This is a 3 option poll with 200 respondents targeting Income
($61 100k), Age Range
(45 54, 35 44, 25 34), and Gender
(Male, Female). A sample of responses:
- I chose C because I think it looks the most majestic. It's singularly focused on the animal logo, and the brand name is prominent but not overdone. It looks professional, and the simplicity of the font looks professional and not cartoonish. It's memorable, and the animal standing upward on a peak seems regal or proud; it brings good associations to the brand. I chose B second because the simplicity is very memorable and instantly recognizable. It doesn't feel as substantial as C, but there is a minimalist appeal to it that seems high level and designer. I chose A last because the moon backdrop makes it look too cartoonish, like it's on the cover of a children's story about Halloween or something. It's just overdone, and the graphic image distracts from the brand name. The curve of the font in the brand name also makes it look like an amateur graphic designer was trying to use his whole bag of tricks on one simple logo.
- For rank B - I like the logo that uses the negative space to show the animal. The edge/outline looks like elegant brushstrokes, and the font is a simple, straightforward, nicely spaced font. Overall, I think it has a lot going for it. The logo itself isn't overbearing on the side of the cooler, well proportioned.C is second because the text is still pretty straightforward. It is a little more artsy, but fairly modern. The mountains above and below the text add to it, and while the goat is rather dated as a design, and somewhat large and blocky in white, it is still pretty simple and easy a logo.I put A as third because the moon is overbearing. it takes up too much space, is too white, and too much. The negative space for the goat is nice, but the moon overrides that. The font is old with the serif, and kind of dated compared to the others.