{"app_id":"fyv2a0qw"}Q: Which icon do you prefer for a fun mobile app that connects college-aged students?
Head-to-head poll
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The more colors make it standout more and some people might automatically associate it with angry birds.
A is more colorful and suggests to me that it would be more fun for college-aged students.
I think this icon stands out because of the way the bird is presented. It kind of reminds me of Angry Bird, yet this one seems a lot more friendly. It's still collage-age appropriate, though.
A is much brighter and unique than B. If I had B on my phone it would blend in too much and honestly I would forget about. Then just delete it a few months later.
The bird is cute. Also I like that the Option A icon is more colorful and has a sky blue background.
Its a colorful Icon that stands out. Will be easy to recognize on the mobile device being used. The light blue frame is great.
I believe college age kids would be more curious in this one as option A looks like it would be for a small child.
I chose B because it represents a sea lion, and sea lions are known to be funny and energetic and smart animal. I also think the color of the app expresses a lot about maturity compared to the other option.
I really like otters a lot more than parrots, and the otter icon looks much cleaner and simpler than the parrot icon.
The otter character is cuter and draws my attention more and makes me want to learn more about the app
Choice B looks like it would be for an older audience. Option A is for kids.
Birds like in option A are over-represented in marketing. The otter stands out more and is simply more cute.
I feel like A is too close to Twitter. I love the look of Option B. It's inviting!
I have too many blue background icons on my home screen, so I'd prefer the red. Also, the seal looks cool.
i like the icon better, seems less childish and something that a college student would use
I just like seals or otters more and find them more adorable than bird cartoons.
If I was to say that you were looking for college aged students, Option B looks like childish
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AI analysis (sample data)
Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.Survey Analysis
Winning Option: Characteristics and Appeal
- Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
- Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
- Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.
Key Topics Across Options
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Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.
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Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.
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Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.
Hypotheses for Further Testing
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Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.
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Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.
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Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.
These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.
AI themes (sample data)
Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.Likes (sample data)
- Sleek and modern design
- Large ear cup sizes for comfort
- Minimalist and streamlined look
Dislikes (sample data)
- Lack of unique features or standout elements
- White color may get dirty easily
- Not as much cushioning as other options
Likes (sample data)
- (Note: There were no positive mentions specific to Option B in the provided survey answers)
Dislikes (sample data)
- (Note: There were no negative mentions specific to Option B in the provided survey answers)
Likes (sample data)
- Unique and stylish metallic grating design
- Sturdy and flexible build
- 'Cool' aesthetic appeal
Dislikes (sample data)
- 'Weird' or unpleasant cone shape for earmuffs
- 'Odd' overall appearance with metallic accents
- (Note: Third negative mention not available from provided survey answers)
Likes (sample data)
- Comfortable and sturdy design
- Aesthetic appeal, including color options
- Familiarity with the brand's quality
Dislikes (sample data)
- Negative perception of the brand logo
- Smaller ear size perceived as less comfortable
- Design not preferred compared to others
Likes (sample data)
- Sleek, modern, and professional look
- Comfortable fit with larger ear sections that cup the ears well
- Minimalist and clean black aesthetic
Dislikes (sample data)
- 'Flat' appearance perceived as less comfortable by some
- 'Bulky' design disliked by a few respondents
- Narrower piece near headband' not appealing to all users
Likes (sample data)
- 'Cushiony padding' for comfort over long periods of use
- 'Solid build' making it durable and secure on the head/ears
- Preferred neutral colors like black for headphones
Dislikes (sample data)
- 'Large ear covering' may be too big for some users’ preferences
- 'Separation of controls/buttons' not liked by everyone
- 'Chrome accent rings on headband' not appealing to all respondents
Likes (sample data)
- Design perceived as high quality and appealing
- Liked the color, especially the blue
- Thin padding was appreciated
Dislikes (sample data)
- Looked flimsy to some respondents
- Perceived as less sturdy compared to other options
- Color preference for white or black over blue
Likes (sample data)
- Modern and high-quality appearance with a white design
- Comfortable padding on headband and ears
- Sleek and neutral look preferred by many
Dislikes (sample data)
- 'White' color seen as prone to getting dirty easily
- 'Large ear cups' might be problematic for glasses wearers over long periods of use
- 'Sturdy design' could be considered bulky by some users