> ## Documentation Index > Fetch the complete documentation index at: https://www.pickfu.com/llms.txt > Use this file to discover all available pages before exploring further. # U.S. demographic targeting trait URL parameters > A full list of U.S. demographic targeting trait URL parameters — age, gender, income, education, and more — for building PickFu polls via URL. This document includes all currently supported PickFu demographic targeting traits as URL parameters. To learn more about building PickFu polls with URL parameters, [see our complete guide](/help/how-to-build-pickfu-surveys-with-url-parameters). # How to add targeting traits to URLs Use `targeting=` with comma-separated trait permalinks to target a specific audience (only respondents who meet all your demographic criteria will be able to answer). [Learn about audience targeting](/help/what-s-the-difference-between-audience-targeting-and-demographic-questions) ## Common traits: * **Age ranges:** 18-24, 25-34, 35-44, 45-54, 55-64, 65-plus * **Gender:** male, female * **Income:** under-25k, 25-50k, 50-75k, 75-100k, 100k-plus * **Education:** high-school, some-college, bachelors, masters, doctorate * **Location:** urban, suburban, rural ### Example parameter: ``` &targeting=25-34,female,50-75k ``` ### Example URL: ``` https://app.pickfu.com/ask/survey?q1-prompt=Which+ad+appeals+to+you?&q1-type=head_to_head&q1-o1-media_url=https://example.com/ad1.jpg&q1-o2-media_url=https://example.com/ad2.jpg&targeting=25-34,female,urban&country=US ``` # All demographic target trait URL parameters | | | | | ----------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Trait** | **Description** | **URL parameter** | | Age of kids | Parents with 0-3 year old children | chdr-age-inftodl | | Age of kids | Parents with 12-17 year old children | chdr-age-teen | | Age of kids | Parents with 4-5 year old children | chdr-age-preschool | | Age of kids | Parents with 6-11 year old children | chdr-age-middle | | Age of kids | People without children | chdr-age-none | | Age of kids | Parents with 18+ year old children | chdr-age-adult | | Age range | People 18-24 years old | 18-24yo | | Age range | People 25-34 years old | 25-34yo | | Age range | People 35-44 years old | 35-44yo | | Age range | People 45-54 years old | 45-54yo | | Age range | People 55-64 years old | 55-64yo | | Age range | People 65 and older | over65yo | | AI tools users | People who don't use AI tools | aiusno | | AI tools users | People who use AI tools for fun | aiushob | | AI tools users | People who use AI tools professionally | aiusprof | | Amazon Prime member | People who don't subscribe to Amazon Prime | no-amznpr | | Amazon Prime member | Amazon Prime subscribers | amznpr | | App store spending habits | Non-paying app store users | 0appsp | | App store spending habits | Users who spend \<\$10 on the app store | lt-10appsp | | App store spending habits | Users who spend \$10-\$100 on the app store | 10-100appsp | | App store spending habits | Users who spend >\$100 on the app store | 100-appsp-pl | | Assistive tools users | People who don't use assistive technologies | assistno | | Assistive tools users | Assistive technology users | assistyes | | Audio equipment preference | Wireless speaker users | basicbtsp | | Audio equipment preference | Standard speaker users | builtinsp | | Audio equipment preference | Audiophiles | hiausystem | | Audio equipment preference | Home audio enthusiasts | ausystem | | Audio equipment preference | Standard headphone users | stheadph | | Audiobook listener | People who don't listen to audiobooks | abooks-no | | Audiobook listener | Audiobook listeners | abooks-yes | | Average monthly book spend | People who don't buy books | 0bookssp | | Average monthly book spend | People who spend \$1-\$20 | 20bookssp | | Average monthly book spend | People who spend \$21-\$50 | 50bookssp | | Average monthly book spend | People who spend \$51-\$100 | 100bookssp | | Beauty product preferences | People who prefer natural beauty products | bt-prod-organic | | Beauty product preferences | People who prefer affordable beauty products | bt-prod-good | | Beauty product preferences | People who prefer luxury beauty products | bt-prod-quality | | Beer consumer | People who don't consume beer | nobeer | | Beer consumer | Beer consumers | beer | | Book subscription | Audible subscribers | subaudibl | | Book subscription | Non-subscribers | subno | | Book subscription | Kindle Unlimited subscribers | subkndlun | | Browser used | Brave users | browser-brv | | Browser used | Chrome users | browser-chrome | | Browser used | DuckDuckGo users | browser-ddg | | Browser used | Edge users | browser-edge | | Browser used | Firefox users | browser-ff | | Browser used | Internet Explorer users | browser-ie | | Browser used | Opera users | browser-opera | | Browser used | Other browsers users | browser-other | | Browser used | Safari users | browser-safari | | Browser used | Samsung Internet users | browser-samsung | | Browser used | Vivaldi users | browser-vivaldi | | Car fuel type | Diesel car owners | type-diesel | | Car fuel type | Electric car owners | type-electric | | Car fuel type | Gas car owners | type-gas | | Car fuel type | Hybrid car owners | type-hybrid | | Chess players | People who don't play chess | noonlchess | | Chess players | Offline chess players | yesofflchess | | Chess players | Online chess players | yesonlchess | | Coffee drinker | People who don't drink coffee | nocoffee | | Coffee drinker | Coffee drinkers | coffee | | Coffee drinking frequency | Drinkers of 1-3 cups of coffee a day | 1-3cups | | Coffee drinking frequency | Drinkers of 3+ cups of coffee a day | 3pluscups | | Coffee drinking frequency | Drinkers of \<1 cup of coffee a day | less1cup | | Cosmetics and body care habits | Enthusiasts (5+ body care products) | cos-more | | Cosmetics and body care habits | Essentials users (up to 4 body care products) | cos-min | | Credit score | People with a bad credit score | badcr | | Credit score | People with a fair credit score | faircr | | Credit score | People with a good credit score | goodcr | | Credit score | People with an excellent credit score | bestcr | | Credit score | People who don't know their credit score | unknowncr | | Crowdfunding participant | People who haven't donated to crowdfunding campaigns | no-crwdfnd | | Crowdfunding participant | Crowdfunding participants | crwdfnd | | Cryptocurrency investments | Cryptocurrency owners | hascrypto | | Cryptocurrency investments | Cryptocurrency and NFT owners | hascryptonft | | Cryptocurrency investments | People who don't own cryptocurrency | nocrypto | | Data storage device buyers | People who bought a storage device | sdusbssd-yes | | Dating apps users | People who haven't used dating apps | datingno | | Dating apps users | People who have used dating apps | datingyes | | Desktop operating system used | Mac users | macop | | Desktop operating system used | Windows users | windowsop | | Dietary habits | Dairy-free diet adherents | dairy-free | | Dietary habits | Gluten-free diet adherents | gluten-free | | Dietary habits | Halal food adherents | halal | | Dietary habits | Keto diet adherents | keto | | Dietary habits | Kosher food adherents | kosher | | Dietary habits | Low fat diet adherents | lowfat | | Dietary habits | Low-carb diet adherents | lowcarb | | Dietary habits | Omnivores (non-vegetarians) | omni | | Dietary habits | Organic and/or no processed food adherents | organic | | Dietary habits | Vegans | vegan | | Dietary habits | Vegetarians | veg | | Dressing style | Artsy/artie style fans | dresngarths | | Dressing style | Bohemian/boho chic style fans | dresngboho | | Dressing style | Business style fans | dressngbsnss | | Dressing style | Casual style fans | dresngcasual | | Dressing style | Classic style fans | dresngclass | | Dressing style | Exotic style fans | dresngexotc | | Dressing style | Retro/vintage style fans | dresngretro | | Dressing style | Rock style fans | dresngrock | | Dressing style | Sporty/athleisure style fans | dresngsporty | | Dressing style | Streetwear style fans | dresngstreet | | Earplug user | People who don't use earplugs | earplugsno | | Earplug user | Earplugs users | earplugsyes | | Education level | Associate degree holders | deg-asc | | Education level | Bachelor's degree holders | deg-bach | | Education level | Graduate degree holders | deg-grad | | Education level | High school graduates | hs | | Education level | People who did not graduate high school | nths | | Education level | Vocational training graduates | voc-trn | | Employment status | Full-time workers | empstat-ft | | Employment status | People currently unemployed | empstat-ne | | Employment status | Part-time workers | empstat-pt | | Employment status | Retired people | empstat-ret | | Employment status | Students | empstat-st | | Environmentally conscious shopper | Environmentally conscious shoppers | yes | | Exercise frequency | People who exercise 1-3 times a week | exfr-med | | Exercise frequency | People who exercise 4+ times a week | exfr-high | | Exercise frequency | People who exercise less than once a week | exfr-low | | Favorite anime genres | Action anime fans | animeact | | Favorite anime genres | Comedy anime fans | animecmd | | Favorite anime genres | Crime/mystery anime fans | animemstr | | Favorite anime genres | Fantasy anime