> ## Documentation Index
> Fetch the complete documentation index at: https://www.pickfu.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# App Store icon test

> Test App Store icon variations head-to-head with real iOS users and learn which design wins downloads, taps, and first impressions.

Find out what app icon is more likely to win users.

<Frame caption="A real app store icon test poll — the question and options respondents saw.">
  <img src="https://mintcdn.com/pickfu/nrohUWUaawyBgKuI/images/use-cases/app-store-icon-test.png?fit=max&auto=format&n=nrohUWUaawyBgKuI&q=85&s=1e696c209c65556b14bf7608a995428d" alt="App Store icon test example poll" width="1800" height="835" data-path="images/use-cases/app-store-icon-test.png" />
</Frame>

[See the full interactive result →](https://www.pickfu.com/results/uqBPzv4TYr-app-store-icon-test)

## When to use

Built for app developers. Reach for it when your options are ready and you want a fast, real-audience read before you commit.

## The test at a glance

| Setting   | Value                                                                                                                                                                           |
| --------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Poll type | Head-to-head                                                                                                                                                                    |
| Question  | "Which app store icon would make you most likely to download and play this mobile game, and why?"                                                                               |
| Options   | 2 images                                                                                                                                                                        |
| Audience  | 100 mobile gamers                                                                                                                                                               |
| Reporting | Gender identity, Age range, Mobile gaming frequency, Favorite mobile game genres, App store spending habits, Cryptocurrency investments, Mobile device, Tablet device, PC gamer |

## Run it

<Tabs>
  <Tab title="One-click">
    [Use this template →](https://app.pickfu.com/ask/template/app-store-icon-test?regular=true)
  </Tab>

  <Tab title="AI · MCP">
    ```text theme={null}
    Create a PickFu head-to-head poll titled "App Store icon test".
    Question: "Which app store icon would make you most likely to download and play this mobile game, and why?"
    Setup: Head-To-Head poll. Respondents will see both icons in a random order, choose which they prefer, and tell you why they made that choice.
    Audience: 100 respondents, targeting Age Range - Select, Gender - Select, Favorite mobile game genre - Select; report by Gender identity, Age range, Mobile gaming frequency.
    Publish it, then summarize the result when responses arrive.
    Tools: save_survey, publish_survey, get_survey_responses.
    ```
  </Tab>

  <Tab title="CLI">
    ```bash theme={null}
    # Create + publish with the PickFu CLI — see /integrations/cli
    pickfu survey create --type head_to_head --question "Which app store icon would make you most likely to download and play this mobile game, and why?" --sample-size 100
    ```
  </Tab>

  <Tab title="API">
    ```bash theme={null}
    # POST /v1/surveys — see /api-reference/surveys
    curl -X POST https://api.pickfu.com/v1/surveys \
      -H "Authorization: Bearer $PICKFU_API_KEY" -H "Content-Type: application/json" \
      -d '{"questions":[{"type":"head_to_head","prompt":"Which app store icon would make you most likely to download and play this mobile game, and why?"}],"sampleSize":100}'
    ```
  </Tab>

  <Tab title="URL parameters">
    ```
    https://app.pickfu.com/ask/survey?q1-type=head_to_head&q1-prompt=Which+app+store+icon+would+make+you+most+likely+to+download+and+play+this+mobile+game%2C+and+why%3F&sample_size=100
    ```
  </Tab>
</Tabs>

## Customize

* **Audience** — swap or add [targeting traits](/docs/guides/url-parameters#targeting-and-settings) (e.g. `amznpr` for Amazon Prime shoppers).
* **Sample size** — `15` for a fast read, `100` (default), `100`+ for higher confidence.
* **Country** — add `country=US` (or CA, GB, DE, …) to target a locale.