> ## Documentation Index
> Fetch the complete documentation index at: https://www.pickfu.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Competitive comparisons

> Run competitive comparison polls on PickFu — example questions to uncover competitor strengths, weaknesses, brand perception, and why customers switch.

The number one statement our CS team makes to our sellers for competitive comparisons is- your competitors are using tools like PickFu to compete and optimize against you, you can and should be doing the same.

Creating a competitor landscape involves understanding your competitor's strengths, weaknesses and customer perceptions. This can be achieved through well-structured polls and surveys.

## Questions you could ask:

"What words or phrases come to mind when you think of \[*insert brand name*]? Have you used them before?"

"Which brand do you currently use for \[*insert product/service*]?"

"Have you ever switched from one brand to another for \[*insert product/service*]? If so, what prompted the switch?"

"Which brand do you consider the market leader in \[*product/service category*]? Why?"

"If you were shopping for \[*insert product*], which of the following products would you most likely choose and why?"

***

Related Articles

* [How to use PickFu throughout your entire selling journey.](/help/how-to-use-pickfu-throughout-your-entire-selling-journey)
* [How to Optimize Your Amazon Main Image](/help/how-to-optimize-your-amazon-main-image)
* [Improving your Amazon main image CTR with PickFu: getting started & FAQs](/help/improving-your-amazon-main-image-ctr-with-pickfu-getting-started-faqs)
* [PickFu vs Amazon Manage Your Experiments: When to use each testing tool](/help/pickfu-vs-amazon-manage-your-experiments-when-to-use-each-testing-tool)
* [Testing your packaging design with PickFu: getting started, advanced tests & FAQs](/help/testing-your-packaging-design-with-pickfu-getting-started-advanced-tests-faqs)