fans | animefnts | | Favorite anime genres | Horror anime fans | animehrrr | | Favorite anime genres | People who don't watch anime | animeno | | Favorite anime genres | Isekai anime fans | animesek | | Favorite anime genres | Magical girl anime fans | animemgc | | Favorite anime genres | Mecha anime fans | animemch | | Favorite anime genres | Paranormal/supernatural anime fans | animeprnr | | Favorite anime genres | Sci-fi anime fans | animescf | | Favorite anime genres | Slice of life anime fans | animeslclf | | Favorite anime genres | Sports anime fans | animesprts | | Favorite book genres | Apocalyptic/dystopian readers | bk-apoc-dyst | | Favorite book genres | Biography readers | bk-bio | | Favorite book genres | Business readers | bk-biz | | Favorite book genres | Children's book readers | bk-kid | | Favorite book genres | Christian book readers | bk-christ | | Favorite book genres | Cookbook, food, and wine readers | bk-food | | Favorite book genres | Diet, health, and fitness readers | bk-fit | | Favorite book genres | Fantasy readers | bk-fant | | Favorite book genres | Fiction readers | bk-fic | | Favorite book genres | Graphic novel and comic readers | bk-gn | | Favorite book genres | History readers | bk-hist | | Favorite book genres | Horror/paranormal readers | bk-horror | | Favorite book genres | Humor/entertainment readers | bk-ent | | Favorite book genres | Mystery and crime readers | bk-myst | | Favorite book genres | Politics and social sciences readers | bk-polisci | | Favorite book genres | Religion and spirituality readers | bk-relig | | Favorite book genres | Romance readers | bk-rom | | Favorite book genres | Science fiction readers | bk-scifi | | Favorite book genres | Self-help and relationships readers | bk-self | | Favorite book genres | Teen and young adult book readers | bk-tya | | Favorite book genres | Thriller and suspense readers | bk-ths | | Favorite book genres | Travel readers | bk-trav | | Favorite mobile game genres | Action game fans | mg-act | | Favorite mobile game genres | Adventure game fans | mg-adv | | Favorite mobile game genres | Arcade game fans | mg-arc | | Favorite mobile game genres | Board game fans | mg-brd | | Favorite mobile game genres | Card game fans | mg-card | | Favorite mobile game genres | Casino game fans | mg-cas | | Favorite mobile game genres | Educational game fans | mg-edu | | Favorite mobile game genres | Family game fans | mg-fam | | Favorite mobile game genres | Music game fans | mg-mus | | Favorite mobile game genres | People who don't play mobile games | mg-none | | Favorite mobile game genres | Puzzle game fans | mg-puz | | Favorite mobile game genres | Racing game fans | mg-race | | Favorite mobile game genres | Role playing game fans | mg-rpg | | Favorite mobile game genres | Shooter game fans | mg-shoot | | Favorite mobile game genres | Simulation game fans | mg-sim | | Favorite mobile game genres | Sports game fans | mg-sprt | | Favorite mobile game genres | Strategy game fans | mg-strat | | Favorite mobile game genres | Trivia game fans | mg-triv | | Favorite mobile game genres | Word game fans | mg-word | | Favorite mobile game modes | Mobile gamers who prefer multiplayer with friends/family | multipfriends | | Favorite mobile game modes | Mobile gamers who prefer multiplayer with bots | multiplayphone | | Favorite mobile game modes | Mobile gamers who prefer multiplayer with strangers | multipstrang | | Favorite mobile game modes | Mobile gamers who prefer single player | singleplay | | Favorite movie genres | Action movie fans | video-genre-action | | Favorite movie genres | Adventure movie fans | video-genre-adventure | | Favorite movie genres | Animation movie fans | video-genre-animation | | Favorite movie genres | Biography fans | video-genre-biography | | Favorite movie genres | Comedy movie fans | video-genre-comedy | | Favorite movie genres | Crime movie fans | video-genre-crime | | Favorite movie genres | Documentary fans | video-genre-documentary | | Favorite movie genres | Drama movie fans | video-genre-drama | | Favorite movie genres | Family movie fans | video-genre-family | | Favorite movie genres | Fantasy movie fans | video-genre-fantasy | | Favorite movie genres | Film noir movie fans | video-genre-film-noir | | Favorite movie genres | History movie fans | video-genre-history | | Favorite movie genres | Horror movie fans | video-genre-horror | | Favorite movie genres | Music movie fans | video-genre-music | | Favorite movie genres | Musical fans | video-genre-musical | | Favorite movie genres | Mystery movie fans | video-genre-mystery | | Favorite movie genres | Romance movie fans | video-genre-romance | | Favorite movie genres | Sci-fi movie fans | video-genre-scifi | | Favorite movie genres | Short film fans | video-genre-short-film | | Favorite movie genres | Sports movie fans | video-genre-sport | | Favorite movie genres | Superhero movie fans | video-genre-superhero | | Favorite movie genres | Thriller movie fans | video-genre-thriller | | Favorite movie genres | War movie fans | video-genre-war | | Favorite movie genres | Western movie fans | video-genre-western | | Favorite music genres | Classical fans | musclas | | Favorite music genres | Country fans | muscntr | | Favorite music genres | Electronic/dance fans | musdanc | | Favorite music genres | Hip-hop/rap fans | musrap | | Favorite music genres | Indie/alternative fans | musalrtn | | Favorite music genres | Metal fans | musmtl | | Favorite music genres | Pop fans | muspop | | Favorite music genres | Rock fans | musrock | | Favorite social media platforms | Discord users | sm-discord | | Favorite social media platforms | Facebook users | sm-facebook | | Favorite social media platforms | Instagram users | sm-instagram | | Favorite social media platforms | LinkedIn users | sm-linkedin | | Favorite social media platforms | People who don't use any social media platforms | sm-none | | Favorite social media platforms | Pinterest users | sm-pinterest | | Favorite social media platforms | Reddit users | sm-reddit | | Favorite social media platforms | Snapchat users | sm-snapchat | | Favorite social media platforms | TikTok users | sm-tiktok | | Favorite social media platforms | Tumblr users | sm-tumblr | | Favorite social media platforms | Twitch users | sm-twitch | | Favorite social media platforms | Twitter users | sm-twitter | | Favorite social media platforms | WeChat users | sm-wechat | | Favorite social media platforms | WhatsApp users | sm-whatsapp | | Favorite social media platforms | YouTube users | sm-youtube | | Favorite sports | Athletics fans | fs-athlet | | Favorite sports | Badminton fans | fs-bdm | | Favorite sports | Baseball fans | fs-basb | | Favorite sports | Basketball fans | fs-bask | | Favorite sports | Boxing fans | fs-box | | Favorite sports | Cricket fans | fs-crick | | Favorite sports | American football fans | fs-fa | | Favorite sports | Golf fans | fs-golf | | Favorite sports | Ice hockey fans | fs-hocki | | Favorite sports | People who don't watch any sport | fs-no | | Favorite sports | Martial arts fans | fs-marta | | Favorite sports | MMA fans | fs-mma | | Favorite sports | Motor sport fans | fs-motor | | Favorite sports | Other sports fans | fs-other | | Favorite sports | Soccer (European football) fans | fs-fe | | Favorite sports | Swimming fans | fs-swim | | Favorite sports | Table tennis fans | fs-tabt | | Favorite sports | Tennis fans | fs-ten | | Favorite sports | Volleyball fans | fs-volyb | | Favorite sports | Winter sports fans | fs-wintsp | | Favorite sports | X-games fans | fs-extrm | | Favorite stores for beauty products | Amazon beauty product shoppers | bt-prod-loc-amzn | | Favorite stores for beauty products | Beauty store beauty product shoppers | bt-prod-loc-bstore | | Favorite stores for beauty products | Department store beauty product shoppers | bt-prod-loc-deptst | | Favorite stores for beauty products | Drugstore/low cost retail store beauty product shoppers | bt-prod-loc-retail | | Favorite stores for home goods | Amazon home goods shoppers | amz-homegoods | | Favorite stores for home goods | HomeGoods home goods shoppers | hg-homegoods | | Favorite stores for home goods | Ikea home goods shoppers | ikea-homegoods | | Favorite stores for home goods | Buy home goods somewhere else | othr-homegoods | | Favorite stores for home goods | Target home goods shoppers | trg-homegoods | | Favorite stores for home goods | The home depot home goods shoppers | thd-homegoods | | Favorite stores for home goods | Walmart home goods shoppers | wlm-homegoods | | Favorite stores for home goods | Wayfair home goods shoppers | wyf-homegoods | | Frequently purchased toys | Action figures toys buyers | toyspurchased-action-figures | | Frequently purchased toys | Animals toys buyers | toyspurchased-animals | | Frequently purchased toys | Cars and radio controlled toys buyers | toyspurchased-cars-rc | | Frequently purchased toys | Construction toys buyers | toyspurchased-contstruction | | Frequently purchased toys | Creative toys buyers | toyspurchased-creative | | Frequently purchased toys | Dolls buyers | toyspurchased-dolls | | Frequently purchased toys | Educational toys buyers | toyspurchased-educational | | Frequently purchased toys | Electronic toys buyers | toyspurchased-electronic | | Frequently purchased toys | Games buyers | toyspurchased-games | | Frequently