> ## Documentation Index
> Fetch the complete documentation index at: https://www.pickfu.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand awareness

> Measure brand awareness with PickFu polls — sample questions to test brand recall, logo recognition, and consumer perception with your target audience.

This is a key indicator of a brand's market presence and your ability to be recognized by potential consumers. High brand awareness means that a significant portion of the target market knows about you and can recall your products or services. This familiarly can influence purchasing decisions, customer loyalty and overall market share.

## Questions you could ask:

"When you think of \[*insert product category*], which brands come to mind?"

"Have you heard of \[*brand name*]? What products do they sell?"

"After looking at the logo of this brand, what do you think they offer?"

"Click on the following brands you have purchased from in the past."

"When you hear the brand \[insert name], what feelings come to mind? Is it because of ads/content/word of mouth or because you've used the product(s) before?"

***

Related Articles

* [What is an Open-ended poll and when should I use it?](/help/what-is-an-open-ended-poll-and-when-should-i-use-it)
* [How to use PickFu throughout your entire selling journey.](/help/how-to-use-pickfu-throughout-your-entire-selling-journey)
* [Product testing checklist](/help/product-testing-checklist)
* [U.S. demographic targeting trait URL parameters](/help/u-s-demographic-targeting-trait-url-parameters)
* [Testing your packaging design with PickFu: getting started, advanced tests & FAQs](/help/testing-your-packaging-design-with-pickfu-getting-started-advanced-tests-faqs)
