---
title: "What is the AI Insights report? | PickFu Help Center"
description: "A concise AI-generated overview of your results, key insights, and a suggested follow-up survey — available on every results page."
---

# Where to find it

AI Insights is a concise, AI-generated overview of your survey results. It appears directly on your results page and gives you a summary, the most important callouts from your audience's feedback, and a suggested follow-up survey to run next.

AI Insights appears on your survey results page, directly below the top section with respondent votes. It loads automatically as soon as your survey completes — there's nothing to enable or set up.

[![AI Insights section on a PickFu results page showing key callouts and recommendations](https://downloads.intercomcdn.com/i/o/fyv2a0qw/2002098343/af1e155f682459ff429673a7570c/Screenshot+2026-01-28+at+4_57_34%E2%80%AFPM.png?expires=1779481800&signature=03d1867c4bace8d69ab95c8744ca2d97cdcca3027ffaaaad7159fd8f28eaa62d&req=diAnFMl3lYJbWvMW1HO4zc8eAJw%2BwDwFkMtII3HX5nbwKFEJXmfHh2XO2ReU%0Ale0Yz%2B5xpgkQkoK3kpE%3D%0A)](https://downloads.intercomcdn.com/i/o/fyv2a0qw/2002098343/af1e155f682459ff429673a7570c/Screenshot+2026-01-28+at+4_57_34%E2%80%AFPM.png?expires=1779481800&signature=03d1867c4bace8d69ab95c8744ca2d97cdcca3027ffaaaad7159fd8f28eaa62d&req=diAnFMl3lYJbWvMW1HO4zc8eAJw%2BwDwFkMtII3HX5nbwKFEJXmfHh2XO2ReU%0Ale0Yz%2B5xpgkQkoK3kpE%3D%0A)

# What's inside

AI Insights has two parts:

-   **Brief overview** – a short summary of what your results show.
    
-   **Key callouts** – three or more specific insights drawn from the data: notable patterns, segment-level differences, or actionable recommendations.
    

Unlike a plain summary, AI Insights focuses on what you should _do_ next, not just what respondents said. Recommendations might include refining your messaging, testing a different variation, or doubling down on a winning concept.

# Suggested follow-up survey

AI Insights also recommends a relevant follow-up survey based on your results, with a direct link to create it. For example, if you tested product image variations, the suggestion might be to test your winning image against a competitor — or to run an open-ended survey exploring why respondents preferred it.

The follow-up suggestion is a starting point, not a prescription. Edit the auto-filled survey to fit your needs before publishing.

# When AI Insights is most useful

-   **Quick scan** – when you need to brief a teammate or stakeholder in 60 seconds.
    
-   **Spotting what to read first** – the callouts point you to the most important themes, so you know which comments to dig into.
    
-   **Deciding what to test next** – the suggested follow-up gives you a concrete next step instead of starting from a blank page.
    

# Frequently asked questions

## Is AI Insights included in my plan?

Yes. AI Insights is available to all PickFu users on every results page, no subscription or add-on required.

## What's the difference between AI Insights and AI Highlights?

AI Insights is a concise overview with actionable recommendations and a suggested follow-up survey, right at the top of your results page. [AI Highlights](https://help.pickfu.com/en/articles/13555842-how-to-use-pickfu-s-built-in-ai-tools) is a dedicated tab with deeper thematic analysis — what respondents liked and disliked about each option, plus hypotheses for further tests.

## How accurate is AI Insights?

AI Insights summarizes patterns in the actual responses on your results page. As with any AI-generated summary, spot-check the underlying comments before making important decisions, especially when the stakes are high.

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