Test marketing poll

100 Respondents General Population

This is a completed test marketing poll published on Jan 13, 2015.

The entrepreneur received 100 unbiased responses (votes & explanations) from the general population in about 24 minutes.

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Which brand name is more appealing and memorable? This will be for a micro-lending/payday loan business targeting low income/underbanked consumers across the Caribbean Islands. The future goal will be to build a franchise for this business.

Option A

Islend Cash (a replaced with e in Island)


56/100 votes

Full Poll Results

Published Jan 13, 2015
Public

Which brand name is more appealing and memorable? This will be for a micro-lending/payday loan business targeting low income/underbanked consumers across the Caribbean Islands. The future goal will be to build a franchise for this business.

100 Respondents General Population

Option A

Islend Cash (a replaced with e in Island)


56 votes
Option B

Island Dollarz


44 votes

Responses

Responses to Option A
1
I like A because anything with z's intead of letter turns me off
2
sounds less sketchy.
3
it has clever word play
4
This one is better
5
I like that the purpose of the business is clear and that it doesn't seem as faux "hip" as ending in a "z" does.
6
I find Islend Cash to be clever and have a longer shelf-life over "Island Dollarz."
7
prefer the one with 'cash'
8
A includes a great play on words and tells you what the business is about. B is just cutesy with the z at the end.
9
they are both really bad
10
Not a fan of replacing S with Z so option A wins.
11
Dollarz is extremely unprofessional-- I would never trust a company with this spelling to do my banking. Islend Cash is clever, but does sort of look like they mistakenly misspelled Island.
12
I don't really like any of them but option A is better than B with "Island Dollarz" The 'Z' on dollars for a lending firm makes it sound unprofessional and like it is a scam or really high interest rate screwing people over.
13
Adding a "Z" to the end of a business name is just in bad taste, in my opinion. I feel like Islend cash is a nice play on the world island. Everybody enjoys a good pun.
14
I like the play on words with ISLEnd vs island.
15
I like working lend into island.
16
Honestly neither. Like A better than the dumb "z" at the end, but think the "e" looks weird as well.
17
I like that is has lend in the name.
18
it fits the company better
19
Other is trite.
20
I think the word CASH is better than DOLLARZ for a business like this...
21
I like this name lots better than B but even just calling it "Island Cash" would be ok and not make it look like it's for illiterate people. I get the wordplay in the title, but it's probably not necessary.
22
Very witty.
23
I like that it's play on words. The other option looks a bit juvenile
24
It doesn't have any glaring misspellings and is a good pun.
25
Option "B" sounds immature and makes the business sound less legitimate.
26
B looks and sounds tacky, while A is more clever and more memorable to me.
27
its catchy and way more appealing to me
28
It's wittier.
29
A looks like they can't spell
30
It is a nice play on words.
31
I don't really like either, but option A is more clever.
32
I would never use any service that replaces the letter "S" with a "Z" - it just seems childish and immature. It may be more memorable, but not in a good way
33
Dollarz sounds trashy, like a bail bondz company. A is clever.
34
the second one seems too hood
35
I think this stands out more and makes more sense. The other option looks tacky with "z".
36
Dollarz sounds unprofessional.
37
I chose option A because "dollarz" sounds tacky.
38
I like the play on words, "I lend"
39
Sounds less "ghetto" than Island Dollarz
40
I dont like names that end with the letter z instead of the letter s. It is corny.
41
option b seems more unprofessional, almost like they are trying to be "gangster"
42
Both of these are pretty terrible but A is better than B I guess.
43
Using the word "lend" in islend is clever and makes it clear that this is a lending business
44
I see what you did there... cute. Trendy. Memorable.
45
Companies should not use a Z to represent and S. It's cheap sounding and looking
46
They are both just horrible but B is offensive in its horribleness.
47
It's more creative.
48
Option B just sounds stupid. Maybe "I-Lend Cash" instead though?
49
Islend Cash is a more apt name for a payday/micro-lending loan business.
50
B sounds like it was written by a teenager, or someone trying to hard to sound like a teenager
51
Gives you an impression of a bank and a lending institution.
52
Option A doesn't sounds kind of childish or similar to internet lingo. Doesn't fit the name of a professional business
53
I think this is more unique.
54
Seems a bit less gimicky/sleazy than the one using a z at the end.
55
I like the lend/Island/I lend play on words in the title. The Island Dollarz choice is okay but it isn't real creative really, sounds like a name for a lottery ticket game.
56
The Z in dollars makes me think of a store that sells everything for $1
Responses to Option B
1
This name appeals to me more.
2
It sounds better.
3
The other one is kind of bad.
4
I don't like either but B is more reasonable.
5
