This is a 4 option poll with 50 respondents targeting Nutritional Supplements
(Yes, Every Day). A sample of responses:
- C is the clearest to read. I like leaves to signal health and wellness (holistic-ish). B is easy to read too, but I don't like the M and D are not complete so it almost reads as IVD instead of MD. At a first glance, it can be a bit confusing. For D, I like the hummingbird, but the issue is I don't like the M and D are not complete so it almost reads as IVD instead of MD. Option A is the worst. I see it as almost ND tru which makes me say that is that. I think it is too messy in it with the star too. You could not get it embroidered on clothes either due to the small sizing.
- I prefer option C because it clearly features a recognizable leaf shape, and the graphic inside it suggests something scientific, perhaps DNA or molecular structure. Option A is also positive because it features a recognizable leaf shape. Option B is more neutral because it is easily readable but the tru graphic does not communicate any specific content. My reaction to Option D is negative because I can't figure out what the graphic is supposed to be. It could be a mountain with leaves growing from it. Or is could be a pile of mashed potatoes with feathers.
- I like the one with the more natural looking leaf best. It makes me think the probiotics come from plant sources. I really like the hummingbird, but it's sort of confusing. What does a hummingbird have to do with the product? Is it made from stolen hummingbird nectar, or worse, from ground up hummingbirds? I really did wonder that for a second. The one with the more stylized leaf just looks like it's TRYING to say GMO (not appealing), and the one with no image at all is just boring and I woulnd't even notice it in a complex environment.