Test marketing poll

50 Respondents Female

This is a completed test marketing poll published on Apr 21, 2017.

The customer received 50 unbiased responses (votes & explanations) from a targeted (Female) responder pool in about about 1 hour.

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Which certificate of completion for eye lash extension course do you like better?

Option B

5a871a5a0e0e73d1057c823be9ec1bb2e9b4143b


31/50 votes

Full Poll Results

Published Apr 21, 2017
Public

Which certificate of completion for eye lash extension course do you like better?

50 Respondents Female

Option A

5ee33f70a19d5d0c396ecdf91c58b61f919c8c5b


19 votes
Option B

5a871a5a0e0e73d1057c823be9ec1bb2e9b4143b


31 votes

Responses

Responses to Option A
1
Gives me a better ideal of what to expect.
2
It looks more dramatic and emphasizes the eyelashes more
3
I like the detail in Option A more than Option b.
4
i chose a because the artwork on the certificate has to do with what the course that the completion is from. you'd want something that shows off eyelashes not bright colors.
5
Shows full lashes more.
6
B is too artsy and doesn't really showcase eyelashes like A does. A is much more bold too.
7
Shows eyelash extensions more clearly.
8
The lashes are a focal point of the ad.
9
This one emphasizes the eyes.
10
The eyelashes are more visible.
11
It's more focused on eyelashes
12
It shows the lashes!
13
I think it's more appropriate to focus on an image with more visible eye lashes.
14
I absolutely Love the Colors on Choice A. I really like the coloring of the lips, not too shiny. I like the darker grey back border as well.
15
I think Option A is more unique and unlike anything I have seen of this nature before. I think people would appreciate the uniqueness of the certificate. I also think Option A focuses more and has better imagery for eyelashes, which is the context of the certificate. I think Option A fits better with what it stands for. I think Option A would be better suited and enjoyed more by people.
16
I really like the artwork on B better, but I think A is more appropriate for an eyelash extension certificate as the picture shows long eyelashes.
17
For an eyelash extension course, I would like a certificate that shows eyelashes prominently.
18
It looks exotic. I like that better.
19
B is super gorgeous but A is focusing on the eyelashes and it just makes sense because of that course.
Responses to Option B
1
I love this one
2
the graphic is too distracting in A
3
doesn't look slutty
4
This painting looks really good!
5
I like the fact her eyes are open and you can see more of her expressive face this way.
6
While A seems more focused on eyelashes, I chose B, because I prefer the art on that one overall.
7
The picture is more realistic and life like
8
It's prettier and more delicate.
9
I think the art piece is better on this one.
10
The face looks more delicate and tasteful. I think the one on the right should be more delicate as well. it has a lot of makeup.
11
B has a much more attractive look, in my opinion. It has the look and feel of something to do with beauty and cosmetics.Option A looks like it could be a Certificate of Completion in porn techniques, honestly.
12
a looks like they have way too much makeup on
13
I like the certificate in Option B better because it looks more life like and attractive.
14
I like the smaller looking graphic on this one.
15
This design is best and looks the nicest.
16
The other one doesn't look like very good makeup.
17
Option A looks pretty weird with her mouth open that wide. It doesn't really look like a natural pose. Option B is softer and prettier.
18
Lashes in A aren't attractive
19
The coloring is cleaner and lighter compared to A. I like the watercolor feel that it has.
20
It looks more professional.
21
The face is much more natural and normal, especially the mouth.
22
I think the art on B is more sophisticated and beautiful.
23
option b is much better - i don't like the drawing on option A at all.
24
I prefer option B because the image is more pretty. Option A has longer lashes, but it looks a little trashy. Why is her mouth open? I don't really understand the image. But B is very pretty and more classy looking.
25
A looks like an advertisement in the back of a seedy magazine.
26
B for sure. A is like being hit over the head with a sledgehammer. Also, in A the shadowing under the nostrils looks like post-nasal drip. Unappealing!
27
The "sexy face" in option A looks grotesque, and the grey background is too dark.
28
A looks creepy like a blow up doll
29
I like B a ton! - To me it screams so much more "artisic" and it catches my eye.
30
looks more professional art
31
The mouth on the other one is very distracting. Though I can see how it shows eyelashes better. Maybe a combination of the two would work, but as is I like this one much better.

Demographics

Gender
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Gender for Option A
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Gender for Option B
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age for Option A
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Age for Option B
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income for Option A
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Income for Option B
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity for Option A
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Ethnicity for Option B
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education for Option A
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Education for Option B
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0

A

Votes by demographic segment

B


Gender
-
Male (None)
-
38%
Female (50)
62%

Age
-
3-17 (None)
-
35%
18-34 (20)
65%
31%
35-49 (19)
68%
55%
50-64 (9)
44%
50%
65+ (2)
50%

Income
12%
$0-30k (16)
87%
47%
$30-60k (23)
52%
71%
$60-100k (7)
28%
25%
$100k+ (4)
75%

Ethnicity
35%
White (45)
64%
100%
Black (2)
0%
50%
Asian (2)
50%
0%
Hispanic (1)
100%
-
Other (None)
-

Education
36%
High School (11)
63%
41%
College (31)
58%
25%
Grad School (8)
75%
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