This is a 2 option poll with 50 respondents targeting Small Business Owner / Side Hustles
(Yes) and Age Range
(35 44, 25 34). A sample of responses:
- I like Option A because it's more descriptive and easier to read. The icon next to the words for option B is confusing as to what it means. Option A is unambiguous. It has the words and the words are clear, easy to read, and have good contrast for the color scheme. I like the arrows and the symbolism of the journey and the destination surrounding the logo, it's very subtle but creative. I ultimately think that the logo design is better because it has contrast, it has symbolism, it's dynamic and interesting. The issue I have with option B is that it is too simple. All the colors are the same, the text is the same, and it's just not nearly as interesting as Option A. Option A especially with the red for Send and the red arrows is a nuanced and subtle detail that makes it very nice as as a logo, because it's memorable. It made me think when I looked at it and when I'm thinking I'm remembering, and so as a logo it's more effective at getting me to remember the name of the brand.
- A has a color that I do not like, and a logo I do not even understand. It alsmost looks like a razor blade. I have no idea what it's supposed to be regarding send eats. A has a simple logo with a nice color contrast. The arrows convey the quickness with which they intend to deliver to the customer.