This is a 2 option poll with 100 respondents targeting Income
($101k+, $61 100k), Age Range
(55 64, 45 54, 35 44, 25 34), and Education
(Bachelor's Degree, Graduate Degree). A sample of responses:
- I mostly prefer Option B because I think it makes the other images pop out and stand out more (e.g., the images of the baseball card and Mona Lisa). I also think that it seems more optimistic and hopeful though too, in the same way that a room full of natural light feels hopeful. The black background kind of feels like a dark void, and it doesn't seem to have the same potential that the lighter background does, if that makes sense. I think the lighter background is much more inviting and would cause me and many other people to be much more likely to pick it up and browse the book.
- For a book cover I definitely say that option A looks more sturdy and stable and on this subject, the black background seems more legit. Black usually means like a stable base that is not going anywhere and the Mona Lisa and the baseball cards stand out more with the black background. In option B, the pictures sort of get lost, and it is harder to distinguish what is what. I like option A and would probably pick it up to see what this is about.
- I chose B because the cover appealed to me more. Having the font with the shading on the white background made it appear more 3-d and appearling versus the plain 2-d white font on the black background in Option A. I think overall the white background makes it look more professional and like a book while the balack background in Option A looked more like an advertisement poster.