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For a book about coaching basketball, which of these covers is a slam dunk?

When you’re designing a minimalist book cover, it’s smart to split test your options. Minor changes are often what make a cover sink or swim, as one author discovered in …

A bug spray brand was itching to freshen up its product photo — here’s what happened

Spritz pest repellent wanted to add a sprig of peppermint to its product photo. Would it make the product, a peppermint oil bug spray, more appealing to customers? Or was …

This main image split test for a face mask takes the cake

If you’ve designed a face mask to sell on Amazon that looks like cake frosting, should your main image emphasize the facial care or frosting aspect of your product? The …

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