50 Respondents General Population
This is a completed test marketing poll.
The entrepreneur received 50 unbiased responses (votes & explanations) from the general population in 44 minutes.
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50 RespondentsGeneral Population
|25 Responses to Option A|
I think this looks cooler.
I like the full name Better
Can read it better
More easily understood than the other logo option.
It's more clear to me this way that zero is part of the name and not just an extra logo at the end of the name.
I think the Zero has to be explicitly written out. Without recognition I think the company was just called Negative.
It's too hard to realize that the zero in Option B is an actual zero.
I wouldn't know that Negative0 is supposed to be said like negative zero
Just '0' at end seems odd
Negative 0 seems like it's missing something and it's not 100% obvious that it is a 0
It's hard to tell that the last character in B is a zero.
Some people might mistake Negative 0 for just 'Negative'
Oh my gosh that is hard on the eyes. Neither of these would be my first choice as it's very hard to even read what they say. I guess I chose this one because the word is spelled out so it's a tiny bit easier to read but both of these are not good. You need a different font.
I'd rather have the words spelt out.
Choice B seems more confusing when reading it.
It is more clear written out. I'm not sure that option B would always be recognized for meaning "Negative Zero"
Much more prefer this one because it's more unique and easier to know that the whole name has the word zero at the end, not just negative.
It looks better with two lines of text.
Seems more complete
the use of the large O makes the word "zero" pop out more
Looks more unique and nice
on the ball
I think with the inclusion of the word 'zero', it's much more obvious, at a quick glance, what the company's name is!
I think "A" is a lot easier to read and understand.
I kind of like the name negative zero but I'm not crazy about the font.
|25 Responses to Option B|
Easier to read for me
the other logo is too confusing
looks a little better
very hard to read option a, the word zero is almost not legible at first glance. The logo of the zero with line through it is very symbolic of no tolerance so very easy to understand.
Looks neater, cleaner
Looks concise. Love the "0" written with a diagonal line through it - looks classy.
I like this one because the word spelled out zero doesn't have a good look.
This one is more simple.
I like option B better. Option A is a little counter-intuitive and very confusing to understand. Option B is simple and easy to understand.
B because it looks better visually as a slogan on their products.
less visual information to process
Option B is easier to read. I found option A hard to read because of the two lines.
The "O" in A looks like a broken graphic that didn't load. B is much better for clarity.
It looks cleaner and sleeker. On option A, the white space to the left of the Zero is distracting and seems like something is missing. Option B seems balanced and professional.
Neither one is very appealing as it is very difficult to determine what some of the letters are. B is more appealing because it is short and, therefore, a little easier to comprehend. A also seems out of alignment.
Looks more stylish
The zero might be unnecessary.
Option A is what I would expect to see. I like the unique twist of logo B
while I won't know the full name with choice b, I think choice a is too wordy
The zero looks like it doesn't need to be there twice.
It's all on one line.
A is confusing
I am simply confused by "zer"
I chose B because on choice A it was hard to read/understand since the last 'o' in 'zero' was some kind of symbol.
One line, looks cleaner.