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Poll complete

50 people answered in 20 minutes.

50 US-based respondentsPeople 35-49 years oldPeople 50-64 years oldJune 26, 2018Public

June 26, 2018Public

Q: Which product insert flyer would make you want to signup and give your email the most?

Head-to-head poll

2nd place

14 votes

28%

PickFu winner

36 votes

72%

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14 responses

doesn't look at cheesy and cheap

it is more appealing

I like this design because it looks more professional. The other option with the koala looks unprofessional, and therefore sketchy. Wouldn't want to share my email with Option B.

#11

This option is easier to read.

#12

I like this best

#13

I voted for A because I liked the way that the text looked on the white background. It wasn't too busy and was easy to read.

#20

If I just ordered something, I probably would not need another product right away so the discount off my next purchase isn't very enticing. However, getting into a "VIP club" just for registering my warranty is something I'd probably do - sounds like it has more long-term benefits.

#27

I would choose this one because I'm really big on warranties and the fact that it says lifetime warranty would pique my interest more to sign up

#32

the koala just looks cheesy. Choice A just looks more professional

#35

I like the logo instead of the koala picture. Also, I am a fan of the green color with the yellow.

#36

The design for A is cleaner and more harmonious

#42

This looks more professional.

#46

I like it, it's geometric

#48

I think A was easier to read, and more visually appealing.

#49

36 responses

Choice B is a lot easier to read.

The animal made me want to read it and see what it was about

The koala is very cute, I like that one better

The koala is cute.

Nothing says pick me like a koala! I like the layout of B better.

Honestly I just happen to like koalas.

easier to read and gets your attention more

I like the Koala and this one is easier to read.

#10

It show that I will get a discount on Amazon.

#14

this offers a discount of 30%

#15

Less confusing. Words stand out better. Proposal that this is a discount available to you.

#16

It is funny. I like funny.

#17

I like this choice

#18

Seems more interesting with the animal and human

#19

I like the koala bear.

#21

go with the cute animal, always gets the attention

#22

B is easy to read and well laid out with images. A is difficult to read.

#23

I like the animal and humans in it

#24

The one with the khaula in it has me sold even if they are mean little creatures.

#25

I honestly chose it because of the animal!

#26

This option really catches my eye and my interest. Very cute but makes you want to read more then you see the 30% off and made me feel good.

#28

the panda catches my attension and I find it easier to read

#29

The prominence of 30% off in this option is definitely better, more effective to get me to sign up.

#30

I choose B because the koala bear is very cute and inviting.

#31

I think B would because the koala bear is really cute and I like the girl with her hands out. Looks way more interesting than A.

#33

The koala is eye catching and makes me more interested in reading it.

#34

It is clear cut, not as distracting as option A

#37

The koala is very cute and caught my attention.

#38

I like the animal picture

#39

I like the picture of the koala

#40

More pictures which make it more eyecatching

#41

I like the koala.

#43

THE 30 PERCENT CAUGHT MY EYE.

#44

It's easier to read text that goes left to right rather than at angles.

#45

as an animal lover, the picture with the dog makes me feel more compassion

#47

I voted for B because the cuteness of the koala sold me immediately. I didn't even have to read the flyer. As I did, the 30% savings stood out also. B is much better than A.

#50

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.
Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.
Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.
Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.
Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.

Likes (sample data)

Sleek and modern design
Large ear cup sizes for comfort
Minimalist and streamlined look

Dislikes (sample data)

Lack of unique features or standout elements
White color may get dirty easily
Not as much cushioning as other options

Likes (sample data)

(Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

(Note: There were no negative mentions specific to Option B in the provided survey answers)

Likes (sample data)

Unique and stylish metallic grating design
Sturdy and flexible build
'Cool' aesthetic appeal

Dislikes (sample data)

'Weird' or unpleasant cone shape for earmuffs
'Odd' overall appearance with metallic accents
(Note: Third negative mention not available from provided survey answers)

Likes (sample data)

Comfortable and sturdy design
Aesthetic appeal, including color options
Familiarity with the brand's quality

Dislikes (sample data)

Negative perception of the brand logo
Smaller ear size perceived as less comfortable
Design not preferred compared to others

Likes (sample data)

Sleek, modern, and professional look
Comfortable fit with larger ear sections that cup the ears well
Minimalist and clean black aesthetic

Dislikes (sample data)

'Flat' appearance perceived as less comfortable by some
'Bulky' design disliked by a few respondents
Narrower piece near headband' not appealing to all users

Likes (sample data)

'Cushiony padding' for comfort over long periods of use
'Solid build' making it durable and secure on the head/ears
Preferred neutral colors like black for headphones

Dislikes (sample data)

'Large ear covering' may be too big for some users’ preferences
'Separation of controls/buttons' not liked by everyone
'Chrome accent rings on headband' not appealing to all respondents

Likes (sample data)

Design perceived as high quality and appealing
Liked the color, especially the blue
Thin padding was appreciated

Dislikes (sample data)

Looked flimsy to some respondents
Perceived as less sturdy compared to other options
Color preference for white or black over blue

Likes (sample data)

Modern and high-quality appearance with a white design
Comfortable padding on headband and ears
Sleek and neutral look preferred by many

Dislikes (sample data)

'White' color seen as prone to getting dirty easily
'Large ear cups' might be problematic for glasses wearers over long periods of use
'Sturdy design' could be considered bulky by some users

Head-to-head

Poll complete

Q: Which product insert flyer would make you want to signup and give your email the most?

Response flags

Age

Survey Analysis

Winning Option: Characteristics and Appeal

Key Topics Across Options

Hypotheses for Further Testing