This is a 3 option poll with 50 respondents targeting Number of Kids
(3+, 2, 1) and Age Range
(25 34, 35 44). A sample of responses:
- I voted in order of product details given in the shortest amount of words and the most interesting color combinations. Choice C is the best option that met the stated criteria. It uses a good color palate and is not cluttered with information that is hard to understand. It gets the point across quickly. Choice A is my number 2 choice because the colors do not look as good and it is more cluttered. Choice B is last because the colors are not well used and is too cluttered.
- The strip of white with color above and below looks better to me. The images of C made me think of vitamin water labels and other similar things. B is best because the ingredients look like they are in a big pile, so people think they are getting lots of things. The A image spreads the food out more, which reduces this effect, but they design is still pretty good.
- I believe that the brand name in white is more visible and obscured a little by the colors, even though the colors are eye-catching. The flavors listed in larger font are also easier to see. For those reasons, Imy choices are ranked as follows: (A), (B), (C).
- I prefer Option B because because the text is just the right size and the variable of colors looks balanced. I chose A because the it has the same as B except the text is larger. I liked C the least because of the huge colorblock on the top of the package.