Test marketing poll

100 Respondents General Population

This is a completed test marketing poll published on Apr 11, 2017.

The customer received 100 unbiased responses (votes & explanations) from the general population in about about 6 hours.

Using PickFu, customers are able to uncover actionable data from a diverse set of respondents for as little as $20.

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Which logo design do you prefer (ignore colours)?

Option A

Ce34bec0cf2a497bbc645c847ce730fb33a16352


75/100 votes

Full Poll Results

Published Apr 11, 2017
Public

Which logo design do you prefer (ignore colours)?

100 Respondents General Population

Option A

Ce34bec0cf2a497bbc645c847ce730fb33a16352


75 votes
Option B

4db8b82bc907a364c039d6ecb0176b3883590bd6


25 votes

Responses

Responses to Option A
1
Simpler logo overall.
2
It looks more "clean cut". The other one to me looks like a drink or something
3
This option is easier to read and understand what you are promoting. I also like the color choices.
4
Choice A looks more like s gym logo than choice B. Choice B is very basic looking.
5
A - because I like the clear-cut design better and it grabs my attention. Option B with it's rounded letters distracts from the logo/message.
6
I think this one is just a little better and a little bolder in print
7
Option A is a much better designed logo which makes a more solid imprint and looks more official. Option B looks like a mashing of different styles and doesn't have flow.
8
choice A to me looks sharper and more professional and much easier to read and take in as well then choice B. in choice B the "GN" is kind of hard to see clearly with that text choice and color background as well.
9
The symbol in A can be viewed as a G. Although I can tell what the letters are in B, it's only because I was looking for them. A is much better.
10
Option A looks more powerful, it is more visually appealing to me for a gym.
11
This logo is easier to see the letters in and seems more unique. I also prefer the font that goes with this logo.
12
It looks more clean and neat. This tells me that the facility would be clean and neat.
13
option B is kind of hard to read.
14
Option A looks very modern.
15
This one looks more polished and thought out.
16
It has a bold, confident look.
17
It stands out more it is more eye-catching
18
It has a cleaner designer that makes it easier to read and is visually more appealing.
19
I like the circle better. It is more attractive.
20
I dont like the logo in B
21
It looks more serious. They both look pretty generic, but the one on the left looks a little less goofy.
22
I think this one looks more up to date than the other one.
23
it's less confusing
24
It was a hard choice, but the font is better and easier on the eyes in Option A. I like the logo in B too, but the logo works well with the font in A.
25
Option B is harder to read
26
A is a cleaner more attractive design.
27
Option A is my choice. It is easier on my eyes to read and understand. You could say it's somewhat standard but the logo defies that.
28
I prefer A because it is much easier to read.
29
I like the thinner letters - they are easier to read.
30
the logo and the font in B really suck
31
Option A is best because it's clean, simple, and easily recognized from afar.
32
The circular aspects of the logo draw me into the fact that I can feel comfortable at this gym.
33
I think it's easier to see the g and n in this logo
34
I like A because it looks progressive and friendly. I do not like the other choice because the emblem looks like a painfully contorted body.
35
I feel like A has more professionalism then B and makes me feel more comfortable to go to.
36
the other option is too abstract a font.
37
its better fit
38
I like the circular look of the logo and the font of the letters.
39
it's more pleasant to look at. the alternative is too complex.
40
I liked the clean design better.
41
A feel like the logo in A is both a bit tidier and more modern.
42
B looks dated
43
looks more put together and readable.
44
this design looks more innovative
45
Looks more professional and less casual
46
the logo on b looked like an elephant and i couldn't get past it
47
I can clearly see the letter "G"
48
Appears to be a gym for adults - the other font makes me wonder if its kid based.
49
The overall typography is cleaner and easier to read and to recognize at a distance. One recommendation: the fine text under the Gym Nation name needs to have more heft. It is too fine and difficult to read when reduced, such as would occur on a business card or brochure.
50
This one is nicer to look at
51
Option A seems more solid and professional. I trust it more.
52