purchased toys | Physical activity and dexterity toys buyers | toyspurchased-physical | | Frequently purchased toys | Puzzle/assembly toys buyers | toyspurchased-puzzle-assembly | | Frequently purchased toys | Science and optical toys buyers | toyspurchased-science | | Frequently purchased toys | Sound toys buyers | toyspurchased-sound | | Gambling habits | Casino game players | gmbl-casino | | Gambling habits | People who don't gamble | gmbl-no | | Gambling habits | Lottery/scratch card players | gmbl-lottery | | Gambling habits | Race betting participants | gmbl-race | | Gambling habits | Sports betting participants | gmbl-sports | | Gaming consoles played | Android players | game-platform-android | | Gaming consoles played | iOS players | game-platform-ios | | Gaming consoles played | Nintendo Switch players | game-platform-nintendo-switch | | Gaming consoles played | Non-console gamers | game-platform-none | | Gaming consoles played | Oculus VR players | game-platform-oculus | | Gaming consoles played | PC gamers | game-platform-pc | | Gaming consoles played | PlayStation 4 Pro players | game-platform-playstation-4 | | Gaming consoles played | PlayStation 5 players | game-platform-playstation-5 | | Gaming consoles played | Xbox One X players | game-platform-xbox-one | | Gaming consoles played | Xbox Series X/S players | game-platform-xbox-series | | Gender identity | Women | female | | Gender identity | Men | male | | Hair type | People with chemically-treated hair | chemicht | | Hair type | People with coily hair | coilyht | | Hair type | People with color-treated hair | colorht | | Hair type | People with curly hair | curlyht | | Hair type | People with damaged hair | damaght | | Hair type | People with fine/thin hair | fineht | | Hair type | People with natural hair | naturalht | | Hair type | People with straight hair | straightht | | Hair type | People with thick hair | thickht | | Hair type | People with wavy hair | wavyht | | Hobbies and interests | Artists/crafters | hobbies-arts-crafts | | Hobbies and interests | Boardgamers | hobbies-boardgames | | Hobbies and interests | Boaters | hobbies-boating | | Hobbies and interests | Campers | hobbies-camping | | Hobbies and interests | Card collectors | hobbies-cards | | Hobbies and interests | Home chefs | hobbies-cooking | | Hobbies and interests | Crocheters/knitters | hobbies-crochetknit | | Hobbies and interests | Gardeners | hobbies-gardening | | Hobbies and interests | Health and fitness enthusiasts | hobbies-health-fitness | | Hobbies and interests | Hikers | hobbies-hiking | | Hobbies and interests | Hunters/fishers | hobbies-hunting-fishing | | Hobbies and interests | Interior decorators/renovators | hobbies-interior-deco | | Hobbies and interests | Fans of other hobbies/interests | hobbies-other | | Hobbies and interests | Photographers/videographers | hobbies-photo | | Hobbies and interests | Musicians | hobbies-play-music | | Hobbies and interests | Readers | hobbies-reading | | Hobbies and interests | RVers/motor caravanners | hobbies-motor-caravan-rv | | Hobbies and interests | Technology enthusiasts | hobbies-technology-computers | | Hobbies and interests | Traveling enthusiasts | hobbies-travel | | Hobbies and interests | Museum-goers and gal​lery-​go​ers | hobbies-artexhib | | Hobbies and interests | TV sports fans | hobbies-tv-sports | | Homeownership | Homeowners | own | | Homeownership | Renters | rent | | Hours spent mobile gaming | Gamers who play \<1 hour a week | less1hr | | Hours spent mobile gaming | Gamers who play 1-3 hours a week | 1-3hrs | | Hours spent mobile gaming | Gamers who play 4-6 hours a week | 4-6hrs | | Hours spent mobile gaming | Gamers who play 7+ hours a week | 7plushrs | | Household income range | \$0-35k income households | 0-35k | | Household income range | \$150k+ income households | 150k-pl | | Household income range | \$35-75k income households | 35-75k | | Household income range | \$75-150k income households | 75-150k | | Household income range – Poland | 0- 60k pln income households | 0-60kpln | | Household income range – Poland | 120k-180k pln income households | 120k-180kpln | | Household income range – Poland | 180k+ pln income households | 180k-plpln | | Household income range – Poland | 60k–120k pln income households | 60k–120kpln | | Interest in cooking | Avid home cooks | avidcook | | Interest in cooking | People who don’t cook | nocook | | Interest in cooking | People who cook only out of necessity | litecook | | Kids toy buying frequency | Frequent kids toy buyers | toybuy-freq | | Kids toy buying frequency | People who never buy kids toys | toybuy-no | | Kids toy buying frequency | Occasional kids toy buyers | toybuy-sometimes | | Kindle users | Kindle users | yeskindle | | Kindle users | People who don't use Kindle | nokindle | | Liquor consumer | Non-liquor drinkers | noliquor | | Liquor consumer | Liquor drinkers | liquor | | Literary preference | Fiction readers | fiction | | Literary preference | Nonfiction readers | non-fiction | | Main US grocery stores | Albertsons/Safeway (incl. Vons, Jewel-Osco, Shaw’s) shoppers | grstoralbrt | | Main US grocery stores | Aldi shoppers | grstoraldi | | Main US grocery stores | Costco Wholesale shoppers | grstorcostco | | Main US grocery stores | Food Lion shoppers | grstorlion | | Main US grocery stores | Giant / Giant Eagle shoppers | grstorgiant | | Main US grocery stores | H-E-B shoppers | grstorheb | | Main US grocery stores | Kroger Co. banners (Kroger, Ralphs, Fry’s, King Soopers, Smith’s) shoppers | grstorkroger | | Main US grocery stores | Meijer shoppers | grstormeijer | | Main US grocery stores | Other grocery stores shoppers | grstorothers | | Main US grocery stores | Publix shoppers | grstorpublix | | Main US grocery stores | Sam’s Club shoppers | grstorsams | | Main US grocery stores | Sprouts Farmers Market shoppers | grstorsprout | | Main US grocery stores | Target / Super Target shoppers | grstortarget | | Main US grocery stores | Trader Joe’s shoppers | grstortrader | | Main US grocery stores | Walmart Supercenter/Neighborhood Market shoppers | grstorwalmart | | Main US grocery stores | Wegmans shoppers | grstorwegmans | | Main US grocery stores | Whole Foods Market shoppers | grstorwhole | | Medication usage | Allergy and sinus medication users | allrgmeds | | Medication usage | Chronic medication users | chrncmeds | | Medication usage | Cold and cough medication users | coldmeds | | Medication usage | Digestive and gut health product users | gutmeds | | Medication usage | First aid product users | frstadmeds | | Medication usage | Mental and sleep medication users | mntlmeds | | Medication usage | Other medication users | othermeds | | Medication usage | Pain and fever relief users | painmeds | | Medication usage | Skin treatment users | skinmeds | | Medication usage | Vitamin, supplement and immune support users | immunmeds | | Medication usage | Women’s health product users | wmnmeds | | Military service | Civilians | militaryno | | Military service | Veterans | militaryyes | | Mobile device | Android users | android | | Mobile device | iPhone users | iphone | | Mobile device | Other mobile device users | ph-oth | | Mobile gamers | People who don't play mobile games | mobileno | | Mobile gamers | Mobile gamers | mobileyes | | Mobile gaming frequency | Daily mobile gamers | mobile-game-frequency-daily | | Mobile gaming frequency | Monthly mobile gamers | mobile-game-frequency-monthly | | Mobile gaming frequency | Rare mobile gamers | mobile-game-frequency-rarely | | Mobile gaming frequency | Weekly mobile gamers | mobile-game-frequency-weekly | | Musical instruments played | Bassists | musical-instrument-bass | | Musical instruments played | Cellists | musical-instrument-cello | | Musical instruments played | Clarinetists | musical-instrument-clarinet | | Musical instruments played | Drummers | musical-instrument-drums | | Musical instruments played | Flutists | musical-instrument-flute | | Musical instruments played | Guitarists | musical-instrument-guitar | | Musical instruments played | Harpists | musical-instrument-harp | | Musical instruments played | People who don't play musical instruments | musical-instrument-none | | Musical instruments played | Other musical instrument players | musical-instrument-other | | Musical instruments played | Pianists | musical-instrument-piano | | Musical instruments played | Recorder players | musical-instrument-recorder | | Musical instruments played | Saxophonists | musical-instrument-saxophone | | Musical instruments played | Trumpeters | musical-instrument-trumpet | | Musical instruments played | Violinists | musical-instrument-violin | | Number of credit cards | People without credit cards | 0cc | | Number of credit cards | People with 1 credit card | 1cc | | Number of credit cards | People with 2-4 credit cards | 2-4cc | | Number of credit cards | People with 5+ credit cards | 5cc | | Nutritional supplement use | People who do not use nutritional supplements | nosupps | | Nutritional supplement use | Daily nutritional supplement users | takesupps | | Nutritional supplement use | Occasional nutritional supplement users | suppsoccas | | Online learners | People who take online coding classes | coding-cls | | Online learners | People who take online language classes | lang-cls | | Online learners | People who don't take any