Product image split test

50 Respondents General Population

This is a completed product image split test.

The ecommerce sellers received 50 unbiased responses (votes & explanations) from the general population in about 19 minutes.

Using PickFu, ecommerce sellers are able to uncover actionable data from a diverse set of respondents for as little as $1 per response.

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Poll Results

 Jul 12, 2018
 Public
Question

Which image do you prefer?

50 RespondentsGeneral Population

Option A


Score: 92
46 votes
Option B


Score: 8
4 votes

Responses 
Showing 50/50 responses

46 Responses to Option A
1
this one looks presentable
2
a is more appealing to me
3
It shows how the product can be used
4
I think it shows how the produce works. The other one does not.
5
In this picture, you can actually tell what the item is and how you would use it.
6
i like that A shows what it is for and sizing with the parts on it.
7
In option A you see the utility - really not sure what 'B' is besides the fact that it as the word 'tools' on it.
8
I prefer to see the product in use. It helps with the decision making process.
9
This image actually shows what's inside the bag. It could prevent false expectations from what's believed to be inside the bag.
10
this image is far more visually appealing than the other
11
I like that A shows the tools in it.
12
I would actually like to see a combination. I like the way option B is sitting but it should have tools in it.
13
This shows the size proportionate to the product therefore making the product more appealing and visually conceptual.
14
With the items on it I can get a better idea of how big the item actually is.
15
A is clear about what the product does.
16
I like how it shows me how the tools attach.
17
Definitely more clear what the purpose of the product is
18
I like to see what is in it.
19
A shows what the function of the product is.
20
A shows the function of the product.
21
I like A because the different screws and drill heads in the picture give it more context
22
I can actually see that the item is used to store tools and tool parts.
23
I understand the function more.
24
I like seeing some of the items that are part of the product. It makes it feel more substantial and valuable than just seeing the case.
25
It shows the tools.
26
Gives a much better example of what the purpose of the band is. You can tell its meant to be worn on the wrist
27
More apparent what use is
28
it shows the use and how beneficial the product is
29
Although A is at an odd angle, I prefer it because it shows the tools in it and the relative size, etc.
30
Choice A is more visual and gives a better impression on how to use the product.
31
While both are accurate portrayals of the product, providing different assets, I believe choice A is slightly better since it shows 'hidden' compartments not readily visible in the other choice. Even better would be a combination of the two choices - open with the additional compartments shown.
32
Picture A shows the product in a way that helps you understand what it does
33
i like that you can see what tools it can hold
34
I prefer A because it still looks neat and sleek, but you can tell what it is. In B it isn't clear what it is from the picture.
35
I like A because it gives me a better idea of what the product can be used for and how convenient it would be!
36
Option A better depicts the product and how it can be used.
37
I prefer option A because it gives a better idea of what the product is and what it does.
38
I prefer a, showing the details better
39
I like that Choice A shows that the item is magnetic- it gives users more information about the product by just looking at the image.
40
A shows how it can be used better, which lets me know what the product is and why I would want to purchase it
41
It's flat and easy to carry around.
42
It shows more details for the buyer.
43
it is more appealing
44
A is more informative because it shows how things can be stored in the device. I assume from the picture that it is magnetic.
45
I voted for option A as Option B is very ambiguous. I didn't know what it was. Option A indicates that it is something related to tooling.
46
A would make people feel it is useful.
4 Responses to Option B
1
The angle is much more visually appealing
2
choice b indicates nothing other than the case whereas choice a show there is a product there
3
This one is a bit difficult. I prefer option B because the item in the picture is upright. It is easier to see the item and the brand name. However, option A demonstrates some of the functionality of the item. But overall, option B would urge me to take a closer look at the product.
4
With no description of the product, I prefer choice B. Choice A is misleading and I wonder if the accessories are also included.

Demographics

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