0 for just 'Negative'
13
Oh my gosh that is hard on the eyes. Neither of these would be my first choice as it's very hard to even read what they say. I guess I chose this one because the word is spelled out so it's a tiny bit easier to read but both of these are not good. You need a different font.
14
I'd rather have the words spelt out.
15
Choice B seems more confusing when reading it.
16
It is more clear written out. I'm not sure that option B would always be recognized for meaning "Negative Zero"
17
Much more prefer this one because it's more unique and easier to know that the whole name has the word zero at the end, not just negative.
18
It looks better with two lines of text.
19
Seems more complete
20
the use of the large O makes the word "zero" pop out more
21
Looks more unique and nice
22
on the ball
23
I think with the inclusion of the word 'zero', it's much more obvious, at a quick glance, what the company's name is!
24
I think "A" is a lot easier to read and understand.
25
I kind of like the name negative zero but I'm not crazy about the font.
Responses to Option B
1
Easier to read for me
2
the other logo is too confusing
3
looks a little better
4
very hard to read option a, the word zero is almost not legible at first glance. The logo of the zero with line through it is very symbolic of no tolerance so very easy to understand.
5
Looks neater, cleaner
6
Looks concise. Love the "0" written with a diagonal line through it - looks classy.
7
I like this one because the word spelled out zero doesn't have a good look.
8
This one is more simple.
9
I like option B better. Option A is a little counter-intuitive and very confusing to understand. Option B is simple and easy to understand.
10
B because it looks better visually as a slogan on their products.
11
less visual information to process
12
Option B is easier to read. I found option A hard to read because of the two lines.
13
The "O" in A looks like a broken graphic that didn't load. B is much better for clarity.
14
It looks cleaner and sleeker. On option A, the white space to the left of the Zero is distracting and seems like something is missing. Option B seems balanced and professional.
15
Neither one is very appealing as it is very difficult to determine what some of the letters are. B is more appealing because it is short and, therefore, a little easier to comprehend. A also seems out of alignment.
16
Looks more stylish
17
The zero might be unnecessary.
18
Option A is what I would expect to see. I like the unique twist of logo B
19
while I won't know the full name with choice b, I think choice a is too wordy
20
The zero looks like it doesn't need to be there twice.
21
It's all on one line.
22
A is confusing
23
I am simply confused by "zer"
24
I chose B because on choice A it was hard to read/understand since the last 'o' in 'zero' was some kind of symbol.
25
One line, looks cleaner.

Demographics

Gender
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Gender for Option A
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Gender for Option B
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age for Option A
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Age for Option B
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income for Option A
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Income for Option B
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity for Option A
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Ethnicity for Option B
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education for Option A
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Education for Option B
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0

A

Votes by demographic segment

B


Gender
58%
Male (24)
41%
42%
Female (26)
57%

Age
-
3-17 (None)
-
54%
18-34 (31)
45%
50%
35-49 (12)
50%
28%
50-64 (7)
71%
-
65+ (None)
-

Income
81%
$0-30k (16)
18%
38%
$30-60k (18)
61%
28%
$60-100k (14)
71%
50%
$100k+ (2)
50%

Ethnicity
51%
White (35)
48%
33%
Black (3)
66%
66%
Asian (9)
33%
0%
Hispanic (2)
100%
0%
Other (1)
100%

Education
64%
High School (14)
35%
40%
College (30)
60%
66%
Grad School (6)
33%
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