This is a 2 option poll with 50 respondents targeting Alcohol: Wine Drinker
(Yes), Age Range
(35 44, 55 64, 65 74, 45 54), Number of Kids
(2, 3+, 1), and Gender
(Female). A sample of responses:
- My first/preferred choice is more comprehensive. I want a medical product that is customized on my schedule and is delivered to me. It suggests that this all happens fast. I like the concise, succinct description of the service in this option. The other option also suggests customized, and that it's online. That's ok too, but the "you deserve" language is a bit off-putting to me. It's selling to privileged people who feel they deserve things. My first choice doesn't seem to leverage privilege but also provides a lot of convenience.
- I like how it sounds. Option makes it sound like I am so busy and don't have a minute to go by the pharmacy despite there being 6 less than a half mile from my house. My insurance will already have stuff delivered to my house, but I have never done it. Option B is less wordy and does not make me feel like a lazy bum compared to A. I only go to the pharmacy once a month, if that and it is in my grocery store.
- I chose option B because it is shorter and more clear. This lets me have a great idea if I want to continue reading the article. While the other option is more detailed it is better served in the article to so the title can reach out and grab you making you read the article instead of assuming what it entails