This is a 2 option poll with 50 respondents targeting Gender
(Female) and Age Range
(55 64, 45 54, 35 44, 25 34, 18 24). A sample of responses:
- I would choose and purchase B every. single. time. That extra few hours of keeping a meal cold is worth the extra $7. I can easily imagine how it would benefit me personally, who once upon a time used to my lunch to work pre covid-19, but even for someone who is a parent/caregiver packing their kids lunch. B, FOR SURE. I'd even argue B could cost $39 and I'd say the same -- the $40 price point is where I'd give it more of a thought and be reluctant.
- I like Option B the best, keeping lunch cold for 5-7 hours. Even though the price is a few dollars more ($7 more), it would be worth it to me to keep my lunch colder longer. Many times, I cannot eat lunch when planned, so I need to to stay fresh. I think Option A would be worth the extra money for working adults, and for children who take their lunch to school.
- Both choices are at a decent price point. For only $7 more you can get 3 or 4 more hours of coldness. You never know when plans may change or be delayed and you wish you had spent that little extra money on it. You can also use it for more diverse things- not just keeping lunch cool on a workday, but snacks at the beach/park/waterpark/road trip.
- I would rather pay a few extra dollars and have the ability to keep my lunch cold for a longer period of time. Many times I need my lunch to stay cold at work for at least five hours and when I am doing things like traveling on a plane or taking a long car ride, I would definitely want to keep my food cold for longer