This is a 5 option poll with 50 respondents targeting Age Range
(55 64, 65 74, 45 54, 35 44, 25 34, 18 24). A sample of responses:
- 1. I chose option E first because it was the easiest to read and made an impact on me. It's a plain and simple logo which is easy to remember. The bold font and size of "SJOC" makes an impressive statement of confidence. When it comes to logo's less is more.2. I chose option A next because it's easy to read but does not make an impact on me as much as option E. It's more artsy like a marketing firm would have. Based on the vertical layout it's not as easy to remember the company the logo belongs to.3. I chose option D next because it has an interesting look but is not immediately easy to read. The font used for "SJOC" was more difficult to read because your eyes don't immediately read the letters for what they are, at least for me. It might look better if it had a border also. 4. I chose option C second to last because it was to busy. Too much going on. It took me a minute to see that "SJ" wasn't in a circle but was the "O" and the bold half circle was the "C". It makes sense why you then spelled out "SJOC CONSTRUCTION". If that wasn't there I don't know if I would have understood what was going on and for that reason it received a lower rating. Sometimes simple is better especially with logo's.5. I chose option B last because it was my least favorite. I understand what is going on but again, I think it's too much. This is a construction company not a marketing agency, talent agency, etc. Also, the "J" looks like an uppercase "I" when you first look at it. The least memorable with the least amount of impact for me.