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Head-to-head

Poll complete
100 people answered in 24 minutes.
100 US-based respondentsSeptember 10, 2014Public
September 10, 2014Public

Q: For this free-to-play 3D action/military game, which email template design would make you more inclined to install and play?

Head-to-head poll

PickFu winner
A option image
A
59 votes

59%
2nd place
B option image
B
41 votes

41%

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Response flags
0
A
59 responses
A

black is better

A

I like the color scheme

A

better contrast

A

The gold and black make the game look more exciting and makes me feel the graphics will be good.

A

It looks more intense with the black background.

A

Option A looks super cool

A

I thought the overall picture was better

A

the black background stands out more and catches the eye quicker

A

The darker color is more eye-catching

A

The black theme somehow looks less generic.

A

Option A, option B is too likely to just blend in with my email.

A

The black background makes it look more awesomely fun and draws attention to the free gold

A

The color, Font and pictures jump out more in A Then B. The pictures are sharper.

A

Seems more contemporary.

A

I like how the icons stand out on a black background

A

The black background makes the graphics pop more and catch my eye easier.

A

It's easier on the eyes to read and looks more appealing.

A

I like the darker background.

A

The dark background is better

A

i like the dark look

A

I like the black background. the gold pops out at you more.

A

I like black background color in ads

A

The black background brings out the pictures in option a

A

Personally I like option A better because the black color in the attachment gives more depth to the overall look.

A

dark background

A

The all black stands out better as opposed to the half tan, half white one

A

I like the dark background better - it makes the graphics pop out more.

A

I like the black background better

A

I think the black background is most striking.

A

BLACK SEEMS MORE DRAMATIC, EYE-CATCHING

A

Looks like its part of a bigger webpage and I'd be more likely to explore areas of the site

A

The black background makes it stand out better.

A

The black background makes the pictures stick out more. They look more exciting.

A

the lighter background was more appealing

A

I prefer black

A

dark looks better than white

A

Black background POPS more. White blends in with my background and is easily ignored.

A

I think this one is easier to read on a black background.

A

Option A stands out more

A

The black makes the action pictures stand out.

A

The black is better.

A

I prefer the dark background.

A

I like the black background so much better. Much easier to read and the words pop much more.

A

Option A's graphics are more detailed, and that is important to me when playing online games. I would install and play A.

A

The darker one draws me to an action game.

A

None more black.

A

Looks like more action

A

It's more eye-catching with the dark background, I would be more likely to pay attention to it.

A

Still looks better

A

It's a better colour scheme

A

It's easier to see; the images are brighter and more clear cut.

A

the black background stands out more to me

A

Prefer black, looks cleaner.

A

The black background is easier on the eyes.

A

Less drastic.

A

I like the black backdrop

A

I think that the black looks better than the messy background.

B
41 responses
B

It's a cleaner look.

B

I like the lighter background color so the picture stands out more

B

I like the sandy gradient - looks very nice.

B

Prefer the light background.

B

The white background looks more attractive because of the way it gradually fades into it. The black background could work if there was a fade and not an immediate jump. In my opinion of course.

B

I like the lighter background better, it's easier to see the screenshots.

B

Option A with the black background looks too much like the spam and virus advertisements I've seen.

B

i prefer this one the background is lighter and easier to see and view

B

The black background color looks better and makes it pop out

B

The black background overshadows the graphics and the text is a little hard to read.

B

The green background seems more war like.

B

with basically the same information B is more more appealing to the eye and easier to red.

B

Easier to read.

B

i think my choice stands out more

B

Option B is easier to see and read than the dark colored background

B

The black is too dark, it makes you feel like it's not exciting enough.

B

The color draws you down the page as it lightens. You move through the separate frames better and have less eye strain due to the lesser contrast

B

the black background drowns out some of the attractions

B

better graphics, even in background, makes it feel like a better game

B

The top in middle blend well. The bottom part with the gold looks tacky though.

B

It's easier to read and looks very light and refreshing rather than dark and dreary.

B

i like B because it has a nice mellow background

B

I like the background color better

B

better color scheme overall

B

Looks a little more gritty than the black background. Reminds me more of military action.

B

The black background in Choice A is too overbearing in comparison.

B

The color gives it a more military theme.

B

option a looks too much like a normal ad which is easy to tune out.

B

I like the camo-colored background more.

B

The lighter background is more appealing than the black one.

B

The white template seemed to attract my eyes quicker.

B

background to dark on option a doesent stand out

B

Think it looks better in white.

B

It was easier to see/read.

B

I think the lighter colors work better as it makes the ad pop more.

B

The background makes the actual content "pop"a bit more.

B

Just looks a little better.

B

color scheme is more consistent

B

camo looks better

B

White = more open and inviting. I think of dark for fantasy games.

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users