I think at a glance option A is confusing. If someone didn't know what it was for they wouldn't understand.
6
Z's are always cool.
7
It's spelled correctly except for addition of z on dollar
8
I find it more acceptable to play on the spelling of "dollars" than I do "island".
9
Sounds better, looks better, sounds more inline with the demo they are looking for. I don't think people will get the lend in the islend cash one. I don't think that play on the word would get desired results they think it will.
10
Both seem bad, but A. is worse.
11
You should never misspell a word on purpose in a business title, I wouldn't trust you with my money. The Z isn't much better.
12
Option B is the better option because option A has grammar errors that make it appear to be a scam website. I would not even click on the link or add the app. Option B is better, as limited as it is.
13
Other one is more confusing
14
'Islend' is just too confusing.
15
Island Dollarz is much more memorable for me. I can remember dollarz with a Z instead of an S, but when I see Islend I find it confusing and either don't see it as a variant spelling of island or I would misspell it as island when looking it up online.
16
Replacing a with e is annoying and pointless. Adding a z emphasizes the word dollar and is catchier.
17
This one sounds the best because when you see the z in a name for dollarz it sounds like a lot more money is going to be made and it is very unique as well. Plus it has a an Island feel to it also, meaning you know it is not within the United States as well! It is extremely catchy and easy to remember also.
18
The other choice's spelling turns me off of the idea.
19
b, because it is actually spelled right.
20
the're both awful but at least i can pronounce option b
21
Islend is horrible
22
Option B sounds much better when you say it and I think the spelling is less confusing and would give a better image to potential consumers. I think Option B also would instill a better sense of trustworthiness in the product itself, which would be key for this type of product. Option B would be my choice if I were looking for this type of business.
23
I like the name Dollarz because dollars to me is more appealing than Cash. Dollarz gives a value.
24
It sounds better
25
It's more memorable.
26
Can I choose neither. Adding a Z is just... dumb. Replacing the a with an e is confusing.
27
I think both are quite bad, but Dollarz is slightly less bad.
28
do not like either
29
I like the playful use of the letter z on the end of dollarz. But to be honest I am not a fan of either choice since they come across as unprofessional with their misspellings.
30
Communicates the business's function better.
31
has that island sound
32
doesn't sound as corny
33
It was easier to read
34
Island Dollarz is the better choice because it seems more intentional. Islend Cash just looks like a misspelling, which doesn't really instill a lot of confidence in the project.
35
Regarding Option A, I did not understand the reasoning behind replacing the a in island with an e at first. It took me too long to realize that the world would be pronounced "I lend." At first glance, the word looked like "is lend" to me, which, obviously, wouldn't make any sense. I therefore went with Option B because it was clearer to me.
36
Much shorter and easier to remember.
37
Islend just sounds....ignorant. Is the business being run by the "I can has...." cats?
38
Those are both terrible but if I had to choose it would be Island Dollarz because at least that misspelling makes some sense to me.
39
EASIER NAME
40
Option A's use of an e is not clever enough and looked like a simple typo upon first glance. Option B is catchy.
41
Islend is confusing. if you need to explain it, it isn't good
42
Islend seems like a whole other word compared to island and doesn't portray carribean islands. Island Dollarz sounds memorable right away
43
The misspelling of dollars is dumb, yet memorable.
44
I don't like words that look misspelled too me

Demographics

Gender
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Gender for Option A
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Gender for Option B
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age for Option A
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Age for Option B
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income for Option A
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Income for Option B
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity for Option A
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Ethnicity for Option B
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education for Option A
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Education for Option B
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0

A

Votes by demographic segment

B


Gender
55%
Male (61)
44%
56%
Female (39)
43%

Age
100%
3-17 (1)
0%
60%
18-34 (55)
40%
58%
35-49 (31)
41%
30%
50-64 (13)
69%
-
65+ (None)
-

Income
62%
$0-30k (40)
37%
43%
$30-60k (32)
56%
65%
$60-100k (20)
35%
50%
$100k+ (8)
50%

Ethnicity
53%
White (83)
46%
75%
Black (4)
25%
57%
Asian (7)
42%
80%
Hispanic (5)
20%
100%
Other (1)
0%

Education
69%
High School (13)
30%
60%
College (75)
40%
16%
Grad School (12)
83%
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