Test marketing poll

50 Respondents General Population

This is a completed test marketing poll published on Jan 21, 2017.

The customer received 50 unbiased responses (votes & explanations) from the general population in about 21 minutes.

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Which Mozilla logo do you prefer?

Option B

5d466a95e331f542aea7ac356b148552f3a7e075


41/50 votes

Full Poll Results

Published Jan 21, 2017
Public

Which Mozilla logo do you prefer?

50 Respondents General Population

Option A

55c9b67a59395e6ff6e9326f3588ee413bc8f6aa


9 votes
Option B

5d466a95e331f542aea7ac356b148552f3a7e075


41 votes

Responses

Responses to Option A
1
The second one is more interesting to look at.
2
I like the :// so people can Identify it as a tech company.
3
more compact; easier to read; more graphically pleasing
4
brings the notion of a URL into the logo. very cool
5
that one is much cooler looking
6
It looks more modern and I like that it uses the colon slashes for letters.
7
Options looks more creative to me, because it actually uses part of a internet address
8
In hindsight it's B. But, after taking a closer look the more original one is A because it is unique and original. The way it is spelled just grabs my attention more.
9
Option A is slightly less legible but it's cute and clever.
Responses to Option B
1
"b" says mozilla - not sure what "a" says
2
It looks cleaner. The colors are more appealing to the eye.
3
Straightforward and bold is the way to go.
4
much better looking in my opinion.
5
Option B is much clearer and easier to read
6
Option A doesn't even make sense.
7
A just seems like it's trying to hard to be techy and wouldn't be understood by most people.
8
This is cleaner and more professional.
9
hard to read the other one
10
I would go with A but I don't like the italicized lls. This is why I go with B. It's easier to look at. It's simpler and in this case simple works.
11
I think it looks better.
12
I prefer the red font and I don't like the : in the other
13
Option B is more simple, while A is distracting with the punctuation.
14
If I didn't know of mozilla, I would not even know what option A said.
15
option A appears too broken up, it also reminds me of a spam site, somewhere I would not be inclined to go. B is straight forward and easy to understand.
16
I like the idea of option A, but it looks just a little too busy, I prefer option B.
17
I like Option B better because I think it is easier to read and more simple.
18
Graphically, it's a better design. I also prefer the white on black, to the red on white.
19
I like the coloring of A, but prefer how b is written. It took me a moment to realize it was a :// not an odd I
20
I like the clean-cut look of the font....
21
I think olption A would confuse some people.
22
left logo is trying to be too cute. right logo is a name we're all familiar with.
23
the other one is quite annoying and doesn't make any sense to me
24
I hate this new design. stick with the old one. The new one is trying too hard
25
option A is a little hard to read
26
B pops more, while A looks bland.
27
Think the other one is trying to hard to be unique... too much going on though I do like the individual elements to be honest.
28
I understand the intent of the one I didn't select, but it's just going to result in confusion.
29
it's not as insiderish and geeky
30
I cannot actually read choice A. It looks like Moz: lla. Makes no sense.
31
B -the red is much more powerful than black and white
32
it just looks cleaner .... more appealing to my personal eye.
33
this logo is more familiar to me and the color stands out more
34
Looks more modern, less "geeky", broader appeal to more people
35
You can see all of the letters better, the second one has part of one letter missing and not everyone is keen on that.
36
I choose b because it is more appealing, it grabs my attention more than a
37
B is simpler and easy to read. A does look like it says mozilla but not everyone will be able to understand it. With the : it seems like :// not a happy brand.
38
Just stands out. Great color and easier to read.
39
I like the black and white better on option A but the font is awful so I prefer option B which has a cleaner looking font.
40
Color and font works better.
41
its cuter than the other

Demographics

Gender
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Gender for Option A
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Gender for Option B
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age for Option A
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Age for Option B
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income for Option A
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Income for Option B
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity for Option A
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Ethnicity for Option B
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education for Option A
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Education for Option B
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0

A

Votes by demographic segment

B


Gender
13%
Male (22)
86%
21%
Female (28)
78%

Age
-
3-17 (None)
-
25%
18-34 (16)
75%
23%
35-49 (13)
76%
5%
50-64 (19)
94%
50%
65+ (2)
50%

Income
18%
$0-30k (22)
81%
28%
$30-60k (14)
71%
0%
$60-100k (7)
100%
14%
$100k+ (7)
85%

Ethnicity
12%
White (40)
87%
50%
Black (2)
50%
25%
Asian (4)
75%
50%
Hispanic (4)
50%
-
Other (None)
-

Education
9%
High School (11)
90%
21%
College (33)
78%
16%
Grad School (6)
83%
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