online classes | no-cls | | Online learners | People who take online college classes | college-cls | | Online learners | People who take other online classes | other-cls | | Online learners | People who take online skill/software certification classes | softw-cls | | Online shopping marketplaces | Amazon shoppers | amzsh | | Online shopping marketplaces | eBay shoppers | ebsh | | Online shopping marketplaces | Etsy shoppers | etsh | | Online shopping marketplaces | Non-online shoppers | nosh | | Online shopping marketplaces | Overstock shoppers | ovsh | | Online shopping marketplaces | Rakuten shoppers | rksh | | Online shopping marketplaces | Temu shoppers | tmush | | Online shopping marketplaces | Walmart.com shoppers | wmtsh | | Online shopping marketplaces | Wayfair shoppers | wfsh | | Online traders | People who don't trade | notrd | | Online traders | People for who trading is a hobby | hobtrd | | Paid video streamer | Paid video streamers | paid-video-streaming-subscriber-yes | | Parents | People without children | parentsno | | Parents | Parents | parentsyes | | Pet owner | Bird owners | pet-bird | | Pet owner | Cat owners | pet-cat | | Pet owner | Dog owners | pet-dog | | Pet owner | Fish owners | pet-fish | | Pet owner | Horse owners | pet-horse | | Pet owner | People without pets | pet-no | | Pet owner | People with other pets | pet-oth | | Pet owner | Reptile owners | pet-rept | | Pet owner | Small animal or rodent owners | pet-sm | | Podcast listener | People who don't listen to podcasts | nopod | | Podcast listener | Podcast listeners | pod | | Political affiliation | Democrats | dem | | Political affiliation | Politically Independent/unafilliated | ind | | Political affiliation | Republicans | rep | | Preferred book format | Readers who prefer any printed books | prntbk | | Preferred book format | Readers who prefer e-books | ebk | | Preferred book format | Readers who prefer hardcovers | prntbkh | | Preferred book format | Readers who prefer paperbacks | prntbkp | | Preferred decor style | Bohemian decor fans | decor-bohemian | | Preferred decor style | Farmhouse decor fans | decor-farmhouse | | Preferred decor style | Industrial decor fans | decor-industrial | | Preferred decor style | Mid-century modern decor fans | decor-mid-century-modern | | Preferred decor style | People who unsure about their preferred decor style | decor-unsure | | Preferred decor style | Urban modern decor fans | decor-urban-modern | | Preferred nutritional supplement benefits | Anti-inflammatory support seekers | nutrsuppbene-anti-inflammatory | | Preferred nutritional supplement benefits | Blood circulation seekers | nutrsuppbene-blood-circulation | | Preferred nutritional supplement benefits | Bone health seekers | nutrsuppbene-bone-health | | Preferred nutritional supplement benefits | Brain support seekers | nutrsuppbene-brain-health | | Preferred nutritional supplement benefits | Digestive health seekers | nutrsuppbene-digestive-health | | Preferred nutritional supplement benefits | Energy support seekers | nutrsuppbene-energy | | Preferred nutritional supplement benefits | General wellness seekers | nutrsuppbene-general-health | | Preferred nutritional supplement benefits | Heart health seekers | nutrsuppbene-heart-health | | Preferred nutritional supplement benefits | Immune support seekers | nutrsuppbene-immune-health | | Preferred nutritional supplement benefits | Skin, hair & nail support seekers | nutrsuppbene-skin-hair-nails | | Preferred nutritional supplement benefits | Sleep support seekers | nutrsuppbene-sleep | | Preferred nutritional supplement benefits | Anti-stress and mood support seekers | nutrsuppbene-stress | | Preferred nutritional supplement benefits | Weight management seekers | nutrsuppbene-weight | | Preferred nutritional supplement types | People who take calcium | nutrisupp-calcium | | Preferred nutritional supplement types | People who take collagen | nutrisupp-collagen | | Preferred nutritional supplement types | People who take CoQ10 | nutrisupp-coq10 | | Preferred nutritional supplement types | People who take fiber | nutrisupp-fiber | | Preferred nutritional supplement types | People who take folic acid | nutrisupp-folic | | Preferred nutritional supplement types | People who take iron | nutrisupp-iron | | Preferred nutritional supplement types | People who take magnesium | nutrisupp-magnesium | | Preferred nutritional supplement types | People who take multivitamin | nutrisupp-multivitamin | | Preferred nutritional supplement types | People who take Omega-3/Fish Oil | nutrisupp-omega3 | | Preferred nutritional supplement types | People who take probiotics | nutrisupp-prob | | Preferred nutritional supplement types | People who take protein | nutrisupp-protein | | Preferred nutritional supplement types | People who take turmeric | nutrisupp-tumeric | | Preferred nutritional supplement types | People who take B-complex vitamins | nutrisupp-vitaminB | | Preferred nutritional supplement types | People who take Vitamin C | nutrisupp-vitaminC | | Preferred nutritional supplement types | People who take Vitamin D | nutrisupp-vitaminD | | Preferred nutritional supplement types | People who take zinc | nutrisupp-zinc | | Primary mode of transportation | Bus riders | pmtrans-bus | | Primary mode of transportation | Car drivers | pmtrans-car | | Primary mode of transportation | Carpoolers | pmtrans-cp | | Primary mode of transportation | Subway/train/light rail riders | pmtrans-rail | | Primary source of investment advice | Investors with human advisers | investments-human-advisor | | Primary source of investment advice | Investors who use robo-advisers | investments-robo-advisor | | Primary source of investment advice | Self-directed investors | investments-self-directed | | Product financing habits | People who have not used financing | haventfin | | Product financing habits | People who are open to financing | openfin | | Product financing habits | People who use financing | havefin | | Racial or ethnic identity | Asian people | asian | | Racial or ethnic identity | Black people | black | | Racial or ethnic identity | Hispanic people | hispanic | | Racial or ethnic identity | People of other races or ethnicities | ethn-oth | | Racial or ethnic identity | White people | white | | Reading frequency | Readers of 1-3 books a month | 1-3bks | | Reading frequency | Readers of 4+ books a month | 4bks-pl | | Reading frequency | People who don't read | 0bks | | Recently purchased categories | Appliances buyers | purchased-appliances | | Recently purchased categories | Apps and games buyers | purchased-apps-games | | Recently purchased categories | Arts, crafts, and sewing buyers | purchased-arts-crafts-sewing | | Recently purchased categories | Audiobooks buyers | purchased-audiobooks | | Recently purchased categories | Automotive buyers | purchased-automotive | | Recently purchased categories | Baby buyers | purchased-baby | | Recently purchased categories | Beauty and personal care buyers | purchased-beauty-personal-care | | Recently purchased categories | Books buyers | purchased-books | | Recently purchased categories | Camera and photo buyers | purchased-camera-photo | | Recently purchased categories | CDs and vinyl buyers | purchased-cds-vinyl | | Recently purchased categories | Cell phones and accessories buyers | purchased-cell-phones-accessories | | Recently purchased categories | Clothing and shoes buyers | purchased-clothing-shoes | | Recently purchased categories | Computers and accessories buyers | purchased-computers-accessories | | Recently purchased categories | Digital music buyers | purchased-digital-music | | Recently purchased categories | Electronics buyers | purchased-electronics | | Recently purchased categories | Entertainment collectibles buyers | purchased-entertainment-collectibles | | Recently purchased categories | Gift cards buyers | purchased-gift-cards | | Recently purchased categories | Groceries and gourmet food buyers | purchased-groceries-gourmet-food | | Recently purchased categories | Handmade products buyers | purchased-handmade-products | | Recently purchased categories | Health and household buyers | purchased-health-household | | Recently purchased categories | Home and kitchen buyers | purchased-home-kitchen | | Recently purchased categories | Jewelry and watches buyers | purchased-jewelry-watches | | Recently purchased categories | Kitchen and dining buyers | purchased-kitchen-dining | | Recently purchased categories | Movies and TV buyers | purchased-movies-tv | | Recently purchased categories | Musical instruments buyers | purchased-musical-instruments | | Recently purchased categories | Office products buyers | purchased-office-products | | Recently purchased categories | Patio, lawn, and garden buyers | purchased-patio-lawn-garden | | Recently purchased categories | Pet supplies buyers | purchased-pet-supplies | | Recently purchased categories | Software buyers | purchased-software | | Recently purchased categories | Sports and outdoors buyers | purchased-sports-outdoors | | Recently purchased categories | Sports collectibles buyers | purchased-sports-collectibles | | Recently purchased categories | Tools and home improvement buyers | purchased-tools-home-improvement | | Recently purchased categories | Toys and games buyers | purchased-toys-games | | Recently purchased categories | Video games