This is a 2 option poll with 50 respondents targeting Education
(Bachelor's Degree, Graduate Degree) and Age Range
(55 64, 45 54, 35 44, 25 34). A sample of responses:
- I chose Option B because it is more descriptive and easier to read than Option A. Option A would be fine for a small tag but as a packaged brand, Option B works better. It tells you the name in a clear font while the font choice in Option A is questionable as it is difficult to read at a quick glance. I also like how Option B tells you that it's handmade in BC. Option B is simpler yet gives significantly more information that the consumer might be interested in.
- Funny story, I worked for a leather company 30 years ago. I loved working in the retail shop. I like option B better because the handmade stuff lasted longer and was more durable. you pay more, but the leather is unbeatable and the designs are usually timeless. We sold cheap pig skin purses, but the good harness leather and fullskin leather was what we sold the most of and I still have some of the things i bought back then.
- My top choice shows a lot of equity for the company as a logo. It implies that their leather goods are handmade with the center of the logo focused on hands holding what look like stitching tools. This give me the feeling of investment and quality. Additionally, the script around the outer edge is much easier to read than the other logo as well. It also states handmade and gives a location which implies authenticity.