Test marketing poll

50 Respondents 18-34 35-49 College

This is a completed test marketing poll published on Apr 27, 2017.

The customer received 50 unbiased responses (votes & explanations) from a targeted (18-34, 35-49, College) responder pool in about about 2 hours.

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Which logo is more appealing?

Option A

641fb5b27bdea458b21f2fe4c8db4fd7f15f7a8f


28/50 votes

Full Poll Results

Published Apr 27, 2017
Public

Which logo is more appealing?

50 Respondents 18-34 35-49 College

Option A

641fb5b27bdea458b21f2fe4c8db4fd7f15f7a8f


28 votes
Option B

Bef7f6a04ec1f986a031c47d25214d04877ddc08


22 votes

Responses

Responses to Option A
1
It's more straightforward.
2
I FOND OPTION A MORE APPEALING AND ATTENTION GRABBING.
3
Design is much more clean looking and visually appealing.
4
the other is too plain
5
The logo is sleeker
6
The coloring background stands out more.
7
The logo feels more substantial and sturdy.
8
I really like the hex pattern in the back with the 'T' in GTech being capitalized. Makes it stand out and looks bold. The differentiations on the font from the two words also makes it look unique as well. The outside border has depth with the shadow that it has and the change of color from the sides to the corners.
9
It looks more like a professionally done logo.
10
A seems more sporty and goes with the brand better.
11
B looks more like it says "GTECH SPORT G" or "GTECH G SPORT" so the extra G is distracting and unappealing.
12
THe colors stand out better
13
the red background is really neat.
14
The honeycomb background in option A is very appealing and fits the sports brand style.
15
This one seems to have more depth and looks more appealing to me.
16
Look the red look so much more
17
This one is more eye catching and also looks more high quality.
18
I LIKE THE RED BACKGROUND
19
I like both, but A is more colorful
20
seems more advanced and fitting to my assumption of what the logo is for
21
More substantial logo.
22
It's more colorful and eye catching.
23
It is less aggressive, better contrast. Option B looks "cheap" and non-professional.
24
Option A stands out more.
25
I prefer the read background with the gray letters - shows the logo better.
26
The logo seems to stand out more and it looks more unique than logo B.
27
A is easier to read, because having the G logo alongside the wordmark is distracting.
28
I think the other looks a little outdated.
Responses to Option B
1
B is more modern, and I like the 3d look.
2
I slightly prefer B, because it looks sleeker and more modern.
3
Option B is easier on my eyes when looking at it. Option A looks like so many other logos out there already. Option B sets itself apart with the design.
4
needs more colors
5
I feel like B's logo is more interesting and I like the stylized G.
6
A looks too tacky compared to B
7
I think it has a sleeker look
8
It's easier to read, and I really like the red G. The size of Gtech and Sport is better balanced, so it looks better.
9
This is more up to date feeling I think.
10
Option B is more interesting and visually appealing and engaging
11
A little bit more original
12
This logo is more unique and memorable.
13
OPtion A looks as if it was designed in the 90's in a bad photoshop program. Option B looks more sleek.
14
it's a cleaner logo
15
Choice B looks more modern, and choice A is also hard to read.
16
The G on the right side seems awkwardly placed, but overall, the logo is more appealing. Take the G, move it to the left, offset "sport" slight so that it's centered under the G and "Tech," and it would be perfect.
17
Option B is brighter, more current, and more gender neutral. The Option A logo could have been made anytime in the last 20 years and it really looks like it's only for males.
18
Option B looks more professional.
19
Option B stands out more, in option A the name of the company gets a little lost, In B you can clearly see the name of the company
20
looks better than other one
21
More sleek to fit in with other logos, easy to read, and more attractive looking.
22
I like the cleaner look of the logo. I don't know what this product is, but B seems like a nicer car logo and A seems like more of a kid's bike logo.

Demographics

Gender
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Gender for Option A
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Gender for Option B
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age for Option A
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Age for Option B
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income for Option A
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Income for Option B
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity for Option A
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Ethnicity for Option B
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education for Option A
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Education for Option B
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0

A

Votes by demographic segment

B


Gender
56%
Male (32)
43%
55%
Female (18)
44%

Age
-
3-17 (None)
-
57%
18-34 (28)
42%
54%
35-49 (22)
45%
-
50-64 (None)
-
-
65+ (None)
-

Income
52%
$0-30k (19)
47%
57%
$30-60k (21)
42%
62%
$60-100k (8)
37%
50%
$100k+ (2)
50%

Ethnicity
56%
White (39)
43%
100%
Black (2)
0%
50%
Asian (6)
50%
50%
Hispanic (2)
50%
0%
Other (1)
100%

Education
-
High School (None)
-
57%
College (49)
42%
0%
Grad School (1)
100%
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