buyers | purchased-video-games | | Relationship status | People cohabitating with their significant other | cohabit | | Relationship status | People in a domenstic partnership or civil union | dom-part | | Relationship status | Married people | married | | Relationship status | Separated or divorced people | sep-div | | Relationship status | Single people | single | | Relationship status | Widowed people | widowed | | Religious affiliation | Buddhists | buddhism | | Religious affiliation | Christians | christian | | Religious affiliation | Hindus | hindu | | Religious affiliation | Muslims | islam | | Religious affiliation | Jews | judaism | | Religious affiliation | People with no religious affiliation | no-relig | | Religious affiliation | People with other religious affiliations | relig-oth | | Search engine used | Bing users | engine-bing | | Search engine used | DuckDuckGo users | engine-duckduckgo | | Search engine used | Google users | engine-google | | Search engine used | Yahoo! users | engine-yahoo | | Sexual orientation | Heterosexuals | hetero | | Sexual orientation | LGBTQ+ people | lgbt | | Sexual orientation | People who prefer not to disclose their sexual orientation | no-ans | | Side hustles | People without side hustles | side-hustle-no | | Side hustles | People with side hustles | side-hustle-yes | | Skin concerns | People with ashy or flaky skin | skinflaky | | Skin concerns | People with acne or clogged pores | skinacne | | Skin concerns | People with hyperpigmentation | skinpigment | | Skin concerns | People with dry skin | skindry | | Skin concerns | People with fine lines or wrinkles | skinwrinkls | | Skin concerns | People with ingrown hairs | skinhairs | | Skin concerns | People without skin issues | skinone | | Skin concerns | People with rough or callused skin | skinrough | | Skin concerns | People with sensitive skin | skinsensitive | | Skin concerns | People with sun damage or age spots | skinsunage | | Small business owner | People who don't own small businesses | small-biz-owner-no | | Small business owner | Small business owners | small-biz-owner-yes | | Smart assistant user | Alexa users | alexa | | Smart assistant user | Google Assistant users | goog-asst | | Smart assistant user | People who do not use smart assistants | no-smt-asst | | Smart assistant user | Siri users | siri | | Smart speaker user | Amazon Echo users | speakeramz | | Smart speaker user | Apple HomePod users | speakerapl | | Smart speaker user | Google Nest users | speakerggl | | Smart speaker user | People who don't use smart speaker | speakerno | | Smart speaker user | Other brands users | speakeroth | | Smoking habit | Cigarette smokers | cigarettes | | Smoking habit | Cigar smokers | cigars | | Smoking habit | Non-smokers | nosmoking | | Smoking habit | E-cigarette/vape smokers | ecigsvps | | Sports players | People who play badminton | splbdm | | Sports players | People who play baseball | splbsb | | Sports players | People who play basketball | splbsk | | Sports players | People who cycle | spbcln | | Sports players | People who play cue sports | spcue | | Sports players | People who box | splbox | | Sports players | People who do canoeing/kayaking | spacankk | | Sports players | People who play cricket | splcrk | | Sports players | People who play darts | spdrts | | Sports players | People who play American football | splfoot | | Sports players | People who play golf | splgolf | | Sports players | People who play field hockey | splhockf | | Sports players | People who play ice hockey | splhocki | | Sports players | People who don't play any sport | splno | | Sports players | People who wrestle | spwrstl | | Sports players | People who play other sports | sploth | | Sports players | People who play pickleball, raquetball and/or squash | sppklbl | | Sports players | People who climb | sprclimb | | Sports players | People who play rugby | splrug | | Sports players | People who do skiing/snowboarding | splskisboard | | Sports players | People who play soccer (European football) | spleufoot | | Sports players | People who swim | splswm | | Sports players | People who play table tennis | spltabtn | | Sports players | People who play tennis | spltns | | Sports players | People who play volleyball | splvly | | Streaming device | Amazon Fire TV streamers | streaming-devices-amazon-fire | | Streaming device | Android streamers | streaming-devices-android-phone-tablet | | Streaming device | Apple TV streamers | streaming-devices-apple-tv | | Streaming device | Cable box streamers | streaming-devices-cable-box | | Streaming device | Chromecast streamers | streaming-devices-chromecast | | Streaming device | iOS streamers | streaming-devices-iphone-ipad | | Streaming device | People who don't use a streaming device | streaming-devices-none | | Streaming device | Nvidia Shield streamers | streaming-devices-nvidia-shield | | Streaming device | PC/laptop streamers | streaming-devices-pc-laptop | | Streaming device | Playstation streamers | streaming-devices-playstation | | Streaming device | Roku streamers | streaming-devices-roku | | Streaming device | Smart TV streamers | streaming-devices-smart-tv | | Streaming device | Xbox streamers | streaming-devices-xbox | | Tablet device | Android owners | andr | | Tablet device | iPad owners | ipad | | Tablet device | People with other or no tablets | tab-oth | | Tea drinker | People who don't drink tea | notea | | Tea drinker | Tea drinkers | tea | | Tea drinking frequency | Daily tea drinkers | tea-daily | | Tea drinking frequency | Monthly tea drinkers | lessonceweek | | Tea drinking frequency | People who don't drink tea | tea-never | | Tea drinking frequency | Weekly tea drinkers | onceweekly | | Tea drinking frequency | Semi-weekly tea drinkers | fewtimesweek | | Teacher, educator or coach | Tutors and coaches | pt-tut | | Teacher, educator or coach | People who don't have teaching experience | no-teach | | Teacher, educator or coach | Teachers and educators | ft-teach | | Travel frequency | Occasional travelers | some-travel | | Travel frequency | Frequent travelers | lots-travel | | Travel frequency | Infrequent travelers | no-travel | | TV and streaming services | Amazon Prime Video subscribers | tv-streaming-service-amazon | | TV and streaming services | Apple TV subscribers | tv-streaming-service-apple | | TV and streaming services | Cable TV subscribers | tv-streaming-service-cable | | TV and streaming services | Crackle subscribers | tv-streaming-service-crackle | | TV and streaming services | DirecTV subscribers | tv-streaming-service-directv | | TV and streaming services | DISH Network subscribers | tv-streaming-service-dish | | TV and streaming services | Disney+ subscribers | tv-streaming-service-disney | | TV and streaming services | ESPN+ subscribers | tv-streaming-service-espn | | TV and streaming services | HBO subscribers | tv-streaming-service-hbo | | TV and streaming services | Hulu subscribers | tv-streaming-service-hulu | | TV and streaming services | Netflix subscribers | tv-streaming-service-netflix | | TV and streaming services | Users of other free streaming services | other-free | | TV and streaming services | Subscribers to other paid streaming services | other-paid | | TV and streaming services | Plex subscribers | tv-streaming-service-plex | | TV and streaming services | Roku Channel subscribers | tv-streaming-service-roku | | TV and streaming services | Showtime subscribers | tv-streaming-service-showtime | | TV and streaming services | TubiTV subscribers | tv-streaming-service-tubi | | TV and streaming services | YouTube TV subscribers | tv-streaming-service-youtube | | Type of community | Rural residents | rural | | Type of community | Suburban residents | suburban | | Type of community | Urban residents | urban | | Type of residence | People who live in apartments/condos | apt | | Type of residence | People who live in houses | house | | Type of residence | People who live in mobile homes | mobilehome | | Types of investment accounts | 529 account holders | investment-accounts-529 | | Types of investment accounts | 401(k) account holders | investment-accounts-401k | | Types of investment accounts | Traditional IRA account holders | investment-accounts-ira | | Types of investment accounts | People without investment accounts | investment-accounts-none | | Types of investment accounts | Roth 401(k) account holders | investment-accounts-roth-401k | | Types of investment accounts | Roth IRA account holders | investment-accounts-roth-ira | | Types of investment accounts | SEP IRA account holders | investment-accounts-sep-ira | | Types of investment accounts | SIMPLE IRA account holders | investment-accounts-simple-ira | | Types of investment accounts | Traditional brokerage account holders | investment-accounts-brokerage | | U.S. geographic region | Midwest residents | mw | | U.S. geographic region | Northeast residents | ne | | U.S. geographic region | Pacific residents | pac | | U.S. geographic region | Rocky Mountain residents | rcky | | U.S. geographic region | Southeast residents | se | | U.S. geographic region | Southwest residents | sw | | U.S. state | Alabama residents | stalabama | | U.S. state | Alaska residents | stalaska | | U.S. state | Arizona residents | starizona | | U.S. state | Arkansas residents | starkansas | | U.S. state | California residents | stcalifornia | | U.S. state | Colorado residents | stcolorado | | U.S. state | Connecticut residents | stconnecticut | | U.S. state | Delaware residents | stdelaware | | U.S. state | Florida residents | stflorida | | U.S. state | Georgia residents | stgeorgia | | U.S. state | Hawaii residents | sthawaii | | U.S. state | Idaho residents | stidaho | | U.S. state | Illinois residents | stillinois | | U.S. state | Indiana residents | stindiana | | U.S. state | Iowa residents | stiowa | | U.S. state | Kansas residents | stkansas | | U.S. state | Kentucky residents | stklentucky | | U.S. state | Louisiana residents | stlouisiana | | U.S. state | Maine residents | stmaine | | U.S. state | Maryland residents | stmaryland | | U.S. state | Massachusetts residents | stmassachusetts | | U.S. state | Michigan residents | stmichigan | | U.S. state | Minnesota residents | stminnesota | | U.S. state | Mississippi residents | stmississippi | | U.S. state | Missouri residents | stmissouri | | U.S. state | Montana residents | stmontana | | U.S. state | Nebraska residents | stnebraska | | U.S. state | Nevada residents | stnevada | | U.S. state | New Hampshire residents | stnewhampshire | | U.S. state | New Jersey residents | stnewjersey | | U.S. state | New Mexico residents | stnewmexico | | U.S. state | New York residents | stnewyork | | U.S. state | North Carolina residents | stnorthcarolina | | U.S. state | North Dakota residents | stnorthdakota | | U.S. state | Ohio residents | stohio | | U.S. state | Oklahoma residents | stoklahoma | | U.S. state | Oregon residents | storegon | | U.S. state | Pennsylvania residents | stpennsylvania | | U.S. state | Rhode Island residents | strhodeisland | | U.S. state | South Carolina residents | stsouthcarolina | | U.S. state | South Dakota residents | stsouthdakota | | U.S. state | Tennessee residents | sttennessee | | U.S. state | Texas residents | sttexas | | U.S. state | Utah residents | stutah | | U.S. state | Vermont residents | stvermont | | U.S. state | Virginia residents | stvirginia | | U.S. state | Washington residents | stwashington | | U.S. state | Washington, D.C. residents | stwashingtondc | | U.S. state | West Virginia residents | stwestvirginia | | U.S. state | Wisconsin residents | stwisconsin | | U.S. state | Wyoming residents | stwyoming | | Video doorbell owners | People who don't have a video doorbell | viddrbellno | | Video doorbell owners | Video doorbell owners | viddrbellyes | | Video game players | People who don't play video games | notvideoplay | | Video game players | Video gamers | videoplay | | Volunteers | People who don't volunteer | novolnt | | Volunteers | Volunteers | yesvolnt | | Weed / CBD consumer | People who don't consume weed/CBD | weedcbdno | | Weed / CBD consumer | Weed/CBD consumer | weedcbdyes | | Wine consumption | People who don't drink wine | nowine | | Wine consumption | Wine drinkers | wine | | Wine consumption frequency | 1-5 glasses a week | 1-5wine | | Wine consumption frequency | 6-10 glasses a week | 6-10wine | | Wine consumption frequency | Never drinks wine | no-wine | | Work industry | Arts, entertainment, and recreation workers | industry-arts | | Work industry | Construction workers | industry-const | | Work industry | Education workers | industry-edu | | Work industry | Finance and insurance workers | industry-fin | | Work industry | Food, leisure, and hospitality workers | industry-food | | Work industry | Government and public administration workers | industry-gov | | Work industry | Health care and social assistance workers | industry-health | | Work industry | Homemakers | industry-home | | Work industry | Information service and data processing workers | industry-it | | Work industry | People who work in other industries | industry-other | | Work industry | Professional/business service workers | industry-profserv | | Work industry | Retail workers | industry-retail | | Work industry | Scientific/technical service workers | industry-sci | | Work industry | Software workers | industry-software | | Work industry | Transportation and warehousing workers | industry-trans | | Workout types | Aerobics participants | wrkaerobcs | | Workout types | Crossfit participants | wrkcross | | Workout types | Cyclers/spinners | wrkcycl | | Workout types | HIIT participants | wrkhiit | | Workout types | People who don't exercise | wrknone | | Workout types | Meditators | wrkmedit | | Workout types | People who do other types of workouts | wrkother | | Workout types | Pilates participants | wrkpltes | | Workout types | Runners/joggers | wrkrun | | Workout types | Sports players | wrksprts | | Workout types | Strength trainers | wrkstrngth | | Workout types | Swimmers/aqua fitness participants | wrkswm | | Workout types | Yoga participants | wrkyoga | | Workout types | Zumba participants | wrkzumba | | Action game player | Action game players | action | | Adventure game player | Adventure game players | adventure | | Alexa user | Alexa users | alexa-users | | Amazon Shop with Points user | Shop with Points users | shpwpoints | | Amazon Shop with Points user | People who don't use Shop with Points program | shpwpointsno | | Amazon Store Card owner | Amazon store cc owners | amzstorecc | | Amazon Store Card owner | People who don't own Amazon store cc | amzstoreccno | | Amazon Visa Signature card owner | Amazon Visa Signature cc owners | amzvisacc | | Amazon Visa Signature card owner | People who don't own Amazon Visa Signature cc | amzvisaccno | | Arcade game player | Arcade game players | arcade | | B2B buyers | People who bought on Alibaba | b2balibaba | | B2B buyers | People who bought on other marketplaces | b2bothers | | B2B buyers | People who never bought on business-oriented marketplaces | b2bno | | Biography reader | Biography readers | biography | | Bleached/blonde hair | People with bleached/blonde hair | yesblonde | | Bleached/blonde hair | No | noblonde | | "Buy Now, Pay Later shoppers" | People who don't use BNPL | bnpl-no | | "Buy Now, Pay Later shoppers" | Shoppers who sometimes use BNPL | bnpl-smthms | | "Buy Now, Pay Later shoppers" | Buyers who frequently use BNPL | bnpl-frqntl | | "Buy Now, Pay Later shoppers" | Shoppers who always try to use BNPL | bnpl-alws | | Buying American products is important to me. | 1 | 133-strongly-disagree | | Buying American products is important to me. | 2 | 133-disagree | | Buying American products is important to me. | 3 | 133-neutral | | Buying American products is important to me. | 4 | 133-agree | | Buying American products is important to me. | 5 | 133-strongly-agree | | Card game player | Card game players | card | | Casino game player | Casino game players | casino | | Cat owner | Cat owners | cats | | Concerned about erectile dysfunction | People concerned with ED who haven't used AHS | yesnoamzn | | Construction industry professionals | Construction industry professionals | yes-construction | | Dental appliance wearer | Dental appliance wearers | orthodapplyes | | Dental appliance wearer | People who don't wear dental appliances | orthodapplno | | Device privacy settings | I change my browser's "Do Not Track" setting to ask websites not to track me | dps-dntrack-setting | | Device privacy settings | I install browser add-ons or apps to block web trackers | dps-block-web-trackers | | Device privacy settings | I use two-factor authentication to log in to accounts I want to keep secure | dps-two-factor | | Device privacy settings | I use a password manager to set and keep secure passwords | dps-pass-mgr | | Device privacy settings | I use a VPN or proxy my connections to hide my activity | dps-vpn-account | | Device privacy settings | N/A - I don't use any of these privacy settings | dps-none | | Device purchase privacy priorities | Not at all important | dpp-not-impt | | Device purchase privacy priorities | Neutral | dpp-neutral | | Device purchase privacy priorities | Low importance | dpp-low-impt | | Device purchase privacy priorities | Moderately important | dpp-moderate-impor | | Device purchase privacy priorities | Extremely important | dpp-extra-import | | Dog owner | Dog owners | dogs | | Eating a healthy diet will help me to live longer. | 1 | 101-strongly-disagree | | Eating a healthy diet will help me to live longer. | 2 | 101-disagree | | Eating a healthy diet will help me to live longer. | 3 | 101-neutral | | Eating a healthy diet will help me to live longer. | 4 | 101-agree | | Eating a healthy diet will help me to live longer. | 5 | 101-strongly-agree | | eBay shopper | eBay shoppers | ebay-shopper | | "Entrepreneur, side hustler, or small business owner" | Small business owners | entrepreneurship-small-business | | "Entrepreneur, side hustler, or small business owner" | Full-time workers | entrepeneurship-full-time-job | | "Entrepreneur, side hustler, or small business owner" | Full-time workers with side gigs | entrepeneurship-job-plus-hustles | | "Entrepreneur, side hustler, or small business owner" | Part-time workers | entrepreneurship-part-time-gigs | | "Entrepreneur, side hustler, or small business owner" | People with no jobs or side hustles | entrepeneurship-none | | Etsy shopper | Etsy shoppers | etsy-shopper | | Exercising regularly will allow me to live a healthier life. | 1 | 100-strongly-disagree | | Exercising regularly will allow me to live a healthier life. | 2 | 100-disagree | | Exercising regularly will