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The results of this logo split test aren’t so straightforward

What do shoppers look for in a logo? The answer is anything but clear cut, as this PickFu poll suggests. A brand wanted feedback on two completely different logos for …

It’s bears vs. dinosaurs in this kids’ toy matchup

In the world of children’s toys — specifically, plastic counting toys — bears are the dominant species. How would a dinosaur, a legendary predator in its own right, fare against …

Three wildly different sci-fi book covers — can only one design win?

The smallest details can make a big difference when it comes to book cover design. So what happens when you have three wildly different cover ideas and you need to …