> ## Documentation Index
> Fetch the complete documentation index at: https://www.pickfu.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Product testing checklist

> A product testing checklist covering top PickFu use cases — design, packaging, listings, marketing, and audience insights — to boost sales potential.

Consumer insights are critical to understanding what customers want and need when looking to buy a product. Run these tests to get the necessary data in order to make informed decisions about how best to sell your products, no matter where they are sold. Know what sells before you sell it!

[<img src="https://mintcdn.com/pickfu/7w-u5xxJHuOW5diI/images/help/en/product-testing-checklist/486ccd8513a9d708ea6eb23b7cae3f80.png?fit=max&auto=format&n=7w-u5xxJHuOW5diI&q=85&s=4b9ead23d7d92c568c966f346115c58e" alt="" width="1016" height="495" data-path="images/help/en/product-testing-checklist/486ccd8513a9d708ea6eb23b7cae3f80.png" />](../images/help/en/product-testing-checklist/486ccd8513a9d708ea6eb23b7cae3f80.png)

### Here are some of the common pain points our customers solve and remedy by utilizing the PickFu platform:

* Decision fatigue

* Making choices by guessing instead of off data

* Bias because you asked friends/family for feedback

* High return rate

* Stagnant sales

* Low CTR/CR

* Inventory that doesn't sell

* Competitive advantage

Before building or launching the tests below, we suggest either reading our [best practices help article](/help/polling-best-practices) or watching our [video walkthrough](https://www.loom.com/share/eae497aee9804d01b2a4db4f63e5546d).

***

## Expand each section below to see our checklist and click each link to read through an overview of the topic and suggested questions to ask.

<Accordion title="Product specific insights">
  ✅ **[Bundle preferences](/help/bundle-preferences)**

  ✅ **[Design iteration](/help/design-iteration)**

  ✅ **[Label designs](/help/label-designs)**

  ✅ **[Product design](/help/product-design)**

  ✅ **[Product inserts](/help/product-inserts)**

  ✅ **[Product modification](/help/product-modification)**

  ✅ **[Product packaging](/help/product-packaging)**
</Accordion>

<Accordion title="Marketing specific insights">
  ✅ **[A+ content creation or improvements](/help/a-content-creation-improvements)**

  ✅ **[Ad campaigns (sponsored, social, TV, DSP)](/help/ad-campaigns)**

  ✅ **[Brand awareness](/help/brand-awareness)**

  ✅ **[Buying behavior online vs retail](/help/buying-behavior-online-vs-retail)**

  ✅ **[Competitive comparisons](/help/competitive-comparisons)**

  ✅ **[Comprehensive listing optimization (new SKU/ASIN or audit and improve old)](/help/comprehensive-listing-optimization)**

  ✅ **[Confirm your messaging is resonating](/help/confirm-messaging-resonation)**

  ✅ **[Copy review](/help/copy-review)**

  ✅ **[Create a brand story that resonates](/help/brand-story)**

  ✅ **[Develop your brand and logo](/help/develop-your-branding-and-logo)**

  ✅ **[Enhance prop styling](/help/prop-styling)**

  ✅ **[Formulate your listings for omnichannel sales](/help/formulate-for-omnichannel)**

  ✅ **[Identify and improve stagnant sales (increase CTR/CR and reduce return rate)](/help/identify-and-improve-stagnant-sales)**

  ✅ **[Infographics](/help/optimize-infographics)**

  ✅ **[Keyword development](/help/keyword-development)**

  ✅ **[Localize listing and product for ideal market by country](/help/localize-listing-and-product)**

  ✅ **[Long-form customer content](/help/long-form-content)**

  ✅ **[Perfect your main listing photo or hero image](/help/perfect-hero-images)**

  ✅ **[Pre-launch listing and product mockups](/help/pre-launch-listing-and-product-mockup)**

  ✅ **[Rebrand strategy](/help/rebrand-strategy)**

  ✅ **[Retail marketing (shelf placement, endcap design)](/help/retail-marketing)**

  ✅ **[Secondary image/video optimization](/help/secondary-image-video-optimization)**

  ✅ **[Short-form customer content](/help/short-form-content)**

  ✅ **[Storefront/website design](/help/designing-or-improving-your-storefront-or-website)**

  ✅ **[Validate the right model or voiceover](/help/validate-model-or-voiceover-choice)**

  ✅ **[Write taglines and CTA's that convert](/help/taglines-and-cta-s-that-convert)**
</Accordion>

<Accordion title="Other insights">
  ✅ **[Catalog purchase suggestions](/help/catalog-purchase-suggestions)**

  ✅ **[Gauging interest in new product ideas](/help/gauge-interest-in-new-concept)**

  ✅ **[Identify your target audience](/help/identify-your-target-market)**

  ✅ **[Pricing](/help/price-testing)**

  Selling on Amazon or other marketplaces? Check out **[this video](https://www.youtube.com/watch?v=YkzHKhCb9CY)** to dive deeper into 5 key PickFu tests for optimizing your product listings.

  <iframe src="https://www.youtube.com/embed/YkzHKhCb9CY?rel=0" title="Embedded youtube video" allow="autoplay; fullscreen; picture-in-picture; encrypted-media" loading="lazy" referrerPolicy="strict-origin-when-cross-origin" allowFullScreen />
</Accordion>

***

### If you'd like us to run your optimization tests or projects for you – check out our [Done-For-You services](/help/done-for-you-services).

***

Related Articles

* [Amazon listing mockup generator](/help/amazon-listing-mockup-generator)
* [How to Optimize Your Amazon Main Image](/help/how-to-optimize-your-amazon-main-image)
* [Improving your Amazon main image CTR with PickFu: getting started & FAQs](/help/improving-your-amazon-main-image-ctr-with-pickfu-getting-started-faqs)
* [PickFu vs Amazon Manage Your Experiments: When to use each testing tool](/help/pickfu-vs-amazon-manage-your-experiments-when-to-use-each-testing-tool)
* [What are examples of things I can test with PickFu?](/help/what-are-examples-of-things-i-can-test-with-pickfu)