Test marketing poll

50 Respondents Grad School

This is a completed test marketing poll published on Apr 14, 2017.

The customer received 50 unbiased responses (votes & explanations) from a targeted (Grad School) responder pool in about about 15 hours.

Using PickFu, customers are able to uncover actionable data from a diverse set of respondents for as little as $20.

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Which book title is more appealing?

Option B

4f66c6e543cbef070b10d291e8745e0fc5976900


32/50 votes

Full Poll Results

Published Apr 14, 2017
Public

Which book title is more appealing?

50 Respondents Grad School

Option A

F9cf1a08579b62fa2c31bbb4267eea31a56f2ea9


18 votes
Option B

4f66c6e543cbef070b10d291e8745e0fc5976900


32 votes

Responses

Responses to Option A
1
A is much cleaner without the other graphics in the background.
2
It doesn't have the multiple projector boards on it. The projector boards on B look ugly and confusing.
3
the screens on the B cover are too distracting. it's way too ironic to have B as "science presentation with impact"
4
I like how the intent of the book is at the beginning of the page.
5
A is cleaner and sharper than B. However, should it be Cause and Effect? Or is the "an" a symbol?
6
the other one is too busy
7
Better graphics clearer message
8
I prefer the simplicity. I don't like the map patterns in B.
9
B is too busy - the extra graphics don't add anything, and just take away from the overall appearance.
10
Looks better because it's not so busy
11
I like the main title near the bottom, with fewer small icons - cover A looks more effective.
12
It seems to be less cluttered to me.
13
I like seeing the author in A and the solid background. The multiple maps in B take away from the meaning, makes it seem more simple.
14
I like the separation of the title and subtitle. I also like how option A is cleaner because it doesn't have the little screens pasted all over which is distracting.
15
I don't like covers that are too busy, and the other option looks lazy with cheap clip art.
16
It's cleaner. It's simpler. Not as noisy.
17
B has way way way too much stuff going on.BTW - this is TWO questions, not a 1-question survey.
18
the other cover is too busy
Responses to Option B
1
two subtitles are more obviosuly connected
2
I like the background phots on this one
3
The visuals are more appealing and draw me to look closer at the cover.
4
better flow from title to sub
5
A is too plain.
6
c looks to plain and B sticks out with the graphics.
7
Seeing a descriptor for the book before the title like in A is a little jarring and confusing.
8
The titles are the same but I like B better as a bookcover
9
Choice B just has more of a viceral appeal. I don't like the backwards diagonal of Choice A - If it went from top left to bottom right, would be more effective.
10
I like the main title above the subtitle better.
11
I love B so much more, its much more pleasuring to the eye as well as catching to your eye...
12
Choice A is too spread out.
13
A is just too barren and plain of a cover.
14
More balanced and stylish
15
The positioning is more appealing. That said, I thought both had a typo (missing d in "and").
16
I think it makes more sense to show the main title at the top, where it will be read first, and then the subtitle lower down, to be read afterwards.
17
I like that cause an effect is higher on the book as opposed to others.
18
Option B is by far the more attractive cover. The centered book title with the subtitle below it is not only visually appealing , but logical as well. The title looks more proffesional and symmetrical in the center and the subtitle is easily readable below. The background images provide a more visually appealing cover compared to the teal only cover. The asymmetrical design of option A is unappealing and illogical.
19
I just found it to be more eye catching and visually interesting. It also let me know what it was about without reading anything.
20
I like the title font
21
The title is higher up on the page so I notice it faster. It also has extra design features with those squares.
22
Although choice B looks more typical and might not stand out, I didn't like how it took me a little time on option A to figure out if the title was on the top or on the bottom.
23
It feels busier, looks more like a design than the plain choice A.
24
I prefer B because of the images/art and how it is displayed. A is nice but a little too plain.
25
the title is centered and the subtitle is below it
26
I love maps and therefore like the world map pictures on the book.
27
I think it's more visually pleasing to have the title on the center of the cover. The other one isn't as pleasant.
28
I prefer the weighting of the title in option B. There seems to be no contextual meaning for it being at the bottom.
29
Much easier to read & digest
30
The title is is more central, not at the bottom.
31
I like the added screen graphic and the layout overall looks better. its easier to read and understand.
32
B is more attention grabbing

Demographics

Gender
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Gender for Option A
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Gender for Option B
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age for Option A
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Age for Option B
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income for Option A
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Income for Option B
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity for Option A
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Ethnicity for Option B
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education for Option A
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Education for Option B
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0

A

Votes by demographic segment

B


Gender
29%
Male (27)
70%
43%
Female (23)
56%

Age
-
3-17 (None)
-
34%
18-34 (26)
65%
36%
35-49 (19)
63%
40%
50-64 (5)
60%
-
65+ (None)
-

Income
20%
$0-30k (5)
80%
40%
$30-60k (22)
59%
45%
$60-100k (11)
54%
25%
$100k+ (12)
75%

Ethnicity
34%
White (41)
65%
-
Black (None)
-
60%
Asian (5)
40%
0%
Hispanic (2)
100%
50%
Other (2)
50%

Education
-
High School (None)
-
-
College (None)
-
36%
Grad School (50)
64%
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