allow me to live a healthier life. | 3 | 100-neutral | | Exercising regularly will allow me to live a healthier life. | 4 | 100-agree | | Exercising regularly will allow me to live a healthier life. | 5 | 100-strongly-agree | | Facebook user | Facebook users | facebook | | Family planning and reproductive health events | Experienced FP/RH events | yeslfevn | | Family planning and reproductive health events | No FP/RH events | nolfevn | | Favorite mobile game genres | Fighting game fans | mg-fighting | | Free video streamer | Free video streamers | free-video-streaming-viewer-yes | | Getting sick is inevitable. | 1 | 114-strongly-disagree | | Getting sick is inevitable. | 2 | 114-disagree | | Getting sick is inevitable. | 3 | 114-neutral | | Getting sick is inevitable. | 4 | 114-agree | | Getting sick is inevitable. | 5 | 114-strongly-agree | | Google Assistant user | Google Assistant users | google-assistant-users | | Health Attitude - Fitness-focused | 5 AND 5 AND ( 3 OR 4 OR 5 ) | 5-and-5-and-3-or-4-or-5 | | Health Attitude - Proactive-patient | 5 AND ( 3 OR 4 OR 5 ) AND ( 1 OR 2 ) | 5-and-3-or-4-or-5-and-1-or-2 | | Health Attitude - Product-focused | ( 4 OR 5 ) AND ( 3 OR 4 OR 5 ) AND ( 4 OR 5 ) AND ( 3 OR 4 OR 5 ) AND ( 3 OR 4 OR 5 ) AND ( 3 OR 4 OR 5 ) | 4-or-5-and-3-or-4-or-5-and-4-or-5-and-3-or-4-or-5-and-3-or-4-or-5-and-3-or-4-or-5 | | Health Attitude - Worried Sick Patient | ( 4 OR 5 ) AND ( 1 OR 2 OR 3 ) AND ( 3 OR 4 OR 5 ) AND ( 3 OR 4 OR 5 ) | 4-or-5-and-1-or-2-or-3-and-3-or-4-or-5-and-3-or-4-or-5 | | Health conditions and diagnoses | Gastric, digestive, and/or urinary conditions | gastricdigestiveandorurinaryconditions | | Health conditions and diagnoses | Vision and/or hearing impairments | visionandorhearingimpairments | | Health conditions and diagnoses | People with anxiety disorder | anxiety | | Health conditions and diagnoses | People with depressive episodes | depress | | Health conditions and diagnoses | People with endometriosis | endomt | | Health conditions and diagnoses | People with hypertension | blpress | | Health conditions and diagnoses | People with hyperlipidemia | cholestr | | Health conditions and diagnoses | People experiencing menopause | menop | | Health conditions and diagnoses | People with musculoskeletal disorders | musculosk | | Health conditions and diagnoses | People with overweight | overw | | Health conditions and diagnoses | People with type 2 diabetes | diabet | | Health conditions and diagnoses | Sleep disorders | sleepdisorders | | Health conditions and diagnoses | People who haven't experienced any of these conditions | nonediagnos | | Health conditions and diagnoses | Skin and/or dermatologic issues | skinandordermatologicissues | | Health insurance | Commercially health insured | privhlthins | | Health insurance | Medicaid insured | mdcaid | | Health insurance | Medicare insured | mdcare | | Health insurance | Not insured | no-ins | | I am often on a specific diet to lose weight. | 1 | 111-strongly-disagree | | I am often on a specific diet to lose weight. | 2 | 111-disagree | | I am often on a specific diet to lose weight. | 3 | 111-neutral | | I am often on a specific diet to lose weight. | 4 | 111-agree | | I am often on a specific diet to lose weight. | 5 | 111-strongly-agree | | I am willing to buy a product with bad reviews if the price is right. | 1 | 148-strongly-disagree | | I am willing to buy a product with bad reviews if the price is right. | 2 | 148-disagree | | I am willing to buy a product with bad reviews if the price is right. | 3 | 148-neutral | | I am willing to buy a product with bad reviews if the price is right. | 4 | 148-agree | | I am willing to buy a product with bad reviews if the price is right. | 5 | 148-strongly-agree | | I am willing to give up convenience in return for a product that is environmentally safe. | 1 | 150-strongly-disagree | | I am willing to give up convenience in return for a product that is environmentally safe. | 2 | 150-disagree | | I am willing to give up convenience in return for a product that is environmentally safe. | 3 | 150-neutral | | I am willing to give up convenience in return for a product that is environmentally safe. | 4 | 150-agree | | I am willing to give up convenience in return for a product that is environmentally safe. | 5 | 150-strongly-agree | | I buy brands that reflect my style. | 1 | 151-strongly-disagree | | I buy brands that reflect my style. | 2 | 151-disagree | | I buy brands that reflect my style. | 3 | 151-neutral | | I buy brands that reflect my style. | 4 | 151-agree | | I buy brands that reflect my style. | 5 | 151-strongly-agree | | I don’t feel herbal supplements are particularly effective. | 1 | 107-strongly-disagree | | I don’t feel herbal supplements are particularly effective. | 2 | 107-disagree | | I don’t feel herbal supplements are particularly effective. | 3 | 107-neutral | | I don’t feel herbal supplements are particularly effective. | 4 | 107-agree | | I don’t feel herbal supplements are particularly effective. | 5 | 107-strongly-agree | | I exercise to improve the way I look | 1 | 110-strongly-disagree | | I exercise to improve the way I look | 2 | 110-disagree | | I exercise to improve the way I look | 3 | 110-neutral | | I exercise to improve the way I look | 4 | 110-agree | | I exercise to improve the way I look | 5 | 110-strongly-agree | | I feel the best that I can feel. | 1 | 105-strongly-disagree | | I feel the best that I can feel. | 2 | 105-disagree | | I feel the best that I can feel. | 3 | 105-neutral | | I feel the best that I can feel. | 4 | 105-agree | | I feel the best that I can feel. | 5 | 105-strongly-agree | | I follow social media influencers to learn about new products. | 1 | 144-strongly-disagree | | I follow social media influencers to learn about new products. | 2 | 144-disagree | | I follow social media influencers to learn about new products. | 3 | 144-neutral | | I follow social media influencers to learn about new products. | 4 | 144-agree | | I follow social media influencers to learn about new products. | 5 | 144-strongly-agree | | I have few or no chronic health issues. | 1 | 103-strongly-disagree | | I have few or no chronic health issues. | 2 | 103-disagree | | I have few or no chronic health issues. | 3 | 103-neutral | | I have few or no chronic health issues. | 4 | 103-agree | | I have few or no chronic health issues. | 5 | 103-strongly-agree | | I know the price I pay for most of the foods and packaged goods I buy. | 1 | 134-strongly-disagree | | I know the price I pay for most of the foods and packaged goods I buy. | 2 | 134-disagree | | I know the price I pay for most of the foods and packaged goods I buy. | 3 | 134-neutral | | I know the price I pay for most of the foods and packaged goods I buy. | 4 | 134-agree | | I know the price I pay for most of the foods and packaged goods I buy. | 5 | 134-strongly-agree | | I like to shop around before making a purchase. | 1 | 138-strongly-disagree | | I like to shop around before making a purchase. | 2 | 138-disagree | | I like to shop around before making a purchase. | 3 | 138-neutral | | I like to shop around before making a purchase. | 4 | 138-agree | | I like to shop around before making a purchase. | 5 | 138-strongly-agree | | I like to try new brands. | 1 | 153-strongly-disagree | | I like to try new brands. | 2 | 153-disagree | | I like to try new brands. | 3 | 153-neutral | | I like to try new brands. | 4 | 153-agree | | I like to try new brands. | 5 | 153-strongly-agree | | I often buy food at farmers markets. | 1 | 115-strongly-disagree | | I often buy food at farmers markets. | 2 | 115-disagree | | I often buy food at farmers markets. | 3 | 115-neutral | | I often buy food at farmers markets. | 4 | 115-agree | | I often buy food at farmers markets. | 5 | 115-strongly-agree | | I often make purchase decisions based on advertising. | 1 | 137-strongly-disagree | | I often make purchase decisions based on advertising. | 2 | 137-disagree | | I often make purchase decisions based on advertising. | 3 | 137-neutral | | I often make purchase decisions based on advertising. | 4 | 137-agree | | I often make purchase decisions based on advertising. | 5 | 137-strongly-agree | | I often read product reviews. | 1 | 147-strongly-disagree | | I often read product reviews. | 2 | 147-disagree | | I often read product reviews. | 3 | 147-neutral | | I often read product reviews. | 4 | 147-agree | | I often read product reviews. | 5 | 147-strongly-agree | | I often return products I buy. | 1 | 149-strongly-disagree | | I often return products I buy. | 2 | 149-disagree | | I often return products I buy. | 3 | 149-neutral | | I often return products I buy. | 4 | 149-agree | | I often return products I buy. | 5 | 149-strongly-agree | | I often seek the advice of others before making a purchase. | 1 | 146-strongly-disagree | | I often seek the advice of others before making a purchase. | 2 | 146-disagree | | I often seek the advice of others before making a purchase. | 3 | 146-neutral | | I often seek the advice of others before making a purchase. | 4 | 146-agree | | I often seek the advice of others before making a purchase. | 5 | 146-strongly-agree | | I often use coupons. | 1 | 145-strongly-disagree | | I often use coupons. | 2 | 145-disagree | | I often use coupons. | 3 | 145-neutral | | I often use coupons. | 4 | 145-agree | | I often