The other one appears to have too much of a 70's nuance to it.
53
I could go either but I think that the logo with the G and N in A stands out to me more.
54
A-I'm assuming this is a gym for all, not just children. Easy to read, looks clean and strong. B looks childish/for children.
55
The font is much better
56
It looks neater and more legible
57
This logo looks really professional, and looks as though it belongs to a well-established business.
58
looks stronger and more in charge
59
I want to get fit, cut and this logo represents that.
60
I like A because my eyes are naturally drawn to the name rather than the logo. Plus I prefer the font. It is easier to read than the other one.
61
The logo looks less like a penis here.
62
It looks cleaner.
63
The icon for choice B is not attractive at all. I like the shape of the circle in Option A a lot more.
64
The GN part of the logo is much clearer in A, because in B it resembles a tree or a geyser or something before I realize it is supposed to be the initials of the Gym
65
easier to read the fond
66
It is much easier to read the company name. I like the font much better. The logo is also more appealing to me -- cleaner if that makes sense.
67
This one is more attractive to me.
68
it has better appeal i think
69
It is cleaner, less cluttered.
70
more clearly defined lettering
71
A has a clear G and N in the logo, while I can see it in B, it registers much faster in option A.
72
A reminds me more of the hard work necessary to work out.
73
I prefer Option A because I like the font better and the logo icon is very modern looking.
74
The font is easier to read.
75
I like the font better because it looks more professional for the company and I could see the logo better.
Responses to Option B
1
This picture looks better.
2
I like this logo , but the font is better on the other one.
3
better logo and colors looks more professional
4
Do ya really, really, really, really, really, really, really, really, really, really want to know what I think? Really?
5
I think both look really good and both would work well, but after some thought I decided I like B a little more than A. I think it is because it looks different than other things I have seen and I like the lower case type instead of having the upper case leading letters.
6
Option A looks just like Google's ''G'' logo.
7
I like the shape of the g blending into the n. It's a lot more noticeable than option A. The lower-case font makes it seem more approachable and less threatening.
8
more modern looking
9
A is too similar to the Google G.
10
better font, looks more friendly
11
since its bigger
12
I prefer B, because the logo looks more original and I prefer that font.
13
The letters fit together better.
14
It's easier to see the letter "N" in this logo.
15
prefer denser font
16
makes more sense to me
17
This one seems more streamlined and a logo that is more informal for today's society.
18
I like the contrast more.
19
I prefer the more rounded big letters
20
Option B's logo looks fresh and unique and unlike any other logo that I can recall or think of. It's big and bright and will be easy to notice and recognize before long as well.
21
Option B looks a lot friendlier and would be the kind of gym I'd like to go to.
22
B looks more interesting
23
The logo has GN more clearly.
24
It is hard to see the G and N in option A
25
100% By far! I can see the logo on a shirt or a stocker and becoming more recognizable.

Demographics

Gender
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Gender for Option A
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Gender for Option B
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age for Option A
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Age for Option B
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income for Option A
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Income for Option B
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity for Option A
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Ethnicity for Option B
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education for Option A
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Education for Option B
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0

A

Votes by demographic segment

B


Gender
71%
Male (49)
28%
78%
Female (51)
21%

Age
-
3-17 (None)
-
80%
18-34 (47)
19%
61%
35-49 (31)
38%
81%
50-64 (22)
18%
-
65+ (None)
-

Income
70%
$0-30k (27)
29%
86%
$30-60k (44)
13%
57%
$60-100k (21)
42%
75%
$100k+ (8)
25%

Ethnicity
73%
White (84)
26%
85%
Black (7)
14%
50%
Asian (4)
50%
100%
Hispanic (4)
0%
100%
Other (1)
0%

Education
76%
High School (13)
23%
73%
College (72)
26%
80%
Grad School (15)
20%
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