Frequently Asked Questions

General

What is PickFu?
PickFu is a preference testing service for your creative options. You present choices, such as a proposed book cover, mobile app icon, or block of copy, and our audience helps you choose the best one and tells you why they think so.
What makes you better than those other polling services?
  1. Insight: Our patent-pending polling service provides you both answers and analysis. See all the explanations behind each choice, as well as demographic breakdowns of preference. You're bound to find an answer to your problem, as well as new angles to approach it.
  2. Speed: You get results in minutes and hours, not days or weeks.
  3. Simplicity: It takes less than one minute to ask a poll. Results are easy to understand and actionable.
  4. Savings: Go ahead and compare. We deliver insights that others can't offer at one-tenth of the price.
Why ask a poll?
Because it's always good to get a second (or third, or fiftieth) opinion for your important decisions, especially because the opinions PickFu provides are unbiased. It helps get you out of your echo chamber, and arms you with quantifiable reinforcement of the best choice.
Who can ask a poll?
Anyone can ask a poll and discover interesting results. Many of our customers are small businesses, new startup ventures, self-publishing authors, and internet and mobile gaming companies.
How much does it cost?
Polls cost 10 credits. Our most basic credit package starts at just $20 to get responses and explanations from 50 different people. We also offer subscription plans.

Polls

Why must I poll choices? Can’t I just test one concept?
We require at least two options so that our respondents can express a preference for one over another, rather than an isolated opinion without context. Keeping it preferential makes choosing simpler for the respondents and the results more straightforward for you. You can set one answer as your control/baseline and the other as your experimental option, and run an A/B test for each of your options.
What kind of results do I get?

Each set of results includes the following:

  • Answer tally: Stats on how many people (and what percentage) chose each option.
  • Answer comments: Each respondent explains why she chose what she did. These comments are often remarkably insightful. Many customers say it’s the most useful part of our service.
  • Demographic info: Demographic data about those who answered your poll, including gender, age, race, income, and educational level - displayed on pretty charts and broken down by each answer.
Can I target specific demographics to respond to my poll?
Yes! You can target the following demographics: Gender, Age, Income, Ethnicity, Education, Relationship Status, Number of Kids, Smoker, Diet, Home Ownership, Community Type, Political Affiliation, Mobile Device, Literary Preference, Books Read Per Month, Play Mobile Games, and Religious Affiliation.
What does it mean when it says my poll is "Private"?
Private polls are not listed in our public directory and do not have public commenting enabled. Respondents will see the poll to answer it, but the only people who will be able to see the poll's final results are those that you share the URL with.
What kind of content can I test? Text? Images? Video?

You can test text, images or even video. Just make sure all your options are the same type of content.

Text

Type your text directly into each option textbox. The maximum length for your text is 1000 characters. HTML or rich formatting is not allowed. If you need to test a particular style of text, use an image.

Images
  • Click on the camera icon in the option text box. That will open your browser's file prompt to select an image to upload.
  • Click on your image file (either on your desktop or from your computer's file browser). Hold down the click and drag the image over the text box for the option. When you see the text box glow, release the click to drop the file.

In both cases, the image should start uploading right away.

Links

If you place a single URL into the option textbox, it will be clickable for the respondents. For example, if you'd like to show something on an external website.

Video

Similar to a link, just place the link to your video into the text box. If it's a YouTube or Vimeo video we will auto-embed the video so respondents can view the video without clicking off the website.

How do I download the results?
If you're a subscriber or have paid for the download option, go to your poll page and click on the "Download" link on the top of the page. You'll get a CSV (comma-separated value) spreadsheet that you can open in any spreadsheet application (such as MS Excel and Google Sheets). With these raw results, you can run your own analysis.
Can I add more responses to an existing poll?
Yes! If you need more insight on an existing poll, look for the "Get More Responses" link at the top of your poll. There is a 5 credit poll extension fee each time you add more responses.

Respondents

Who answers my polls?
We have a broad set of US-based respondents that are paid to answer your poll questions. We use a variety of safeguards to ensure that the workers who participate in your polls answer them honestly and seriously.
What are the demographics of the respondents?
Our respondents are representative of broad US demographics. You can view the demographics of our workers here.
Do the respondents see my results?
No. The respondents see a different page than the one you see, and there is no identifying information on it -- they only see the question and answer options. The only way they would see the results is if it's a public poll, it’s posted in our public gallery, but even then, they are not able to change their given answer.

Account

What's a credit?
Credits are used to purchase polls on PickFu. You can purchase credits through one-time transactions as needed, or through one of our subscription plans.
Do credits expire?
Credits expire 1 year from the purchase date. We'll use your oldest credits first and send you email reminders when they get close to expiration.
Can I get a receipt?
Whenever a credit card charge is made, you will be emailed a receipt. A PDF invoice is attached should your company need one. If you'd like to update your contact information on the invoice, go to your account page and look for the "Update Password, Billing, Email" link.
Is my payment information secure?
Yes! We use the industry standard encryption protocol (SSL) to safeguard all of your personal information. Our payment processor, Stripe, is PCI-compliant and your credit card information is sent directly to them.

Powered by Stripe
How do I cancel my subscription?
You can cancel your subscription at anytime. Go to the "My Account" page and there will be a "Cancel Subscription" link in the right-hand "Current Plan" section.

Quality

How can I trust the results?
While any individual opinion might be biased, there's accuracy (and insight) in numbers. And because our workers are not affiliated with your brand or cause, you'll get fresh eyes and truly unbiased answers to your polls.
Is this a scientific poll/perfectly random sampling of the general public?
No - carrying out a perfectly representative poll would cost thousands of dollars and take much more time to complete. PickFu offers quick opinions and insights from an unbiased group with similar demographics as the general population for a tiny fraction of the cost.
What if I'm unhappy with the quality of the results?
Satisfaction-guaranteed-gold We stand behind our service 100%. If you are unsatisfied with the value of our service, we'll gladly refund your purchase or give you credit for future polls.
My poll ended in a tie. What now?
Sometimes ties occur, and there are several ways to interpret a tied result. It might mean the audience saw little discernible difference between the options presented. Or it might mean that equal-sized segments showed a strong preference for their choice. But a tie is information that in itself can be valuable. Here are several real-world examples of tied PickFu polls. Because ties are valid poll results, PickFu does not offer refunds in the event of ties.
Are the options shown to responders in random order?
Yes, we randomize the order of the options. However, we keep the labeling consistent (i.e., ”A” or "B"). This means that while the order of options will change (sometimes Option B will be presented before Option A), Option B will be called Option B in both instances. Here's an example poll to demonstrate.

Contact us

Have a question that's not here? Send us feedback or look for us on the live chat!

Loading