use coupons. | 5 | 145-strongly-agree | | I often worry about my health. | 1 | 102-strongly-disagree | | I often worry about my health. | 2 | 102-disagree | | I often worry about my health. | 3 | 102-neutral | | I often worry about my health. | 4 | 102-agree | | I often worry about my health. | 5 | 102-strongly-agree | | I only buy brands that are socially responsible. | 1 | 154-strongly-disagree | | I only buy brands that are socially responsible. | 2 | 154-disagree | | I only buy brands that are socially responsible. | 3 | 154-neutral | | I only buy brands that are socially responsible. | 4 | 154-agree | | I only buy brands that are socially responsible. | 5 | 154-strongly-agree | | I only go to the doctor when there’s a problem. | 1 | 112-strongly-disagree | | I only go to the doctor when there’s a problem. | 2 | 112-disagree | | I only go to the doctor when there’s a problem. | 3 | 112-neutral | | I only go to the doctor when there’s a problem. | 4 | 112-agree | | I only go to the doctor when there’s a problem. | 5 | 112-strongly-agree | | I prefer alternative medicine to modern (Western) medicine. | 1 | 106-strongly-disagree | | I prefer alternative medicine to modern (Western) medicine. | 2 | 106-disagree | | I prefer alternative medicine to modern (Western) medicine. | 3 | 106-neutral | | I prefer alternative medicine to modern (Western) medicine. | 4 | 106-agree | | I prefer alternative medicine to modern (Western) medicine. | 5 | 106-strongly-agree | | "I prefer popular brand-name drugs, even if they cost more." | 1 | 108-strongly-disagree | | "I prefer popular brand-name drugs, even if they cost more." | 2 | 108-disagree | | "I prefer popular brand-name drugs, even if they cost more." | 3 | 108-neutral | | "I prefer popular brand-name drugs, even if they cost more." | 4 | 108-agree | | "I prefer popular brand-name drugs, even if they cost more." | 5 | 108-strongly-agree | | I regularly go to check-ups with my physicians. | 1 | 104-strongly-disagree | | I regularly go to check-ups with my physicians. | 2 | 104-disagree | | I regularly go to check-ups with my physicians. | 3 | 104-neutral | | I regularly go to check-ups with my physicians. | 4 | 104-agree | | I regularly go to check-ups with my physicians. | 5 | 104-strongly-agree | | I rely on my physician to recommend drug brands. | 1 | 109-strongly-disagree | | I rely on my physician to recommend drug brands. | 2 | 109-disagree | | I rely on my physician to recommend drug brands. | 3 | 109-neutral | | I rely on my physician to recommend drug brands. | 4 | 109-agree | | I rely on my physician to recommend drug brands. | 5 | 109-strongly-agree | | "I tend to buy based on quality, not price." | 1 | 140-strongly-disagree | | "I tend to buy based on quality, not price." | 2 | 140-disagree | | "I tend to buy based on quality, not price." | 3 | 140-neutral | | "I tend to buy based on quality, not price." | 4 | 140-agree | | "I tend to buy based on quality, not price." | 5 | 140-strongly-agree | | I think shopping is a great way to relax. | 1 | 135-strongly-disagree | | I think shopping is a great way to relax. | 2 | 135-disagree | | I think shopping is a great way to relax. | 3 | 135-neutral | | I think shopping is a great way to relax. | 4 | 135-agree | | I think shopping is a great way to relax. | 5 | 135-strongly-agree | | I will drive far for my favorite stores. | 1 | 152-strongly-disagree | | I will drive far for my favorite stores. | 2 | 152-disagree | | I will drive far for my favorite stores. | 3 | 152-neutral | | I will drive far for my favorite stores. | 4 | 152-agree | | I will drive far for my favorite stores. | 5 | 152-strongly-agree | | I work hard to feel healthy. | 1 | 113-strongly-disagree | | I work hard to feel healthy. | 2 | 113-disagree | | I work hard to feel healthy. | 3 | 113-neutral | | I work hard to feel healthy. | 4 | 113-agree | | I work hard to feel healthy. | 5 | 113-strongly-agree | | I’m a “spender” rather than a “saver”. | 1 | 142-strongly-disagree | | I’m a “spender” rather than a “saver”. | 2 | 142-disagree | | I’m a “spender” rather than a “saver”. | 3 | 142-neutral | | I’m a “spender” rather than a “saver”. | 4 | 142-agree | | I’m a “spender” rather than a “saver”. | 5 | 142-strongly-agree | | "If I really want something, I will buy it." | 1 | 139-strongly-disagree | | "If I really want something, I will buy it." | 2 | 139-disagree | | "If I really want something, I will buy it." | 3 | 139-neutral | | "If I really want something, I will buy it." | 4 | 139-agree | | "If I really want something, I will buy it." | 5 | 139-strongly-agree | | Interest in NFL | People who very interested in NFL | nflvery | | Interest in NFL | People who somewhat interested in NFL | nflsmwht | | Interest in NFL | People who not at all interested in NFL | nflno | | It’s important to me that salespeople be knowledgeable about the products they sell. | 1 | 143-strongly-disagree | | It’s important to me that salespeople be knowledgeable about the products they sell. | 2 | 143-disagree | | It’s important to me that salespeople be knowledgeable about the products they sell. | 3 | 143-neutral | | It’s important to me that salespeople be knowledgeable about the products they sell. | 4 | 143-agree | | It’s important to me that salespeople be knowledgeable about the products they sell. | 5 | 143-strongly-agree | | Mobile gaming habits | Mobile gamers | mgamer | | Mobile gaming habits | People who don't play mobile games | no-mgamer | | Musical instrument player | Musical instrument player | playing-music | | My favorite grocery store offers special discounts on particular products each week. | 1 | 136-strongly-disagree | | My favorite grocery store offers special discounts on particular products each week. | 2 | 136-disagree | | My favorite grocery store offers special discounts on particular products each week. | 3 | 136-neutral | | My favorite grocery store offers special discounts on particular products each week. | 4 | 136-agree | | My favorite grocery store offers special discounts on particular products each week. | 5 | 136-strongly-agree | | PC gamer | PC gamers | steam-or-epic-or-google-stadia-or-nvidia-geforce-now-or-blacknut | | Price is more important to me than brand names. | 1 | 141-strongly-disagree | | Price is more important to me than brand names. | 2 | 141-disagree | | Price is more important to me than brand names. | 3 | 141-neutral | | Price is more important to me than brand names. | 4 | 141-agree | | Price is more important to me than brand names. | 5 | 141-strongly-agree | | Privacy focus | Extremely privacy-focused | no-personal-data-collection-and-extremely-important-or-moderately-important-and-i-change-my-browsers-do-not-track-setting-to-ask-websites-not-to-track-me-or-i-install-browser-add-ons-or-apps-to-block-web-trackers | | Puzzle game player | Puzzle game players | puzzle | | Puzzle or simulation game player | Puzzle or simulation mobile gamers | puzzle-or-simulation | | Recently purchased categories | Home lighting buyers | lighting | | Reddit user | Reddit users | reddit | | Role playing game player | Role playing game players | role-playing | | Search engine factors | Customization of layout and colors | customization | | Search engine factors | No personal data collection | sef-no-coll-personal-data | | Search engine factors | Better design | sef-visual-design | | Search engine factors | Better search results quality | sef-qual | | Search engine factors | Fewer ads | sef-fewer-ads | | Search engine factors | Could search elsewhere | sef-search-else | | Shopper Attitude - Price Focused | ( 3 OR 4 OR 5 ) AND ( 3 OR 4 OR 5 ) AND ( 4 OR 5 ) AND ( 4 OR 5 ) | shopper-attitude-price-focused | | Shopper Attitude - The Researcher | ( 4 OR 5 ) AND ( 3 OR 4 OR 5 ) AND ( 4 OR 5 ) AND ( 3 OR 4 OR 5 ) AND ( 3 OR 4 OR 5 ) AND ( 3 OR 4 OR 5 ) | shopper-attitude-researcher | | Shopper Attitude - The Socially Responsible Buyer | ( 3 OR 4 OR 5 ) AND ( 3 OR 4 OR 5 ) AND ( 4 OR 5 ) AND ( 4 OR 5 ) | 3-or-4-or-5-and-3-or-4-or-5-and-4-or-5-and-4-or-5 | | Shopper Attitude - The Spender | ( 4 OR 5 ) AND ( 3 OR 4 OR 5 ) AND ( 4 OR 5 ) AND ( 4 OR 5 ) AND ( 3 OR 4 OR 5 ) AND ( 3 OR 4 OR 5 ) AND ( 4 OR 5 ) AND ( 3 OR 4 OR 5 ) | 4-or-5-and-3-or-4-or-5-and-4-or-5-and-4-or-5-and-3-or-4-or-5-and-3-or-4-or-5-and-4-or-5-and-3-or-4-or-5 | | Simulation game player | Simulation game players | simulation | | Skin concerns | Eczema | eczemaproneskin | | Small business owners | Small business owners | side-hustle-small-biz | | Smoking habits | Smokers | smoke | | Smoking habits | Non-smokers | nosmoke | | Social media platforms | Facebook users | fb | | Social media platforms | Instagram users | ig | | Social media platforms | LinkedIn users | li | | Social media platforms | Pinterest user | pin | | Social media platforms | Reddit users | rd | | Social media platforms | Snapchat users | sn | | Social media platforms | TikTok user | tik | | Social media platforms | Twitter users | tw | | Social media platforms | People who use other social media platforms | ot | | Social media platforms | People who don't use social media | no | | Strategy game player | Strategy game players | strategy | | Trivia game player | Trivia game players | trivia | | Twitter user | Twitter users | twitter | | Walmart.com shopper | Walmart.com shoppers | walmart-dot-com-shopper | | Word game player | Word game players | word |