Head-to-head

Poll complete

50 people answered in 27 minutes.

50 US-based respondentsOctober 16, 2018Public

October 16, 2018Public

Q: Which Color Scheme looks better to you?

Head-to-head poll

2nd place

9 votes

18%

PickFu winner

41 votes

82%

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9 responses

I like this color better

I prefer the light blue colors on the interface

#10

BE NATURAL AND MORE ATTRACTIVE IN THIS OPTION

#22

I am not a fan of purple.

#24

A seems more vivid and eye popping.

#37

The lighter blue color is much better,

#41

looks a little better

#42

I like how that lighter blue stands out a lot more.

#47

The first one is more eye-popping. The second looks more congruent, but is less eye-popping

#50

41 responses

it is easier on the eyes

Prefer dark blue

The other blue is just a few shades too light.

I think that the sky blue is a little too bright.

The color contrast in B is less abrasive

the darker background makes better contrast, but i would prefer a navy blue

it's less blinding the other one is too bright with the light blue

It is more colorful and the sections are better differentiated.

I like the color scheme

#11

The colors in option B look more balanced.

#12

more depth to the image. Easier to read

#13

The darker blue provides a better contrast with the white numbers/letters. Easier to focus on them..

#14

I think the overall color scheme seems to go together better. The darker color in the middle seems more serious.

#15

B is easier to read with that color schemeThe purple is nice

#16

the darker blue is more appealing and easier to see.

#17

The darker-colored blue is easier to read.

#18

The darker blue is because it's easier on the eyes and it's more distinguishable which option on the top is being displayed.

#19

Design B is good and the colors of the design are well chosen. It makes me read easily all the contents of the website. I think design A has a combination of annoying colors.

#20

Easier to see. Not too bright.

#21

I like the darker blue colour that highlights "Orders". The white font pops on it and it is easy on my eyes

#23

The blue is too bright in option A, and there is too much of it.

#25

There's clearer color differentiation between the various categories. The blue colors in Option A are too similar. Also the subtitles are harder to read in the blue of Option A. The darker blue of Option B makes the subtitles ("Selling Fees", "Returns", etc.) clearer. Overall, Option B has more balanced color appeal.

#26

This scheme is more distinctive and clear so I prefer choice B.

#27

the darker blue is easier on the eyes

#28

I think the darker background color makes the text stand out more.

#29

much easier to read

#30

Both are nice, but I prefer the shade of blue in B better.

#31

I like Choice B more. I enjoy the darker colors because the lighter color looks more amateur.

#32

I prefer B because the colors break up the different tabs. In option A there is a very large block of light blue that makes it look monotonous.

#33

I like the colors on this one.

#34

That shade of blue/purple looks better and makes it stand out.

#35

I chose B because the darker color is more pleasant and appealing to the eyes,.

#36

I like this one because of the dark colors, I am able to see the writing in the text blocks better.

#38

I like the different colors

#39

The other one blends together too much and there's less distinction.

#40

I like B because I think the darker color creates a better contrast with the font color and makes it easier to see and use.

#43

The darker blue/purple is easier on the eyes.

#44

I think the purple plays better with the color scheme up top moreover.

#45

This color scheme is significantly easier to read.

#46

I like the darker shade

#48

The other color skeem bothers my eyes.

#49

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.
Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.
Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.
Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.
Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.

Likes (sample data)

Sleek and modern design
Large ear cup sizes for comfort
Minimalist and streamlined look

Dislikes (sample data)

Lack of unique features or standout elements
White color may get dirty easily
Not as much cushioning as other options

Likes (sample data)

(Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

(Note: There were no negative mentions specific to Option B in the provided survey answers)

Likes (sample data)

Unique and stylish metallic grating design
Sturdy and flexible build
'Cool' aesthetic appeal

Dislikes (sample data)

'Weird' or unpleasant cone shape for earmuffs
'Odd' overall appearance with metallic accents
(Note: Third negative mention not available from provided survey answers)

Likes (sample data)

Comfortable and sturdy design
Aesthetic appeal, including color options
Familiarity with the brand's quality

Dislikes (sample data)

Negative perception of the brand logo
Smaller ear size perceived as less comfortable
Design not preferred compared to others

Likes (sample data)

Sleek, modern, and professional look
Comfortable fit with larger ear sections that cup the ears well
Minimalist and clean black aesthetic

Dislikes (sample data)

'Flat' appearance perceived as less comfortable by some
'Bulky' design disliked by a few respondents
Narrower piece near headband' not appealing to all users

Likes (sample data)

'Cushiony padding' for comfort over long periods of use
'Solid build' making it durable and secure on the head/ears
Preferred neutral colors like black for headphones

Dislikes (sample data)

'Large ear covering' may be too big for some users’ preferences
'Separation of controls/buttons' not liked by everyone
'Chrome accent rings on headband' not appealing to all respondents

Likes (sample data)

Design perceived as high quality and appealing
Liked the color, especially the blue
Thin padding was appreciated

Dislikes (sample data)

Looked flimsy to some respondents
Perceived as less sturdy compared to other options
Color preference for white or black over blue

Likes (sample data)

Modern and high-quality appearance with a white design
Comfortable padding on headband and ears
Sleek and neutral look preferred by many

Dislikes (sample data)

'White' color seen as prone to getting dirty easily
'Large ear cups' might be problematic for glasses wearers over long periods of use
'Sturdy design' could be considered bulky by some users

Head-to-head

Poll complete

Q: Which Color Scheme looks better to you?

Response flags

Gender identity

Age range

Survey Analysis

Winning Option: Characteristics and Appeal

Key Topics Across Options

Hypotheses for Further Testing