This is a 8 option poll with 50 respondents targeting Income
($101k+, $61 100k). A sample of responses:
- I love option A! It shows me by the logo that it is a 'chat bubble' with orange lettering and an actual orange. Clever. This is BY FAR the best one. It is eye catching, easy to understand what the company does. I love it. Option G is great also but not as bold and clever as Option A. The color orange is good and the use of the globe is a great connection between different languages and what they do. I can get an idea of what the company does by the logo. Option B is good but not vivid in color like the other two. The black and white contrast is nice, but it doesn't necessarily tell me what the company does. At least not as clearly as my first two choices. I also am not a fan of the logo being in front of the name of the company. Option E is good; I like the use of the chat bubble (I really like the chat bubble in the logo) and the use of the globe. The only problem is that the color isn't as vivid and I like lots of colors usually. Option C is fine, but when I saw it all I could think of was the 2008 Obama logo (which I loved, but still, it shows some political affiliation that may or may not make people think of an association with one political party).
- My top choice was H because it conveyed three ideas at once - the orange (for the location of the school), the world (for global connections), and the speech bubble (for communication). I thought this best encompassed the business, and was cleverly designed to include all three. My next choice was D, because it combined two of these ideas (the orange and the world) and uses striking colors and clean lines. My next choices were F and A, because each combines two of the ideas (the orange and the speech bubble) in a way that makes it clear that the school focuses on language skills, but are also bright and interesting logos. My final choice was C, which is aesthetically pleasing (almost like a sunset) but doesn't tell much about what the business's goals or specialties are.