Test marketing poll

50 Respondents General Population

This is a completed test marketing poll published on May 15, 2017.

The customer received 50 unbiased responses (votes & explanations) from the general population in about 26 minutes.

Using PickFu, customers are able to uncover actionable data from a diverse set of respondents for as little as $20.

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Which logo is more appealing?

Option B

47e483100ec3fcd5c95e6873e637c88f6ccdd1e7


45/50 votes

Full Poll Results

Published May 15, 2017
Public

Which logo is more appealing?

50 Respondents General Population

Option A

45ec92765ea864ac25661d778e43e251760f0ce3


5 votes
Option B

47e483100ec3fcd5c95e6873e637c88f6ccdd1e7


45 votes

Responses

Responses to Option A
1
Looks clean and simple.
2
Like its look best
3
Option A looks more modern, current, and classy. It fits in well with current trends.
4
I chose option A because I feel that it looks cleaner and I am usually more for a minimalistic approach to logos. I also like the picture more on option A than B because I think it looks better when the compass rose is by itself rather than text or other miscellaneous things within it.
5
Choice A is neater than choice B. Choice B felt overwhelming.
Responses to Option B
1
It is brighter and more fun
2
Better overall design.
3
I prefer the look of this logo. It's clean and appealing.
4
This logo has a handmade feel.
5
It being circular makes it more eyecatching plus the yellow pops with the black lettering.
6
I like the colors better.
7
I chose B because it is more unique looking and doesn't look like a boring "rich people" kind of thing. This logo looks more fun.
8
B looks easier to read, bright, and more authentic.
9
I like the colors more.
10
I like the nostalgic look of option B
11
looks more like a seal, and color helps
12
Brighter colors are more appealing.
13
colorful , pops more, i wouldnt notice the other one
14
This one is way better
15
Yellow is more eye-catching
16
This one is more appealing
17
A is far too simplistic and easy to overlook.
18
I like the classic look of Option A but Option B looks more definitive of the two. Option B does a great job combining both text and logo, and includes the founder year as well. The yellow in Option B helps the logo stand over the white logo as white seems to be used much more widely than yellow does in standard logo designs.
19
Logo B is much funner and more visually appealling
20
Having a date in helpful.
21
I like the colors better.
22
The bright colors and large size of icon B make it much more stimulating.
23
B - because it looks like a shield/badge - Option A is too plain.
24
I prefer B because the design is more colorful and more eye appealing.
25
looks more creative and colorful
26
Choice B is way more festive and fun.
27
It's large, has color and caught my attention first with the writing be in the middle of the design.
28
B without a doubt. The visual appeal is superior
29
More colorful and more information
30
The yellow one is much better!
31
It looks more fun and authentic
32
Looks more "active," less clinical
33
color stands out more
34
I think option B looks more professionally designed. Choice A looks like something a high school student put together.
35
It looks more interesting look. The other option looks very generic.
36
It's bold and easy to read.
37
looks more professional
38
It seems more modern and unique. The graphic is more appealing than the wording.
39
Option B is eye catching and reminds me of a stamp.
40
B had a better color scheme and gave more info
41
I like how this one incorporates the established date inside the logo.
42
More personallity in the design, more appealing
43
Option B stands out much more than option A and captures attention much faster and is more aesthetically pleasing.
44
its not the logo
45
More colorful, would be better for appealing to a more casual/touristy audience.

Demographics

Gender
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Gender for Option A
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Gender for Option B
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age for Option A
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Age for Option B
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income for Option A
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Income for Option B
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity for Option A
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Ethnicity for Option B
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education for Option A
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Education for Option B
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0

A

Votes by demographic segment

B


Gender
8%
Male (23)
91%
11%
Female (27)
88%

Age
-
3-17 (None)
-
13%
18-34 (30)
86%
6%
35-49 (15)
93%
0%
50-64 (5)
100%
-
65+ (None)
-

Income
20%
$0-30k (10)
80%
9%
$30-60k (22)
90%
7%
$60-100k (13)
92%
0%
$100k+ (5)
100%

Ethnicity
10%
White (37)
89%
0%
Black (2)
100%
0%
Asian (7)
100%
0%
Hispanic (3)
100%
100%
Other (1)
0%

Education
0%
High School (1)
100%
12%
College (39)
87%
0%
Grad School (10)
100%
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