Test marketing poll

50 Respondents General Population

This is a completed test marketing poll published on Aug 6, 2017.

The customer received 50 unbiased responses (votes & explanations) from the general population in about 39 minutes.

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Which logo is more appealing? This will be used for a fictional detective agency and will need to go on physical letterhead, business cards, signs, etc.

Option B

14ad5dec70a13015a65488378832fd98d6dbe993


35/50 votes

Full Poll Results

Published Aug 6, 2017
Public

Which logo is more appealing? This will be used for a fictional detective agency and will need to go on physical letterhead, business cards, signs, etc.

50 Respondents General Population

Option A

76ebe7753962a52e590906c39bbc9c824848af90


15 votes
Option B

14ad5dec70a13015a65488378832fd98d6dbe993


35 votes

Responses

Responses to Option A
1
I'm not sure. I wanted to go for B but there was something about A that kept drawing me to it. I think i like the orange and how its different than most posters/flyers.
2
i like the design a lot better it looks more up to date
3
it is more crisp
4
I like this one because the shadow man can be any man with a hat on posing as a detective and I like the colors.
5
I prefer the less realistic looking detective if this is to be used as a logo. B looks more appropriate for a book cover.
6
I like the side profile, and the colors and general artwork in this one best.
7
Prefer the silhouette.
8
Looks slightly less cheesy,but quite frankly, I don't like either of them.
9
The yellow catches my eye and it is a better overall looking design very smooth.
10
Hard choice, they are both very good. I went for A because it has no red. It's a detective agency, not a hitman agency, right?
11
This one seems more modern, although I like the colors of the other one better.
12
This looks more cohesively designed. The other kind of looks like clip art.
13
I really like the fingerprint shadow, it's a nice "touch".
14
I think they both look great, I just like this one just a little bit more. Honestly can't go wrong with either one really.
15
text and image to together
Responses to Option B
1
I like this choice better. It's more appealing.
2
it's easier to get
3
I like the stylishness of B. It looks classy and mysterious.
4
I like the black, white and red and I also like the guy.
5
Like the color
6
B has a more mysterious look to it compared to A
7
Both look pretty dope
8
I really like htem both.
9
This logo is more modern.
10
Looks much better.
11
I like the black and red better.
12
It keep your eye centered, with A there's too much extra 'white space.'
13
This one is more original I think.
14
this photo is more nostalgic to the text
15
Reminds me of detective Dick Tracy and therefore resonates the theme better.
16
i like both but this one a little better
17
Looks more retro in design
18
B looks more interesting to me.
19
I think this design is more modern.
20
It portrays more suspense and mystery.
21
I prefer this color scheme.
22
Option B is more appealing graphically.
23
B is more clear about being for a detective agency. A is kind of vague.
24
This one will probably look better on paper.
25
It's easier to tell that it's a detective in the logo and the words stand out.
26
I like both but think B is a little better because it looks like the buildings are a little warped in A
27
This one is more visually appealing and creative with color that pops.
28
B looks more natural and believable. The other choice looks painful and uncomfortable.
29
This is more mysterious and I like seeing part of his face and the background looks really nice.
30
This logo looks more classic and is ideal for the subject matter.
31
B looks like a more premium/expensive logo than A
32
Design is more attractive.
33
it is kind of mysterious and fun
34
The other option is difficult to read.
35
It's brighter and bolder, and I think it would look good in more formats.

Demographics

Gender
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Gender for Option A
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Gender for Option B
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age for Option A
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Age for Option B
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income for Option A
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Income for Option B
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity for Option A
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Ethnicity for Option B
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education for Option A
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Education for Option B
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0

A

Votes by demographic segment

B


Gender
31%
Male (22)
68%
28%
Female (28)
71%

Age
-
3-17 (None)
-
24%
18-34 (25)
76%
31%
35-49 (16)
68%
50%
50-64 (8)
50%
0%
65+ (1)
100%

Income
26%
$0-30k (19)
73%
20%
$30-60k (15)
80%
30%
$60-100k (10)
70%
66%
$100k+ (6)
33%

Ethnicity
30%
White (42)
69%
33%
Black (3)
66%
0%
Asian (3)
100%
50%
Hispanic (2)
50%
-
Other (None)
-

Education
50%
High School (8)
50%
27%
College (36)
72%
16%
Grad School (6)
83%
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